Future of SMS Aggregators: Business Model, Ecosystem and Value Chain

Date: October 22, 2010
Pages: 46
US$ 995.00
License [?]:
Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: FE574563B0BEN

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Future of SMS Aggregators: Business Model, Ecosystem and Value Chain

Mobile marketing, media and entrainment, mobile information services, mobile commerce, off-portal content providing are becoming the core of the mobile business success story. Numerous applications in many business areas have been designed to reach wide mobile audience by SMS. According industry players the 2010 and years to come are bringing the call for shaping the business models using the SMS channel in more ways than one. Content, application and brand providers, SMS aggregators and SMS services providers are facing the challenges of exercising viable business models able to trade mass volumes of SMS traffic, real-time delivery, collection, reporting, billing and all other operations making their business more valuable.

This report addresses many questions raised around the SMS aggregators as service intermediaries and penultimate link in the enterprise SMS chain, and brings to the reader concise information from both a business and technical perspective. The report also evaluates the present enterprise messaging business model, revenue model, strengths and issues and desired changes for further success in the business. It also provides reliable survey from in-depth analysis of the mobile text messaging market, current players and opportunities for SMS wholesalers, content and application vendors and service providers.

Key Findings:

Revenue share models vary largely around the world
Enterprise text messaging market is deeply fragmented and very competitive
Messaging service models that succeeded in developed countries moving to the developing ones
Risk factors and issues in the current business model do not influent equally all participants in the chain
The model will evolve as technically also in services and size, allowing new players to join and merging with other mobile channels

Questions Answered in Report:

Basics of SMS Aggregators
What services do SMS aggregators provide, what is their business model and ecosystem
When can aggregators be used for an application?
Advanced Areas
What are the SWOT factors that will outline the future business model?
What are the SMS aggregator players in the world and their comparison?
Analysis of the enterprise SMS business model, revenue shares, etc.
Analysis of significant issues in the SMS Aggregator business model
Analysis of the four expected top markets for enterprise messaging by emerging regions

Target Audience:

Mobile content and application companies
Media brands and content owners
Messaging resellers
Mobile application developers
Advertising and marketing agencies
Industry analysts and consultants
The investment community

Companies Evaluated in Report:

  • AdMob
  • Bpmap
  • Clickatell
  • Dialogue
  • Dynmark
  • Ericsson IPX
  • Hanzo
  • HSL Mobile Messaging
  • InMobi
  • mBlox
  • Mobile Interactive Group
  • mobileStorm
  • MX Telecom
  • Okto
  • Phonenumbers4u
  • Pure Bros
  • Quios
  • SMS Carrier
  • Spice
  • Sybase 365
  • TextOver
  • WIN
  • Yavox
  What are SMS Aggregators?
  Type of SMS Aggregators
  Aggregator Service Spectrum
  When to Use SMS Aggregators
SMS Ecosystem and Value Chain
  Mobile-to-Mobile Value Chain: General Model
  Application-to-Mobile Value Chain: Aggregator's Model
    SMS Purchaser
    Mobile Operator
  Revenue Share Models and Billing
  Interconnection Agreements
  Current Issues in the Present Value Chain
    Number Portability
    Interconnect Charges and Lack of Regulations
    Favored Revenue Share
    Other Observed Issues
Usage Areas of SMS Aggregators and Emerging Markets
  SMS Usage Drivers
  Usage Areas and Markets
    Mobile Banking and Financial Services (MFS)
    Location Based Services (LBS)
    Mobile Marketing and Advertisement
SWOT Analysis
SMS Aggregator Architecture and Technologies
  Basic SMS Network Structure
  Protocols and Interfaces
  Messaging Types
Case Studies
  SMS Aggregators Products and Solutions
    Bulk SMS Termination
    Virtual Mobile Numbers (VMN)
  Service Implementation


Figure 1 SMS aggregator services
Figure 2 Mobile-to-mobile typical value chain
Figure 3 Application-to-mobile value chain
Figure 4 Bulk SMS termination revenue model
Figure 5 Premium SMS revenue share
Figure 6 Premium messaging revenue by category in UK
Figure 7 SMS termination wholesale arrangement
Figure 8 M-banking & financial services consumers worldwide (2008-2015)
Figure 9 SWOT summary
Figure 10 Short messaging entities in the GSM network
Figure 11 SMS network layers
Figure 12 Aggregator architecture and protocols
Figure 13 Aggregator business support services


Table 1 Summary of Mobile Termination Rates (MTR) regulations by region
Table 2 Estimated revenue leakage due to non-delivery of messages
Table 3 Mobile messaging future 2010-2014
Table 4 Sample usage areas of SMS aggregators
Table 5 Examples of SMS transactions in m-banking and financial services
Table 6 SMS aggregators comparison table
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