Denmark Telecommunications Report 2010

Date: May 22, 2010
Pages: 94
US$ 1,175.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Download

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BMI’s 2010 report on the Danish telecommunications industry contains updated growth forecasts that predict the development of the country’s mobile, fixed-line, broadband, internet and 3G subscriber markets over the next five years. Our forecasts, which have been extended to the end of 2014, are based on H109 regulatory data, as well as year-end data published by Denmark’s leading telecoms service providers; these include the Danish incumbent operator TDC, as well as Norway’s Telenor and Sweden/Finland’s TeliaSonera.

At the end of 2009, Denmark’s four mobile network operators were estimated to serve a total of 7.377mn subscribers. This is equivalent to a penetration rate of 135.2%. During 2009, the country’s mobile subscriber base grew by 9.5%. Growth was higher than in 2008, when the sector expanded by 8.1%. The main reason for the stronger growth appears to a rapid expansion in the number of prepaid cards on the market; Denmark has a significant number of MVNOs that provide low-cost mobile prepaid services in conjunction with one the country’s network operators. Our latest forecast for Denmark’s mobile market assumes that MVNOs will continue to fuel growth over the next few years. Just as the number of mobile telephony customers in Denmark has continued to grow, the market for traditional fixed-line services based on PSTN and ISDN technology has been shrinking. The Danish fixed-line market declined at a record rate of around 19% in 2009. The demise of the fixed-line sector has been driven by the growing use of substitute services such as VoIP and mobile broadband.

BMI estimates that Denmark had more than 2.59mn broadband subscribers at the end of 2009. This gives the country a broadband penetration rate of 47.5%, up from 42.8% in 2008. In 2009, the Danish internet market became increasingly shaped by the spread of mobile broadband access, while demand for xDSL and cable services continued to slow. According to Denmark’s telecoms regulator, the National IT and Telecom Agency (Telestyrelsen), the number of mobile broadband internet connections reached 419,000 by the end of June 2009, up by 36% since the start of the year. At the end of H109, mobile broadband subscriptions accounted for 17% of the total broadband market. Incumbent operator TDC reported that it experienced a boom in mobile broadband usage in 2009, primarily from notebooks and laptops. BMI’s forecast for Denmark’s broadband market assumes that xDSL and cable services will decline in relative importance over the next five years. By contrast, mobile broadband subscriptions and connections based on fibre optics will continue to increase. Mobile broadband services will benefit from the deployment of stronger network coverage and faster data transmission speeds.

Denmark sits in sixth position in BMI’s Business Environment Ratings for Western Europe. With the exception of the Telecoms Market category, Denmark scores above average in all of the categories evaluated by BMI. In the Country Risk category, Denmark has the highest score in the region.
Executive Summary 5
SWOT Analysis 6
Denmark Mobile SWOT Analysis 6
Denmark Wireline SWOT Analysis 7
Denmark Political SWOT 8
Denmark Economic SWOT 9
Business Environment Analysis 10
Western Europe 10
Denmark 13
Industry Forecast Scenario 15
Mobile 15
  Table: Denmark Telecoms Sector – Mobile – Historical Data & Forecasts 15
Fixed Line 17
  Table: Denmark Telecoms Sector – Fixed Line – Historical Data & Forecasts 17
Internet 19
  Table: Denmark Telecoms Sector – Internet – Historical Data & Forecasts 19
Market Data Analysis 21
Mobile 21
  Table: Denmark Mobile Subscribers, Q308-Q409 (‘000) 24
  Table: Subscriber Net Additions, Q308-Q409 (‘000) 25
Customer Divisions 26
3G 28
  Table: Danish 3G Subscribers By Operator, 2005-2008 30
Mobile Contract Wins 31
  Table: Mobile Contract Wins 31
Mobile Content 33
Regional Outlook 33
Data Revenues Failing To Reflect Increased Data Usage 34
3G And 3G Dongle Customers Soaring 35
Country Outlook 37
Value-Added Services Timeline 40
  Table: Selected VAS Services 40
Mobile Operator Data 41
  Table: Mobile Market Overview 41
TDC Mobil 41
Telenor Denmark 42
TeliaSonera Mobile 43
3 Denmark 44
Fixed Line 45
  Table: Alternative Fixed-Line Operators’ Subscriber Growth, 2006-2009 47
Broadband 49
  Table: Broadband Accesses By Technology Type, 2005-2009 50
  Table: Broadband Subscribers By Service Provider, 2006-2009 51
Cable TV 52
WiMAX 53
Mobile Broadband 54
Wireline Contract Wins 55
  Table: Wireline Contract Wins 55
Regulatory Environment 57
Overview 57
Denmark: Regulatory Bodies And Their Responsibilities 57
Legislation 57
Recent Developments 59
Competitive Landscape 61
Market Overview 61
Key Players 61
  Table: Key Players – Denmark Telecoms Sector 61
  Table: Selected Operator Financial Parameters 62
Company Monitor 63
Comparison of Key Financial Data (2008 - 2009) 63
Subtitle: NSN Net Sales By Geography (Q409) 64
Subtitle: Key Spectrum Auctions In Western Europe (2010 - 2011) 65
Major Nokia Siemens Networks Contract Awards, Q409 - Q110 67
Operator Profiles 68
Appendix: 86
Regional Telecommunications Penetration Overview 86
Fixed Line 86
  Table: Regional Broadband Penetration Overview 86
Internet 87
  Table: Regional Broadband Penetration Overview 88
Mobile 88
  Table: Regional Mobile Penetration Overview 89
Glossary Of Terms 90
  Table: Glossary Of Terms 90
BMI Methodology 91
How We Generate Our Industry Forecasts 91
  Table: Key Indicators For Telecommunications Industry Forecasts 91
Telecoms Business Environment Ratings 92
  Table: Weighting Of Indicators 93
  Table: Ratings Indicators 94
Sources 94
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