Mobile Development Survey Volume I, 2010

Date: May 22, 2010
Pages: 160
Price:
US$ 10,500.00
Publisher: Evans Data Corporation
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Online Subscription
ID: M7854C29386EN
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Mobile Development Survey Volume I, 2010
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Overview

Objectives of the Survey

Evans Data Corporation wishes to make this survey series as valuable as possible to our clients; thus, we solicit input from subscribers prior to the publication of each volume. This subscriber input is incorporated into the content of the survey, providing answers and insight into issues of interest to our clients. Publication rights to any of the results are not granted to any subscribers outside of their own companies without written permission from Evans Data Corp., though all subscribers have global licenses within their organizations and are encouraged to distribute the results freely within their companies.

Survey Methodology

The Mobile Development Survey series is completed entirely online. Developers from the EDC International Panel of Developers were sent invitations to participate and complete the survey online. Incentives for completing the survey are 1) the ability to influence toolmakers, 2) entry into a contest to win $500, and 3) receive points which can be used to redeem prizes.

Research Design

The survey research method is the basic research design. The questionnaire for this survey is constructed for developers who involved with developing mobile applications. An e-mail invitation was sent out to software developers inviting them to come to the survey site, fill out the survey online, and register for the drawing. Verbatim of any appreciable length was not used in this volume. Answers were compiled in SPSS.

Relative Rankings

In order to facilitate better at-a-glance comprehension of complex data sets, Evans Data Corp provides relative ranking tables next to summary sheets. These rankings have a weighted numerical weighting for the various categories. For example, in a question where the possible answers are w, x, y and z, w is multiplied by 3, x by 2, y by 1 and z by -2. The sum of these comprises the relative ranking for the category in question. The results are then sorted, from highest ranking to lowest, to give a closer comparison.

The Sample – Mobile Software Developers

This survey consists of 385 in-depth interviews conducted with developers who are currently working on applications for mobile devices or expect to within the next year. This survey was translated into Chinese, German , French and Spanish, and quotas were applied to assure a proportionate number of developers from the four regions: North America, EMEA, APAC and Latin America.

The EDC Panel

When conducting demand-side primary research, it is important to recruit participants from sources that are as unbiased as possible. Since 1998, Evans Data Corporation has been recruiting developers to participate in surveys, maintaining a neutral panel has remained foremost in our efforts. Though we have used more than 100 different individual sources for recruiting, the following principles are strictly adhered to and consistently applied:
  • No vendor lists have ever been used in Evans Data Corp. subscription surveys nor added to the panel
  • No platform-specific lists have ever been used in any Evans Data Corp. general subscription surveys nor added to the general panel
  • No language-specific lists have ever been used in any Evans Data Corp. subscriptions surveys nor added to the panel
By following these principles, Evans Data Corp. provides the most diverse and unbiased sample available anywhere. With thousands of developers deliberately chosen for their neutrality from a wide variety of lists, our data truly provides in-depth examinations of representative samples of the developer population.

The EDC panel of developers includes approximately 75,000 professional developers in more than 85 countries. The EDC panel represents the finest example of an unbiased and representative sample of developers available today. As the panel continues to grow, the existing principles of neutral recruitment will continue to apply, assuring clients of the most representative sample possible.

Other Evans Data Corp. Services

Evans Data Corp. provides market research for the development community. Our goal is to represent the views, attitudes, desires and opinions of the community of developers to those companies who create tools, operating environments and other systems that developers use. We strive to help our clients be as successful as possible and to make the right choices regarding strategic direction and tactical product marketing. Evans Data Corp. offers three primary services: multi-client surveys, custom surveys and targeted analytics. A brief description of each is provided below.

Multi-Client Survey Series

Strategic Series

Our most popular products are the eight reports in the Strategic Subscription Survey Series. These studies are done twice per year and explore current trends, adoption rates and attitudes toward a variety of new technologies impacting software development. A subscription to one of these studies includes both survey reports for the year in PDF format as well as the accompanying raw data, permission to publish the information anywhere within the client’s company, and one year's service wherein the company can request additional cross-tabulations or analysis from Evans Data Corp. Clients are also asked for their input regarding the issues they wish to see explored in the upcoming surveys. Short descriptions of each survey series follow:

North American Development Survey – Published twice per year, this comprehensive survey presents the results of in-depth interviews with a broad range of developers on topics including language usage patterns, platform targets and migration patterns, and Internet development. In addition, our clients suggest topics that reflect current industry interests such as Web Services, security, Java development, attitudes and expectations about Open Source solutions, Linux penetration, development tools, and more. The sample surveyed in this series is representative of a general cross-section of developers.

Asia Pacific (APAC) Development Survey – The companion survey to the North American and EMEA studies is published twice per year. This survey consists of the same questionnaire content as the North America and EMEA reports but is conducted using developers in China, Japan, India, East Asia, and Australia.

Europe, the Middle East and Africa (EMEA) Development Survey – The companion survey to the North American and the APAC studies is published twice per year. This survey consists of the same questionnaire content as North America and APAC reports but is conducted using developers in Europe, the Middle East, and Africa.

Emerging Markets Development Survey – Published twice per year, this is the most comprehensive research survey series focused exclusively on developers and IT managers in the Emerging Markets. The regions surveyed for the report are: China, India, Brazil, Eastern Europe, and Russia. This survey is a companion to the North American, EMEA, and APAC Development Surveys.

Mobile Development Survey – Published twice per year, this is a worldwide study of developers who work on applications, infrastructure and utilities for mobile devices such as cell phones, PDAs, notebooks and other mobile devices, including platform and device targets, technology adoption, security, Web Services, programs, tools and intentions for development. One of Evans Data Corp.’s most popular surveys, this series addresses vital issues of concern to major vendors involved with telecommunications, platforms, tools, and infrastructure for the mobile future.

Open Source Software Development Survey – Published twice per year, this survey series is the first of its kind to study developers for the Open Source and Linux communities, the unique issues facing them, and current and projected acceptance in mainstream programming. Topical content includes language usage, client and server side development, licensing and distribution models, Linux development tools, and Linux and Open Source applications currently being written.

Cloud Development Survey – The Cloud Development Survey Report examines the concerns, intentions and current adoption of developers regarding deploying to and developing for public or private clouds. The report covers the full range of Cloud Computing issues, including: Private Cloud vs. Public Cloud, Private cloud management and data centers, standards and organizations, security, mobile Cloud Services, tool use, licensing, languages for use in the Cloud, and applications that will move first to the Cloud.

Global Developer Population and Demographics Report – Published bi-annually, the primary objectives of this report are to provide baseline and forecast estimates for regional and global software developer populations, and to give insight into adoption of various tools, technologies, and languages. Determining how many developers are in the community provides scope, putting Evans Data analysis and findings from other surveys into perspective.

Tactical Survey Reports

Also popular are the four reports in the Tactical Survey Reports series. These studies are done once per year and explore current trends, adoption rates and attitudes toward a variety of new technologies impacting software development. The purchase of one of these studies includes the survey report in PDF format as well as the accompanying raw data, permission to publish the information anywhere within the client’s company, and one year's service wherein the company can request additional cross-tabulations or analysis from Evans Data Corp. Clients are also asked for their input regarding the issues they wish to see explored in the upcoming surveys. Short descriptions of each survey follow:

Developer Marketing Patterns Survey – Published annually, this tactical survey contains actionable information on what types of marketing works and what media are most effective in marketing to developers. The topics of online marketing, trade shows, conferences, ads, etc. are all explored with developers. This series provides information that is highly valuable for making decisions about future product direction, as well as for product positioning, messaging, and marketing.

Developer Relations Programs Survey – Published annually, this tactical survey provides information on how to recruit developers to your program and keep them. It includes information on training, certification, recruitment vehicles, and more. This series provides information that is highly valuable for making decisions about future program direction, as well as program features, pricing, and other important program aspects.

Custom Surveys

Evans Data Corporation provides complete custom survey services specializing in software development and IT issues. Quantitative, customized survey services conducted via email and the Internet are available at reasonable rates and with quick turnaround times. Contracting with Evans Data Corporation for your custom developer research is much easier and much more valuable than dealing with firms who do not understand developers or their language. Please contact your sales representative for a free proposal.

Targeted Analytics

The Targeted Analytics team at Evans Data Corp. offers clients a secondary research service, providing extensive additional data analysis that is not included in the multi-client survey reports. Please contact your sales representative for further information about this service and to discuss your needs.

Access the Archives

To be introduced in 2009, this service allows access to past research in various subject areas and is sold on a per seat basis. Ask your Sales representative about this new service.

About the Analyst

Michael Holmlund has over 15 years experience in Marketing and Technology Management within the Semiconductor industry. His work at Fortune 1000 companies like Fairchild Semiconductor and Arrow Electronics has given him multidisciplinary experiences working with mixed signal architectures, embedded design, and the creation of comprehensive developer ecosystems. Michael has experience implementing complex vertical market strategies within the medical, mobile communications, and automotive markets. Michael has a BA from the University of California Santa Barbara, and has been published extensively in electronics media around the world.
EXECUTIVE SUMMARY

OVERVIEW

Objectives of the Survey
Survey Methodology
  Research Design
  The Sample – Mobile Software Developers
The EDC Panel
Other Evans Data Corp. Services
  Multi-Client Survey Series
  Custom Surveys
  Targeted Analytics
  Access the Archives
About the Analyst

DEMOGRAPHICS

Developer Segment
  Developer Segment by Region
  Developer Segment by Mobile Devices Developed
  Developer Segment by Mobile Devices Developed
  Trend: Developer Segment
Company Size
  Company Size by Developer Segment
Job Description
  Job Description by Region
Industry
  Industry by Region
Size of Mobile Development Team
Regions Targeted for Mobile Development
  Preferred Regions for Mobile Development by Region

CONSIDERATIONS FOR MOBILE DEVELOPMENT

Deciding Mobile Platform Selection
Commercial Developers’ Expectations for Revenue in the Coming Year
  Expectations for Revenue by Region
Expected Market Growth
  Expected Market Growth by Region
Type of Support Needed to Accelerate Time to Market
  Type of Support by Region
Primary Consideration When Developing Mobile Applications
  Primary Consideration When Developing Mobile Applications by Region
Top Platform Considerations
  Primary Platform Consideration by Region
Platform Considerations for Commercial Developers
  Primary Platform Considerations for Commercial Developers by Region
Platform Considerations for Enterprise Developers
  Platform Considerations for enterprise developers by region

APP STORES AND THE BUSINESS OF MOBILE DEVELOPMENT

Application Stores
  Application Stores by Region
Application Store Market
Preferred Business Model for Mobile Applications
  Preferred Business Model for Mobile Applications by Region
Most Used Revenue Model for Mobile Applications
  Most Used Revenue Model for Mobile Applications by Region
Average Number of Applications Sold per Month
  Average Number of Application Sold by Region
Average Selling Price for Applications
  Average Selling Price for Applications by Region
Area of Most Need for Bringing Applications to Market
  Area of Most Need by Region
Development of Apps Using Online Payment Systems
Most Used Payment System
  Most Used Payment System by Region

PLATFORMS

Desktop Development (or Host) Operating System in Use
  Desktop Development (or Host) Operating System in Use by Region
Desktop Development (or Host) Operating System Next Year
  Desktop Development (or Host) Operating System Next Year by Region
Mobile Devices Being Targeted for Development
  Mobile Devices Being Targeted for Development by Region
Primary Considerations When Choosing Target Platforms
Primary Platform for Mobile Applications Today
  Primary Platform for Mobile Applications by Region
Mobile Applications
Timeframe for Targeting Mobile Platforms
Processors Used with Mobile Devices
Top Mobile Device Brands
  Top Mobile Device Brands by Region
Plans for Developing Apps for NetBooks
  NetBook Plans by Region

PORTING BETWEEN PLATFORMS

Plans for Porting Existing Applications
  Plans for Porting Existing Applications by Region
Plans for Using Mono Touch
Time Spent Porting Between Platforms
Greatest Difficulty when Porting Applications Between Platforms
Use of Cross-Compilation Tools
  Use of Cross-Compilation Tools by Region

MOBILE DEVELOPMENT AND THE CLOUD

Plans for Developing Mobile Apps as SaaS or for Cloud
  Plans for SaaS Development by Region
Off-line Database Needs
  Off-line Database Needs by Region

TYPES OF APPLICATIONS BEING DEVELOPED

General Types of Applications
  General Types of Applications by Region
  Trend: General Types of Applications
Types of Applications Being Developed
Types of Mobile Applications Being Developed in the Next 12 Months
  Types of Mobile Applications Being Developed by Types of Devices Being Developed
Application Compatibility
How Many Will Connect Apps to Enterprise Data
Importance of Enterprise Applications for Mobile
  Importance of Enterprise Applications by Region - Enterprise Instant Messaging
  Importance of Enterprise Applications by Region - Microblogging Applications
  Importance of Enterprise Applications by Region - Blogging Applications
  Importance of Enterprise Applications by Region - Social Location (e.g., friend finder)
  Importance of Enterprise Applications by Region - Logistical (e.g., asset/people tracking)
  Importance of Enterprise Applications by Region - Social Networking Clients
  Importance of Enterprise Applications by Region - Collaboration Tools
Challenges for Developing Social Software
Most Likely Security Approaches
  Most Likely Security Approaches by Region
Mobile Developers Developing Open Source Apps
  Mobile Developers Developing Open Source Apps by Region

ADOPTION OF CONTENT FORMATS AND TECHNOLOGIES

Technology Adoption: Markup Languages and Content Formats
  Technology Adoption: Ajax by Region
  Technology Adoption: Flash/Flash lite (SWF) by Region
  Technology Adoption: Java FX Mobile by Region
  Technology Adoption: Silverlight by Region
  Technology Adoption: WML by Region
  Technology Adoption: XHTML by Region
  Technology Adoption: XHTML Mobile Profile by Region
  Technology Adoption: HTML5 by Region
  Technology Adoption: REST by Region
  Technology Adoption: SOAP / XML-RPC by Region
  Technology Adoption: Google Voice by Region
  Technology Adoption: Collaboration Tools by Region
  Technology Adoption: Mobile Instant Messaging by Region
  Technology Adoption: Enterprise application integration by Region

MOBILE DEVELOPMENT ENVIRONMENT AND TOOLS

Biggest Difficulty in Developing Mobile Applications
  Biggest Difficulty by Region
Average Length of a Mobile Development Project
  Average Length by Region
Most Used IDEs in Mobile Development
  Most Used IDE by Region
Mobile-Specific SDKs or Tools Used in Mobile Development
Mobile Carriers Developers are Working with Most
Best Carrier for Mobile Application Distribution
Best Carrier for Supported Technologies
Best Carrier for Open Networks

LOCATION AND MAP-BASED DEVELOPMENT

Use of Map-Based Information
  Use of Location-Based Information By Region
Targeted Use for Map-Based Development
Types of Map-Based Applications Being Developed
Number of Map-Based Titles Being Developed
Estimated Number of Users
  Number of Users by Region
Expected Number of Monthly Transactions
  Number of Transactions by Region
Platforms Targeted for Map-Based Program Deployment
  Platforms Targeted by Region
Domains Targeted for Map-Based Program Deployment
  Domains Targeted for Map-Based Program Deployment by Region
Primary Mapping APIs Being Used
  Mapping APIs by Region
Primary Source of Map Data Used
  Primary Source of Map Data Used by Region
Primary Provider of Map Data Used
  Primary Provider of Map Data Used by Region
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Cloud Development Survey Volume II, 2010 US$ 10,500.00 Jan, 2011 · 140 pages

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