Hungary Information Technology Report Q2 2015

Date: February 18, 2015
Pages: 86
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: H99013F136AEN

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Includes 3 FREE quarterly updates

BMI View: The Hungarian Country Risk team's forecast for significant forint depreciation against the US dollar in 2015 weighs on our forecast for IT market growth. The Hungarian economy has been a regional underperformer in recent years, and the outlook is expected to remain mixed in 2015 and into 2016. However, IT market spending growth should strengthen as the economic environment improves, particularly in the latter years of our forecast. A stronger economic backdrop will enable vendors to tap into the potential presented by relatively low penetration rates, combined with declining device prices. Additionally, the dispersal of EU funds for projects and Hungarian IT firms, the modernisation by Hungarian enterprises as they face the pressures of international competition and cloud computing demand will all drive spending growth.

Headline Expenditure Projections

Computer Hardware Sales: HUF239bn in 2014 to HUF246bn in 2015, an increase of 3.0% in local currency terms. Growth in local currency terms but contraction of 11.5% in US dollar terms, with desktop, notebook and tablet shipments all forecast to contract in 2015.
BMI Industry View
SWOT Wireline
Operational Risk
Industry Forecast
  Table: IT Industry - Historical Data And Forecasts (Hungary 2012-2019)
Macroeconomic Forecasts
Economic Analysis
  Table: GDP By Expenditure (Hungary 2012-2019)
Industry Risk Reward Ratings
Europe Risk/Reward Index
  Table: Europe IT Risk/Reward Index, Q215
Market Overview
  Table: Public Sector IT Spending (HUFbn)
Industry Trends And Developments
  Table: Public Sector ICT Investments And Expenditure (HUFmn)
Regulatory Development
Competitive Landscape
International Companies
  Table: Lenovo
  Table: SAP
Local Companies
  Table: Neostratus
  Table: NEXON
  Table: Prezi
Company Profile
Regional Overview
Demographic Forecast
  Table: Population Headline Indicators (Hungary 1990-2025)
  Table: Key Population Ratios (Hungary 1990-2025)
  Table: Urban/Rural Population And Life Expectancy (Hungary 1990-2025)
  Table: Population By Age Group (Hungary 1990-2025)
  Table: Population By Age Group % (Hungary 1990-2025)
Industry Forecast Methodology
Risk/Reward Index Methodology
  Table: It Risk/Reward Index Indicators
  Table: Weighting Of Components
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