Hungary Information Technology Report Q3 2016

Date: May 11, 2016
Pages: 70
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: H3081A8DA94EN

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Includes 3 FREE quarterly updates

BMI View: After recession and forint depreciation weighed on economic sentiment and IT market performance in Hungary in recent years the medium term-outlook is considerably stronger. Conditions will improve slightly in 2016, but we expect a faster growth trajectory from 2017 across all three market segments as household income growth improves the retail hardware market, while enterprise modernisation and rationalisation will drive faster growth for software and services spending. We forecast IT spending will increase at a CAGR of 6.1% 2016-2020 to HUF679.1bn.

Latest Updates And Key Forecasts
  • Computer Hardware Sales: HUF210bn in 2016 to HUF249bn in 2020, a compound annual growth rate (CAGR) of 4.3% in local currency terms. After forint depreciation there is pent-up upgrade demand, which should be unlocked as household purchasing power growth accelerates from 2017.
  • Software Sales: HUF114bn in 2016 to HUF140bn in 2019, a CAGR of 5.3%. We expect demand growth for enterprise applications as lower cost cloud models deepen the market and large enterprises modernise.
  • IT Services Sales: HUF212bn in 2016 to HUF291bn in 2020, a CAGR of 8.2%. IT Enterprise demand for cost-saving solutions such as outsourcing and cloud computing will drive the services segment, even as economic pressures become less intense as growth strengthens.
BMI Industry View
Industry Forecast
Latest Updates
Structural Trends
  Table: Enterprise Trends - GVA By Vertical (Hungary 2015-2020)
  Table: IT Industry - Historical Data And Forecasts (Hungary 2013-2020)
Industry Risk/Reward Index
  Table: Europe IT Risk/Reward Index, Q3 2016
Market Overview
Cloud Computing
  Table: Public Sector IT Spending (HUFbn)
Industry Trends And Developments
IT Hardware Trade
  Table: CEE IT Hardware Trade, 2010-2015
  Table: Hungary IT Hardware Trade, 2010-2015
IT Industry Analysis
  Table: Hungary IT Hardware Industry, 2009-2014
  Table: Hungary Software & Services Industry, 2009-2014
Regulatory Development
Competitive Landscape
  Table: Major Electronics Retailers
  Table: Major E-Commerce Retailers
IT Vendors
  Table: Lenovo
  Table: SAP
  Table: Neostratus
  Table: NEXON
  Table: Prezi
Regional Overview
Demographic Forecast
  Table: Population Headline Indicators (Hungary 1990-2025)
  Table: Key Population Ratios (Hungary 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Hungary 1990-2025)
  Table: Population By Age Group (Hungary 1990-2025)
  Table: Population By Age Group % (Hungary 1990-2025)
Industry Forecast Methodology
Risk/Reward Index Methodology
  Table: IT Risk/Reward Index Indicators
  Table: Weighting Of Components
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