Google + Social Commerce: Evaluating Opportunities and Business Issues

Date: September 22, 2011
Pages: 19
Price:
US$ 495.00
License [?]:
Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: G9D0BBC0A3CEN
Leaflet:

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Google + Social Commerce: Evaluating Opportunities and Business Issues
Overview:

Google recently launched Google + with the main objective of the offering to introduce social networking to Google users by connecting them through a social web application. However, Google + has much more far reaching implications including taking on Facebook in their core areas. As the service matures, and Google integrates with other offerings, we see this offering becoming a bridge to enable social commerce.

Report Benefits:
  • Understand capabilities and features of Google +
  • Identity how Google takes on Facebook with Google +
  • Understand business issues surrounding Google +
  • Identify integration and synergy opportunities with other Google offerings
  • SWOT analysis for Google +
  • Comparative analysis between Facebook and Google +
  • Forecast future prospects for Google +

Audience:
  • Social media companies
  • E-commerce and mobile commerce companies
  • Digital advertising solution companies
  • Media, portals, and advertising companies
  • Anyone focused on social networking, social commerce, and digital advertising
Overview of Google+.
Google+ Features.
Google+ Circles.
Sparks.
Hangouts.
Mobile.
Mobile Devices and Social Network Applications.
Portability.
Smart5
Connectivity.
Platforms.
Location Services.
Google+ and Location Services.
Instant Photo Upload.
Huddle.
Google+ in Business.
Google Meeting.
Google Screencast7
Google Whiteboard.
Google+ Business Issues.
Business Models.
Google+ Business Pages.
Google+ and Education Business.
Google+ for Photographers.
SWOT Analysis.
Strengths.
Privacy.
Integration.
Enhancing Search Engine with Google+ Public Contents.
Spreading over Gmail users.
Spreading over YouTube users.
Competition with Business Social Networks.
Overcoming Facebook for Business.
Weaknesses.
More Advertising Needed for Google+.
Opportunities.
Opportunities of Google+ over Facebook.
Replacing Commercial Products with Google+.
Support of Location-based Advertising.
Supporting Touch-based Devices like iPad and iPod.
Threats.
More Privacy, less Public contents, less Advertising business.
Cooperation of Other Companies (Facebook and Skype)14
Facebook Acquisitions Strategy.
Google+ Future Forecast14
Google+ to take over Facebook.
More Integration.
Will Google+ steal users from other competitors like Facebook?.
Full Comparison: Facebook vs. Google+.
Summary.
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