Hungary Information Technology Report Q2 2016

Date: February 3, 2016
Pages: 68
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: H99013F136AEN

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Includes 3 FREE quarterly updates

BMI View: We downgraded our estimate for IT market growth in 2015 to reflect the extent of forint depreciation, and although conditions will ease in 2016 the forint and weak confidence levels will continue to be challenging for vendors. The medium term-outlook is considerably stronger stronger, however, and we expect a faster growth trajectory from 2017 across all three market segments. Forint depreciation and household income growth has the potential to ease price sensitivity in the retail hardware market, while enterprise modernisation and rationalisation will drive faster growth for software and services spending. We forecast IT spending will increase at a CAGR of 5.6% 2016-2020 to HUF679.1bn. Risks are weighted to the downside, and global economic headwinds or political developments at the regional and national level could undermine the IT market growth outlook.

Headline Expenditure Projections
  • Computer Hardware Sales: HUF210bn in 2016 to HUF249bn in 2020, a compound annual growth rate (CAGR) of 3.6% in local currency terms. Weak performance expected in 2016, but purchasing power growth from 2017 should see the market accelerate, with deferred purchases from 2015 and 2016 addingto momentum.
  • Software Sales: HUF114bn in 2016 to HUF140bn in 2019, a CAGR of 5.0%. We expect demand growth for enterprise applications as lower cost cloud models deepen the market and large enterprises modernise.
  • IT Services Sales: HUF212bn in 2016 to HUF291bn in 2020, a CAGR of 7.6%. IT services growth expected to outperform based on the strength of enterprise demand for cost-saving solutions such as outsourcing and cloud computing.
BMI Industry View
Industry Forecast
Latest Updates
Structural Trends
  Table: IT Industry - Historical Data And Forecasts (Hungary 2013-2020)
Industry Risk/Reward Index
  Table: IT RRI Score Breakdown By Region, Q216
  Table: Europe IT Risk/Reward Index, Q2 2016
Market Overview
Cloud Computing
  Table: Public Sector* IT Spending (HUFbn)
Industry Trends And Developments
  Table: Public Sector* ICT Investments And Expenditure (HUFmn)
Regulatory Development
Competitive Landscape
International Companies
  Table: Lenovo
  Table: SAP
Local Companies
  Table: Neostratus
  Table: NEXON
  Table: Prezi
Regional Overview
Demographic Forecast
  Table: Population Headline Indicators (Hungary 1990-2025)
  Table: Key Population Ratios (Hungary 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Hungary 1990-2025)
  Table: Population By Age Group (Hungary 1990-2025)
  Table: Population By Age Group % (Hungary 1990-2025)
Industry Forecast Methodology
Risk/Reward Index Methodology
  Table: IT Risk/Reward Index Indicators
  Table: Weighting Of Components
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