Google Acquisitions and Strategy

Date: December 22, 2011
Pages: 70
Price:
US$ 995.00
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Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: GEC4086061BEN
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Google Acquisitions and Strategy
Overview:

While advertising remains a core offering and the largest component from a revenue perspective, Google is increasingly focused on innovation and product/application integration to develop new businesses and business models. In addition to their own resources, Google is relying upon an aggressive acquisition strategy to help them expand in different business directions including advertising (improvements), social media, commerce, wireless/mobile, cloud business, and many more.

This research evaluates Google's acquisition history including new business models introduced by these acquisitions. The report also analyzes Google's acquisitions strategy, type of companies Google need, and why they are needed in support of Google's various business models.

Audience:
  • Competitors to Google: Any company that either already has or is contemplating a competing line-of-business, application, product, service, etc.
  • Investor Community: Investment banks, private equity, venture capital, angel fund investors, and any other entity seeking to invest in any venture that is impacted (positively or negatively) by Google
  • Small Companies and Start-up's: Any small company or start-up that has a new idea or business that could be impacted (positively or negatively) by Google
  • Others: Google continues to expand in depth and breadth of product areas and influence throughout many industries including search, media, communications, content, telephony, applications, and more.

1 TABLE OF CONTENT

2 EXECUTIVE SUMMARY

3 INTRODUCTION

3.1 OVERVIEW
3.2 KEY BENEFITS
3.3 TARGET AUDIENCE

4 SUMMARY OF SELECT ACQUISITIONS

5 GOOGLE WEB SEARCH BUSINESS

5.1 OVERVIEW
5.2 SAMPLE GOOGLE WEB SEARCH ACQUISITIONS
  5.2.1 GOOGLE ACQUIRED DEJA.COM - DEJA.COM'S USENET DISCUSSION SERVICE
  5.2.2 GOOGLE ACQUIRED OUTRIDE INC. - MORE ENHANCEMENTS TO SEARCH FEATURES
  5.2.3 GOOGLE ACQUIRED KALTIX - SEARCH ENGINE COMPANY
  5.2.4 GOOGLE ACQUIRED ORION
5.3 POTENTIAL OPPORTUNITIES FOR GOOGLE WEB SEARCH BUSINESS
  5.3.1 GOOGLE SOCIAL SEARCH - FUTURE SEARCH IS SOCIAL
    5.3.1.1Potential Acquisitions for Social Search
      5.3.1.1.1 Slangwho
        5.3.1.1.1.1 Advantages for acquiring Slangwho
      5.3.1.1.2 Qitera
        5.3.1.1.2.1 Advantages for acquiring Qitera
      5.3.1.1.3 SideStripe
        5.3.1.1.3.1 Advantages for acquiring SideStripe
  5.3.2 JOB SEARCH OPPORTUNITIES
    5.3.2.1Potential Acquisitions for Google Job Search19
      5.3.2.1.1 In The Door
        5.3.2.1.1.1 Advantages for acquiring in the Door
      5.3.2.1.2 BranchOut.com

6 GOOGLE ADVERTISING AND COMMERCE BUSINESS21

6.1 OVERVIEW
  6.1.1 MOBILE TECHNOLOGY
  6.1.2 SOCIAL TECHNOLOGY
  6.1.3 PAYMENT TECHNOLOGY
6.2 SAMPLE ACQUISITIONS FOR GOOGLE ADVERTISING BUSINESS
  6.2.1 GOOGLE ACQUIRED APPLIED SEMANTICS - INTRODUCING ADSENSE
  6.2.2 GOOGLE ACQUIRED SPRINKS - SPREADING ADVERTISING BUSINESS
  6.2.3 GOOGLE ACQUIRED DOUBLECLICK
  6.2.4 GOOGLE ACQUIRED ADMOB
6.3 POTENTIAL OPPORTUNITIES FOR GOOGLE ADVERTISING BUSINESS
  6.3.1 ADVERTISING ON TABLET PCS
    6.3.1.1Potential Acquisitions for Tablet Advertising Business
      6.3.1.1.1 OnSwipe
        6.3.1.1.1.1 Advantages for acquiring OnSwipe
  6.3.2 SOCIAL ADVERTISING
    6.3.2.1Potential Acquisitions for Google Social Advertising Business
      6.3.2.1.1 Groupon
        6.3.2.1.1.1 Advantages for acquiring Groupon
  6.3.3 ENHANCING GOOGLE WALLET
    6.3.3.1Potential Acquisitions for Google Social Advertising Business
      6.3.3.1.1 Volusion
        6.3.3.1.1.1 Advantages for Volusion acquisition

7 GOOGLE MOBILE BUSINESS

7.1 OVERVIEW
7.2 SAMPLE GOOGLE MOBILE ACQUISITIONS
  7.2.1 GOOGLE ACQUIRED ANDROID
  7.2.2 GOOGLE ACQUIRED MOTOROLA MOBILITY30
7.3 POTENTIAL OPPORTUNITIES FOR GOOGLE MOBILE - ANDROID
  7.3.1 SOCIAL MOBILE GAMING
    7.3.1.1Potential Acquisitions for Social Mobile Gaming
      7.3.1.1.1 Scoreloop
        7.3.1.1.1.1 Advantages for acquiring Scoreloop

8 GOOGLE SOCIAL BUSINESS

8.1 VIDEO SHARING
  8.1.1 OVERVIEW
  8.1.2 SAMPLE GOOGLE VIDEO SHARING ACQUISITIONS
    8.1.2.1Google acquired Youtube
  8.1.3 POTENTIAL OPPORTUNITIES IN GOOGLE VIDEO SHARING
    8.1.3.1Video Sharing for Education Services
      8.1.3.1.1 Potential Acquisitions for Social Media Education Services
        8.1.3.1.1.1 Skillshare
          8.1.3.1.1.1.1 Advantages for acquiring Skillshare
        8.1.3.1.1.2 Netflix
          8.1.3.1.1.2.1 Advantages for Netflix acquisitions
8.2 MUSIC SHARING
  8.2.1 OVERVIEW
  8.2.2 SAMPLE ACQUISITIONS FOR GOOGLE MUSIC
    8.2.2.1Acquisition of PushLife
  8.2.3 POTENTIAL OPPORTUNITIES FOR MUSIC SHARING
    8.2.3.1Sharing Google Music over Social Network
      8.2.3.1.1 Potential Acquisitions for Google Social Media Business
        8.2.3.1.1.1 SoundCloud
        8.2.3.1.1.2 The Cloud Player
8.3 BLOGGING
  8.3.1 SAMPLE GOOGLE ADVERTISING ACQUISITIONS
    8.3.1.1Acquiring Pyra Labs - A big Move through Weblogs
      8.3.1.1.1 Introducing Advertising Business
      8.3.1.1.2 Enhancing News Service
      8.3.1.1.3 Enhancing the Search Engines
      8.3.1.1.4 Integration with Outride Developments
8.4 SOCIAL NETWORKING
  8.4.1 OVERVIEW OF GOOGLE+
    8.4.1.1Google+ Features
      8.4.1.1.1 Google+ Circles
      8.4.1.1.2 S
      8.4.1.1.3 parks
      8.4.1.1.4 Hangouts
      8.4.1.1.5 Mobile
        8.4.1.1.5.1 Mobile Devices and Social Network Applications
          8.4.1.1.5.1.1 Portability
          8.4.1.1.5.1.2 Smart
          8.4.1.1.5.1.3 Connectivity
          8.4.1.1.5.1.4 Platforms
          8.4.1.1.5.1.5 Location Services
        8.4.1.1.5.2 Google+ and Location Services
        8.4.1.1.5.3 Instant Photo Upload
      8.4.1.1.6 Huddle
    8.4.1.2Google+ in Business
      8.4.1.2.1 Google Meeting
      8.4.1.2.2 Google Screencast
      8.4.1.2.3 Google Whiteboard
  8.4.2 SAMPLE GOOGLE SOCIAL NETWORKING ACQUISITIONS
    8.4.2.1Google acquired Dodgeball
    8.4.2.2Google acquired SocialGrapple
    8.4.2.3Google acquired Katango
    8.4.2.4Google acquired Fridge
  8.4.3 POTENTIAL OPPORTUNITIES FOR SOCIAL NETWORKING BUSINESS
    8.4.3.1Social Recommendation
      8.4.3.1.1 Introducing Google Schemer
      8.4.3.1.2 Potential Acquisitions for Social Recommendation
        8.4.3.1.2.1 Top10
        8.4.3.1.2.2 HowAboutWe (howaboutwe.com)
        8.4.3.1.2.3 ZURB BounceApp (bounceapp.com)
    8.4.3.2Social Reading
      8.4.3.2.1 Potential Acquisitions for Social Reading
        8.4.3.2.1.1 Subtext
          8.4.3.2.1.1.1 Advantages of acquiring Subtext

9 GOOGLE COMMUNICATION BUSINESS

9.1 OVERVIEW
9.2 COMMUNICATIONS SERVICES
  9.2.1 SAMPLE ACQUISITIONS
    9.2.1.1Google Acquires GrandCentral

10 GOOGLE CLOUD COMPUTING BUSINESS

10.1 OVERVIEW
10.2 OFFICE APPLICATIONS - GOOGLE DOCS
  10.2.1 SAMPLE ACQUISITIONS
    10.2.1.1 Google Acquires Upstartle
    10.2.1.2 Google Acquired 2Web Technologies
    10.2.1.3 Migrating from Google Docs and Google Apps
    10.2.1.4 Google acquired DocVerse
    10.2.1.5 Google acquired AppJet
10.3 INTRODUCING CLOUD DATABASE
  10.3.1 GOOGLE ACQUISITION OPPORTUNITIES TO EXPAND CLOUD DATABASE BUSINESS
    10.3.1.1 Xeround
      10.3.1.1.1 Advantages of acquiring Xeround

11 CONCLUSIONS AND RECOMMENDATIONS

11.1 WEB SEARCH BUSINESS
11.2 SOCIAL MEDIA BUSINESS
11.3 WIRELESS/MOBILE BUSINESS
11.4 ADVERTISING, MARKETING, AND COMMERCE BUSINESSES
11.5 COMMUNICATION SERVICES BUSINESS
11.6 CONTENT SERVICES BUSINESS
11.7 CLOUD SERVICES BUSINESS
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