The 2011 Ultimate Guide to Location Based Services and Applications

Date: January 22, 2011
Pages: 121
Price:
US$ 1,995.00
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Publisher: Mind Commerce Publishing LLC
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: 2594A61A335EN
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The 2011 Ultimate Guide to Location Based Services and Applications
Overview:

Location-Based Services, often referred to as LBS, use information transmitted from a device to determine its presence and location. Terminals can be fixed or mobile; both receive and transmit data. They include, but are not limited to, wireless phones, laptops, portable navigation devices, and embedded systems. Amassed with location identification are a host of functions ranging from marketing and payments, safety and security, and social networking and local business search. Usually coupled with LBS are navigation solutions.

In 2007, LBS achieved an inflection point, gaining traction with global industry and financial analysts. The forecasts varied and still do. In 2010, Gartner forecasted global LBS revenues to surpass USD $1.5B in Q4, Juniper forecasts that by 2014 the global monetary circulation for LBS to achieve USD $13B, and Global Industry Analysts projects that by 2015 the global LBS market will reach USD $21B.

Investors of capital and human resources that do not rely on press release headlines to evaluate the profit delivery for LBS will require a deep dive into the ecosystem based upon the insights and analysis of technology executives.

Methodology

This report is multi-dimensional, providing the audience with technology and business insights, quantitative and qualitative analysis, and case-studies providing oversight of strategy and implementation.

Further, the report identifies trending opportunities to exploit ahead of market cycles. Examined are intellectual property triggers, which are commonly ignored among one-off product vendors, particularly application and content developers. The merits of supply chain orders are also examined to determine their usefulness in corporate and/or product strategy, marketing partnerships, and sales planning.

Report Structure

The full report is organized into the following sections:
  • Basic and Advanced Location Technologies
  • LBS Ecosystem and Value Chain
  • Commercial Applications
  • Market Modeling
  • Appendix

Key Report Benefits:
  • Learn the impact of Tier 1 vendors in developing partnerships, supply chains, and distribution channels
  • Discover why the LBS applications covered in this report will thrive in 2011 - from gambling and map mash-ups to predictive traffic navigation and classified ads
  • Access an intensive comparative analysis of cellular and non-cellular technologies available for LBS provided in a easy-to-read format
  • Review of the Friends and Family locator applications and services
  • Resource guide to the best executive teams, marketers, and VCs that are focused on LBS investments at all stages
  • Executive tools include comparative charts, use-cases/case studies, ecosystems frameworks, supply chain maps
  • Learn current and future uses for cloud services including PaaS, NaaS, LaaS, and SaaS
  • Learn the current focus of the standard players in LBS for mobile search, navigation, social, wireless carriers and mobile operators, infrastructure, and platforms.

Audience:
  • Industry players seeking the latest strategic industry developments
  • Investors interested in capitalizing on the burgeoning LBS industry
  • Infrastructure providers interesting in integrating user location into applications
  • Software providers that seek an understanding of key application requirements and competitive information
  • Anyone interested in the structure and interrelationships of the LBS industry, technologies, and the impact of the growing mobile personalization market
1.0 OVERVIEW

1.1 Objectives
1.2 Methodology
1.3 Report Structure
1.4 Companies Mentioned in the Report

2.0 BASIC AND ADVANCED LOCATION TECHNOLOGIES

2.1 geo Positioning System (gps)
2.2 Assisted Gps
2.3 Navigation
2.4 Radio Frequency Identification (rfid)
2.5 Bluetooth
2.6 Wireless Broadband (wimax)
2.7 Mapping Technologies
2.8 Location Based Services (lbs)
2.9. Mapping Services
2.10 Local Search Services
2.11 Navigation Services
2.12 Location as a Service
2.13 Location Based Services Ecosystem

3.0 APPLICATIONS AND HARDWARE

3.1 Infrastructure Applications (ia) and Hardware
3.2 Positioning Determining Equipment/hardware (pde)
3.3 Gateways
3.1 Navigation With Human-machine Interfaces46
3.2 Location
3.3 Safety e 911 and ng 911
3.4 gis Data Applications
3.5 Geospatial Server
3.6 Network as a Service

4.0 COMMERCIAL APPLICATIONS

4.1 Mapquestmobile for the Carrier Supported Mobile Device
4.2 vz Navigator for the Carrier Supported Mobile Device
4.3 Navigon Navigation Devices56
4.4 Garmin Personal Navigation Devices
4.5 Bloomberg Bmap for the Energies and oil Market
4.6 Omnilink for Enterprise Social
4.7 Google Latitude for Carrier Supported Mobile Devices
4.8 Leroy's app for Sports-book Wagering in the State of Nevada Usa
4.9 Telenav for Carrier Supported Mobile Devices
4.10 Acuity (acquired by Navteq) for Mobile Proximity Marketing
4.11 Nearest Subway Augmented Reality Application for Locating Subways
4.12 Junaio Ebay Classifieds Augmented Reality for Locating Goods and Services
4.13 Foursquare Versus Mobiluck - Which Company Will win Globally?
4.14 Gokivo Navigator for Carrier Supported Mobile Devices
4.15 Tele Atlas Local Mapping Tools for Mobile Navigation Applications
4.16 ibm Map-based Mash-ups and Cognos 8 Business Intelligence Server69
4.17 Airsage Real Time Traffic Information
4.18 Cobra Automotive Technologies Pan-european Luxury Auto-security Supplier
4.19 Inrix Real Time Predictive Traffic Solution
4.20 Telecommunication System (tcs) for E911 and Ng911
4.21 Privacy Laws, Rules, and Guidelines
4.22 Skyhook Maps Booster for Nokia Phones
4.23 Apple Computers Location Based Services
4.24 ibm Cloud Service Provider Platform
4.25 Decarta NavigationĂ´ White Label Mobile Navigation Service
4.26 Nokia Acquisitions
4.27 Navteq Embedded Solutions
4.28 Navteq Media Solutions
4.29 Navteq Direct Access
4.30 Qualcomm and Sirf gps Chipsets
4.31 zip car Mobile Application

5.0 MAKE OR BREAK CHALLENGES FOR MARKET LEADERS (MODIFIED PORTER'S FIVE FORCES MODEL)

5.1 Consumer Location-based Services Applications
5.2 Consumer Navigation Applications
5.3 Cloud Services

6.0 FAMILY AND FRIENDS - LOCATOR AND TRACKING

6.1 Developers
  6.1.2 Wherify Wireless Device Hardware and Software
  6.1.3 Wavemarket Family Finder for North America and Brazil
  6.1.4 Geomium for Social Location of People, Places, and Events
  6.1.5 Laipac for Canada and Deimos for Spain
  6.1.6 Zoombak A-gps car & Family Locator for the United States
  6.1.7 Mecomo for Austria, Germany, Switzerland, and Brazil
6.2 Wireless Carriers / Operators
  6.2.1 Claro / American Movil Group for Central and South America - Guatemala Service
  6.2.2 American Network Computadores for Brazil
  6.1.7 At&t for the United States and Puerto Rico
  6.1.8 Sprint Nextel for the United States
  6.1.9 Bell Canada for Ontario, Quebec, Vancouver, Victoria, Edmonton and Calgary
  6.1.10 Vivo (telefonica) for Brazil

7.0 GOVERNMENT SECTOR - HOMELAND, FEDERAL, MUNICIPAL

7.1 Computer Science Corporation (csc)
7.2 Telecommunication System (tcs) for E911 and Ng911
7.3 Openwave Failures
7.4 Recent Global Infrastructure Investments
7.5 the Sweet Spot for Partnerships in the Government Sector

8.0 USE CASES

8.1 Rfid for Retail With Omnitrol
8.2 Wimax Mesh Networks and san Francisco I.t. Breakdown
8.3 new York City Taxi Cabs On-deck pim System
8.4 Veriplace and Locationlabs Proximity Based Services
8.5 Visa Peer-to-peer (p2p) Money Send

9.0 QUANT FIRMS REVIEW LOCATION - NO AGREEMENT ON THE NUMBERS

9.1 Nielsen 2010 - Usa
9.2 Comscore 2010 - Usa
9.3 Comscore 2010 - Europe (uk, France, German, Spain, Italy)
9.4 Luth Research 2010 - Usa
9.5 J.d. Power 2010 - Usa
9.6 tns Global Research 2010 - Australia
9.7 abi Research 2010 - Usa
9.8 abi Research 2010 - Europe111
9.9 Enterprise Mobility Experts 2010 - Global
9.10 Strategy Analytics 2010 - Global
9.11 Iemr 2010 - Global (europe, Asia-pac, North, South, Central America)
9.12 Gartner 2010 - North America
9.13 Frost & Sullivan 2010 - Usa

10.0 2011-2012 TOP TEN PRODUCT CATEGORIES TO PURSUIT

11.0 2011-2012 TOP FIVE GEOGRAPHIC MARKETS TO ENTER AND OWN

12.0 2011-2012 TOP TEN CEOS AND EXECUTIVE TEAMS

12.1 Loc-aid
12.2 Layar
12.3 Navteq, a Nokia Company
12.4 Tcs
12.5 Where
12.6 Twitter
12.7 Placecast117
12.8 Yelp
12.9 Openstreetmap Foundation
12.10 Sense Networks

13.0 2011-2012 TOP TEN MARKET DEVELOPMENT EXECUTIVES

14.0 2011-2012 TOP TEN PRODUCT EXECUTIVES

15.0 2011-2012 TOP VCS SEED AND EARLY STAGE FUNDING

15.1 Multi-stage Market Preparation Executives - Advise Executive Teams on Packaging Their Company for Capital Funding and Ipo

16.0 CENTERS OF EXCELLENCE

17.0 FIGURES AND TABLES

18.0 COPYRIGHTS AND TRADEMARKS

19.0 ABOUT THE AUTHOR
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