Australia - Cloud Computing, Data Centres and M2M

Date: October 22, 2014
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Publisher: BuddeComm
Report type: Strategic Report
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Australia - Cloud Computing, Data Centres and M2M
Technologies that are shaping the Digital EconomyCloud Computing and Big Data

Already more than a decade ago BuddeComm started talking about the great potential of Application Service Providers (ASPs) but, together with the data centres, they were dunked in the dotcom crisis. Even then we indicated that the concept was sound and that it had great potential.

Now over a decade later they are back, but this time under the name of cloud computing. This term describes the shift towards providing virtual data processing, communications and software services to a customer’s location from a variety of different places.

The development of cloud computing takes the form of a business transition and company strategies and policies will need to be changed before its potential can be monetised by businesses. A key factor here is that organisations will have to lift ICT from the level of an infrastructure issue to that of a business opportunity. Cloud computing will need to be seen as a valuable business tool – one that will differentiate the company from others.

However, in order to successfully implement cloud computing far more robust infrastructure is required than what currently is available. The NBN could provides that robust infrastructure needed for high-speed information processing, distributed computing as well as many other applications that can be processed, analysed and managed – all in real time over a cloud computer based IT platform. However, this will to a large extend depend on what quality the NBN will deliver. Capacity, robustness, reliability, low latency, affordability and security will all be crucial and far more attention needs to be given to this infrastructure in order to ensure that these new large-scale developments can indeed be implemented across the economy.. This is of national importance. So while cloud computing will have a golden future its implementation will be more gradual over a larger number of years.

Data Centres

Also here a rather slow start, we have been supportive of the data centre market since the 1990s. However, it took nearly 20 years for the industry to reach its current position. The arrival of high-speed broadband networks allowed for a large range of new services and applications, especially aimed at small and medium organisations.

The data centre market includes telehousing facilities, co-location facilities, cloud and IT services, content hosting, connectivity and interconnection. They are important for a range of business and government applications including new developments of cloud computing and the Internet of Things (M2M).

The NBN in Australia has given an enormous boost to the data centre market, with investments totalling $5 billion over the 2011-2016 period. Currently the developments are highly centralised in the capital cities, but a more decentralised trend is expected to develop over time.

This report overviews the different forms of data centres, the growth of neutral facilities, and gives an insight into the size of the general data centre market, the trends occurring in it, and the major players in the sector. Of the major players the role of the telcos is included and a number of smaller independent providers are profiled.

Wearable Devices

Wearable technology emerged as a hot topic over the last couple of years and the interest in this sector continues to grow in 2014. Led mostly by wearable fitness trackers; the wearable devices market is quickly moving towards mainstream as mobile operators begin to offer smart watches and fitness trackers as part of bundled packages. Smart watches, augmented reality glasses; fitness activity trackers and home and remote patient monitoring devices are examples of wearable devices and innovative devices and concepts are continuously emerging ranging from Smart glasses to assist with jet lag to smart rings that do your bidding with just a gesture.

While the success and failure of the various individual devices is yet to be decided; there is general consensus that the wearable technologies trend is here to stay and will attract billions in spending in the coming years.

This report provides overall global statistics and trends for the wearable technologies market, supported by examples where applicable.

M2M and The Internet of Things

With the NBN and LTE now well and truly underway it is important to look at what will be the real value of this new infrastructure.

The infrastructure that is now being built offers a range of features such as ubiquitousness, affordability, low latency, high speed and high capacity. It will link millions of devices, such as sensors, that will enable us to manage our environment, traffic, infrastructures, and our society as a whole much more efficiently and effectively.

This ‘Internet of Things’ – other names used include: M2M, Pervasive Internet and Industrial Internet - is going to be a real game-changer. It will transform every single sector of society and the economy and it will be out of this environment that new businesses – and indeed new industries – will be born. This is one of the reasons so many overseas ICT companies are increasing their presence in Australia. The LTE will take a leadership role in the development of M2M but the NBN is also an ideal test-bed for such developments. A great deal of attention is being paid to cloud computing and the NBN can be viewed as one gigantic cloud.

The number of connected M2M devices will grow to somewhere between 25 million and 50 million by 2020.

Connected Homes

The connected home covers many areas, from data, video and audio delivery, through to smart appliances, security and home automation. While the technologies in these domains have both existed and evolved for many years, implementing connected home solutions has traditionally been costly and complex.

People are becoming more connected, with an ever-increasing number using broadband, wider and deeper uptake of tablets, smartphones and a range of other devices, and the services.

The ‘Broadband Connected Home’ can be viewed as a fixed location/premise where a number of devices share a connection to the outside world. It is recognised that there can be multiple separate networks within the home, and also multiple points of connection to the Internet.

Data in this report is the latest available at the time of preparation and may not be for the current year

1.1 Introduction
1.2 New ICT platform
1.3 Following the customers
1.4 Big Data – Data Analytics
  1.4.1 High quality data and analytics can improve customer relationships
  1.4.2 Data silos
  1.4.3 Contextual intelligence
  1.4.4 Benefits for telcos and ISPs
  1.4.5 Social Network Analytics
  1.4.6 Subscriber Data Management
  1.4.7 Business understands need for real-time processing
  1.4.8 Open data policy
  1.4.9 6000 sets of government info goes public.
1.5 Market Statistics and Surveys
  1.5.1 Australian SMB cloud market worth $1.7b
  1.5.2 Companies embrace the cloud
  1.5.3 Cloud-based contact centres gain momentum
  1.5.4 Cloud Readiness report
  1.5.5 Fast adoption of cloud service
  1.5.6 Cloud revenue growth above IT spending
  1.5.7 Cloud Insights’ report
  1.5.8 Big data survey from EMC
  1.5.9 Big Data predictions IDC
  1.5.10 Cloud now a commodity for enterprises
  1.5.11 The unstoppable cloud force
  1.5.12 Australia ranked No 2 in world for cloud computing policies
  1.5.13 SMBs and cloud computing
  1.5.14 SMBs spend $865mil on cloud
  1.5.15 Cloud computing could boost GDP by $3bn
  1.5.16 Business processing outsourcing
  1.5.17 Analytics essential for customer management
  1.5.18 Video-conferencing moving into the cloud
1.6 Government and cloud computing
  1.6.1 Federal Government early adopter
  1.6.2 National cloud computing strategy
  1.6.3 Cloud rules for offshore storage of government data
  1.6.4 Rules for cloud procurement
  1.6.5 Supreme Court of Victoria in the cloud
  1.6.6 AARNet
1.7 Consumers and the cloud
  1.7.1 Most Australians already using the cloud
  1.7.2 Consumer security issues
  1.7.3 Code of conduct development for cloud consumers
1.8 Trends and Developments
  1.8.1 Cloud services now mainstream
  1.8.2 Platform as a Service is taking off
  1.8.3 Amazon Web Services
  1.8.4 CSIRO and big data
  1.8.5 Classrooms in the cloud
  1.8.6 Unified Communications moving into the Cloud
1.9 Business issues
  1.9.1 CIOs need to act on their cloudy good intentions
  1.9.2 Avoid silo approach
  1.9.3 How to manage and secure big data
  1.9.4 New Security Challenges for IT
  1.9.5 Cloud computing requires business strategies
  1.9.6 Cloud computing in the trans-sector context
  1.9.7 Cloud brokerage and other business opportunities
1.10 Major Operators
  1.10.1 Overview of cloud service providers
  1.10.2 Optus launches cloud computing for businesses
  1.10.3 Telstra
  1.10.4 NBN Co
  1.10.5 Macquarie Telecom Enterprise Cloud
  1.10.6 NTT Com
1.11 Cloud Computing – case study BuddeComm


2.1 Market overview
2.2 The changing market of data centres - market analysis
  2.2.1 The business concept of data centres
  2.2.2 The broader market has changed
  2.2.3 Changing technology environment
  2.2.4 Data centre product sectors
  2.2.5 Selective outsourcing
  2.2.6 Glimpses of the future
  2.2.7 Infrastructure requirements
2.3 Trends and developments
  2.3.1 Software-defined data centres (SDD)
  2.3.2 How to manage and secure big data
  2.3.3 Trans-sector outsourcing – the way of the future
  2.3.4 Infrastructure Virtualisation technology
2.4 Market statistics and surveys
  2.4.1 Revenue overview
  2.4.2 Data centre survey 2014 – Forrester Consulting
  2.4.3 Market Sizing
  2.4.4 Data Centre Services Market 2014 - Frost & Sullivan
  2.4.5 Datacentre spending approached $2.1 billion in 2013
  2.4.6 Hubs for M2M and the Internet of Things
2.5 Bandwidth on Demand
2.6 Telehousing (Co-location)
2.7 Internet Exchanges
  2.7.1 Overview
  2.7.2 Neutral IXs
2.8 Points of Interconnect (POI)
  2.8.1 Overview
  2.8.2 NBN POIs
2.9 Network Attached Storage (NAS)
2.10 Major Players
  2.10.1 Amazon Web Services
  2.10.2 Anchor
  2.10.3 Barracuda Networks
  2.10.4 Digital Realty Trust
  2.10.5 Elastichosts
  2.10.6 Enterprise Data Corporation
  2.10.7 Equinix
  2.10.8 Fujitsu
  2.10.9 Geraldton datacentre
  2.10.10 GlobalCenter (owned by Datacom Systems)
  2.10.11 Global Switch
  2.10.12 Hewlett-Packard
  2.10.13 Hostworks
  2.10.14 IBM
  2.10.15 LiveOps
  2.10.16 Macquarie Telecom
  2.10.17 Metronode - Nextgen Networks
  2.10.18 Microsoft
  2.10.19 Nexon Asia Pacific
  2.10.20 NEXTDC
  2.10.21 Optus data centre
  2.10.22 Pacnet
  2.10.23 Rackspace
  2.10.24 Oracle RightNow
  2.10.25 SAP Hana datacentre in Sydney
  2.10.26 Telstra
  2.10.27 Verizon
  2.10.28 Vocus Communications


3.1 Wearable technology
  3.1.1 Wearable device categories
  3.1.2 Enterprise wearable devices
3.2 Wearable wireless devices
  3.2.1 Smart watches
  3.2.2 Augmented reality glasses
  3.2.3 E-health devices
3.3 Global wearable device statistics
3.4 Legal implications of wearables gains attention
3.5 Sensors
  3.5.1 Sensor applications for a smarter world


4.1 Statistical information
  4.1.1 Ovum/Vodafone study tips the market at A$530 million by 2019
  4.1.2 Market forecast network connected devices 2015
  4.1.3 M2M statistics from Telstra
  4.1.4 Forecast from Telsyte
  4.1.5 IoT Moving mainstream
  4.1.6 The compelling business of M2M
  4.1.7 Competitive advantages of Mobile M2M
4.2 Market and Industry Analyses
  4.2.1 M2M hype and reality
  4.2.2 2014: the year of M2M, but …
  4.2.3 Who will dominate the IoT market?
  4.2.4 Telcos and the science of big data
  4.2.5 The Internet of Everything
4.3 Key trends and Developments
  4.3.1 Deep packet inspection
  4.3.2 Ubiquitous Complex Event Processing
  4.3.3 Behavioural Attitudinal Geolocation
  4.3.4 Advanced recommendations engines
  4.3.5 Lifetime customer relationships
  4.3.6 Electricity companies and the M2M
  4.3.7 Data analytics solutions for Smart Grids
  4.3.8 Cryptography
4.4 Change in services driven by Sensing and monitoring information
4.5 Smart Projects
  4.5.1 Sydney Harbour Bridge – M2M monitoring
  4.5.2 Sydney Water
  4.5.3 RFID Materials management on massive scale
  4.5.4 Vehicle tracking
  4.5.5 UniSA satellite system
  4.5.6 SenSA
  4.5.7 Smart Water
  4.5.8 M2M to monitor natural resources
  4.5.9 Traffic lights and alarm system go M2M over the NBN
  4.5.10 Tsunamis warning system
  4.5.11 M2M to save miners lives
  4.5.12 Optus
  4.5.13 Sense-T


5.1 Overview and introduction
  5.1.1 Connected communities
  5.1.2 Communication, smart energy and home automation
  5.1.3 Overview of new High-tech home devices
5.2 Connected Home Survey
5.3 NBN Co/Ovum Survey
5.4 Smart home automation market growing to nearly $1bn by 2017
5.5 Telstra’s connected home strategies
5.6 Smart Home in Armidale


6.1 The top trends for the industry in 2014 and beyond
  6.1.1 Cloud technology
  6.1.2 Big Data and Smart Analytics
  6.1.3 Data centres
  6.1.4 Machine-to-Machine (M2M)
  6.1.5 Over-The-Top (OTT) services and content
6.2 Further specific trends of note
  6.2.1 Indoor Location Based Services
  6.2.2 Remote patient monitoring
  6.2.3 Smart devices
  6.2.4 Bandwidth on Demand
  6.2.5 Environmental considerations also key
6.3 Conclusion - The demand and supply imbalance in telecoms


Table 1 – Cisco cloud readiness index - 2013
Table 2 – Percentage of Australian businesses that use video-conferencing by industry segment (2011)
Table 3 – Datacentre revenue by type – 2011 – 2012; 2019
Table 4 – Overview of datacentre hardware spending – 2010 - 2012
Table 5 – Global - market share of wearable devices - 2013
Table 6 – Global - wearable device shipments – 2011 - 2017
Table 7 – Global - wearable device spending – 2013; 2018
Table 8 - Telstra M2M statistics
Table 9 – Global Platform as a Service (PaaS) revenue – 2011 - 2014
Table 10 – Global Software as a Service (SaaS) spending – 2012 - 2014
Table 11 – Global spending on Big Data – 2013; 2018; 2019
Table 12 – Global investment in green data centres – 2012 - 2015


Exhibit 1 - Cloud Principles
Exhibit 2 – Real-time processing
Exhibit 3 – Watson – cognitive computing
Exhibit 4 - Key characteristics of contextual intelligence in customer service
Exhibit 5 - Cloud service enterprise survey highlights form an Infonetics report
Exhibit 6 - Government Cloud Computing examples
Exhibit 7 - Pacnet
Exhibit 8 - Trans-sector vs. Cross-sector
Exhibit 9 – Different names for similar concepts
Exhibit 10 – Telehousing benefits
Exhibit 11 – Wearable smart rings
Exhibit 12 – Monitoring swimmers
Exhibit 13 – Healthcare monitoring for the elderly
Exhibit 14 – Home automation systems
Exhibit 15 – Planning Tool for Resource Integration, Synchronization, and Management (PRISM)
Exhibit 16 – Growing competition for Amazon Web Services
Exhibit 17 – Pacnet
Exhibit 18 – Healthcare monitoring for the elderly
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