Google in the Cloud

Date: December 22, 2010
Pages: 40
Price:
US$ 695.00
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Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: G5B31D02EEEEN
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Google in the Cloud
Overview:

Cloud offerings are here to stay and change the information technology industry. Infrastructure, platform and services as a service (IaaS, PaaS, SaaS) are the core concepts of Computing 2.0, and one of the pioneers in this new market landscape is Google.

Google in the Cloud evaluates the Google cloud business strategy, addressed market segments, economics, potential and provides a SWOT analysis. There is also an assessment of the market and business landscape along with the major players in the cloud: Microsoft, Amazon, Oracle, IBM and SalesForce.com. This research also analyzes Google cloud services from a technical standpoint, including infrastructure, software, SaaS offerings.

Key Findings:
  • Google SaaS potential analysis
  • Google SaaS offerings
  • The disruptive Google cloud computing model
  • SWOT analysis of Google cloud strategy
  • The cloud 'ballpark' and the major players
Questions Answered in Report:
  • IaaS, PaaS and SaaS computing models
  • Why Google fits the cloud business
  • How Google technology prevails over its competitors
  • What is the target market of Google cloud offerings
  • Market reactions to Google cloud strategy
  • Major market shapers of Google computing
Audience:
  • Competitors to Google: Any company that either already has or is contemplating a competing line-of-business, application, product, service, etc.
  • Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google
  • Small Companies and Start-up's: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google
  • Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applications, and more. Google Watch provides a competitive advantage and insights for subscribers.
  • Comprehensive Analysis: People interested in this report will also be interested in Google Watch
1 INTRODUCTION

2 DEFINITION (YET ANOTHER) OF CLOUD COMPUTING

2.1 Flavours of clouds
  2.1.1 IaaS - Infrastructure as a Service
  2.1.2 PaaS - Platform as a Service
  2.1.3 SaaS - [Software|Service] as a Service

3 THE GOOGLE CHOCOLATE FACTORY

3.1 The machinery
3.2 GFS, BigTable and friends
  3.2.1 GFS II10
  3.2.2 BigTable
  3.2.3 MapReduce
  3.2.4 MemCache
  3.2.5 AppEngine
3.3 The Google candy shop
  3.3.1 Search
  3.3.2 Gmail
  3.3.3 YouTube
  3.3.4 Google Earth & Google Maps
  3.3.5 Translate & Books
  3.3.6 Docs
  3.3.7 Sites
  3.3.8 Google Apps16

4 GOOGLE BUSINESS MODEL AND CLOUD STRATEGY

4.1 Market strategy
4.2 Google Apps marketplace
4.3 Target segments and partner channels
4.4 Mobile cloud strategy
4.5 Google cloud economics
4.6 Potential acquisitions

5 A NEW MARKET

5.1 Commodity software
5.2 Corporate clouds
5.3 Hybrid clouds
5.4 Where are my data?
  5.4.1 Exchanging data
  5.4.2 Always On?

6 SWOT ANALYSIS

6.1 Strengths
6.2 Weaknesses26
6.3 Opportunities
6.4 Threats

7 THE PLAYERS

7.1 Microsoft
  7.1.1 IaaS and PaaS: Azure
  7.1.2 SaaS: Office 365 & Azure Marketplace
7.2 Amazon
  7.2.1 Building blocks
  7.2.2 Offerings
7.3 Oracle
  7.3.1 Exadata
  7.3.2 Exalogic
7.4 IBM
  7.4.1 Public clouds
  7.4.2 Private clouds
7.5 SalesForce
  7.5.1 SaaS: SalesCloud and ServiceCloud
  7.5.2 PaaS: Force.com
  7.5.3 PaaS: VMforce
7.6 Feature matrix

8 CONCLUSIONS40

INDEX OF FIGURES

Figure 1: IaaS simplified diagram6
Figure 2: A PaaS provider
Figure 3: SaaS functional examples
Figure 4: Google web advertising revenue circle
Figure 5: Revenue circle from cloud services
Figure 6: Google Apps target market
Figure 7: PaaS and SaaS adoption strategy in the enterprise
Figure 8: IBM SOA Appliance between the web and an enterprise (Courtesy: IBM)
Figure 9: SNIA Cloud Data Management Interface (Courtesy: SNIA)
Figure 10: Google Internet traffic (Credit: Arbor Networks)
Figure 11: Windows Azure Platform
Figure 12: Block view of Exadata (Courtesy: Oracle)
Figure 13: Block view of Exalogic components (Courtesy: Oracle)
Figure 14: Force.com block architecture (Courtesy: SalesForce)
Figure 15: VMforce overview (Courtesy: SalesForce)
Figure 16: Comparison of cloud providers
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