Developer Relations Programs Annual Report, 2010

Date: May 22, 2010
Pages: 113
Price:
US$ 7,500.00
Publisher: Evans Data Corporation
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Online Subscription
ID: DB5A186738CEN
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Developer Relations Programs Annual Report, 2010
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Overview

Objectives of the Survey

The primary objective of the survey series is to clearly represent the attitudes, awareness, perceptions and concerns of software developers in regard to developer programs. This is a tactical program survey and does not explore technology issues. Clients should ask their account rep for information on our strategic series’ for information on developers and technology. The target audience for this survey series is developer relations professionals.

The larger goal of this survey series is to provide a resource for software vendors to help them create products that will be useful, desirable, and readily accepted in the software development marketplace. This series provides information that is highly valuable for decisions on future product direction, as well as for product positioning, messaging, and marketing.

We wish to make this survey series as valuable as possible to our clients, and thus we solicit input on content from subscribers before each volume is published. This input is accommodated through the content of the survey and so we provide answers to questions and insight on issues that our clients find of interest. Publication rights to any of the results are not granted to any subscribers outside of their own companies, though all subscribers have global licenses within their organizations.

Survey Methodology

This survey series is completed entirely online. Developers from the EDC International Panel of Developers were sent invitations to participate and complete the survey online. Incentives for completing the survey are 1) the ability to influence tool makers, 2) entry into a contest to win $500, and 3) receive points which can be used to redeem prizes.

Research Design

The survey research method is the basic research design. The questionnaire for this survey is constructed for developers working in large companies. An e-mail invitation was sent out to software developers inviting them to come to the survey site, fill out the survey online, and register for the drawing. Verbatim of any appreciable length was not used in this volume. Answers were compiled in SPSS.

The Sample – Software Developers

This survey consists of over 350 in-depth interviews conducted with developers on a worldwide basis.

The EDC Panel

When conducting demand-side primary research, it is important to recruit participants from sources that are as unbiased as possible. Since 1999, Evans Data Corp. has been recruiting developers to participate in surveys, and maintaining a neutral panel has remained foremost in our efforts. Though we have used more than 100 different individual sources for recruiting, the following principles are strictly adhered to and consistently applied:
  • No vendor lists have ever been used in Evans Data Corp. subscription surveys nor added to the panel
  • No platform-specific lists have ever been used in any Evans Data Corp. general subscription surveys nor added to the general panel
  • No language-specific lists have ever been used in any Evans Data Corp. subscriptions surveys nor added to the panel
By following these principles, Evans Data Corp. provides the most diverse and unbiased sample available anywhere. With thousands of developers deliberately chosen for their neutrality from a widevariety of lists, our data truly provides in-depth examinations of representative samples of the developer population.

The EDC panel of developers includes approximately 75,000 professional developers in more than 85 countries. The EDC panel represents the finest example of an unbiased and representative sample of developers available today. As the panel continues to grow, the existing principles of neutral recruitment will continue to apply, assuring clients of the most representative sample possible.

Multiple Response Cross-Tabulations

Multiple response cross-tabulations are created by segmenting two different questions together. This type of cross tabulation is unique because one of the questions allowed the respondent to select multiple responses. The data should be interpreted similarly to the standard cross-tabulations throughout this report, with the exception of the “Total” column.

The “Total” column represents a unique data set for multiple response cross-tabulations. The top figure in each cell represents the average amount of times the multiple-choice category was selected by all multiple response answers. The bottom figure in each cell represents what percentage of developers selected that row’s criteria.

Relative Rankings

In order to facilitate better at-a-glance comprehension of complex data sets, Evans Data Corp provides relative ranking tables next to summary sheets. These rankings have a weighted numerical weighting for the various categories. For example, in a question where the possible answers are w, x, y and z, w is multiplied by 3, x by 2, y by 1 and z by -2. The sum of these comprises the relative ranking for the category in question. The results are then sorted, from highest ranking to lowest, to give a closer comparison.

Other Evans Data Corp. Services

Evans Data Corp. provides market research for the development community. Our goal is to represent the views, attitudes, desires and opinions of the community of developers to those companies who create tools, operating environments and other systems that developers use. We strive to help our clients be as successful as possible and to make the right choices regarding strategic direction and tactical product marketing. Evans Data Corp. offers three primary services: multi-client surveys, custom surveys and targeted analytics. A brief description of each is provided below.

Multi-Client Survey Series

Strategic Series

Our most popular products are the eight reports in the Strategic Subscription Survey Series. These studies are done twice per year and explore current trends, adoption rates and attitudes toward a variety of new technologies impacting software development. A subscription to one of these studies includes both survey reports for the year in PDF format as well as the accompanying raw data, permission to publish the information anywhere within the client’s company, and one year's service wherein the company can request additional cross-tabulations or analysis from Evans Data Corp. Clients are also asked for their input regarding the issues they wish to see explored in the upcoming surveys. Short descriptions of each survey series follow:

North American Development Survey – Published twice per year, this comprehensive survey presents the results of in-depth interviews with a broad range of developers on topics including language usage patterns, platform targets and migration patterns, and Internet development. In addition, our clients suggest topics that reflect current industry interests such as Web Services, security, Java development, attitudes and expectations about Open Source solutions, Linux penetration, development tools, and more. The sample surveyed in this series is representative of a general cross-section of developers.

Asia Pacific (APAC) Development Survey – The companion survey to the North American and EMEA studies is published twice per year. This survey consists of the same questionnaire content as the North America and EMEA reports but is conducted using developers in China, Japan, India, East Asia, and Australia.

Europe, the Middle East and Africa (EMEA) Development Survey – The companion survey to the North American and the APAC studies is published twice per year. This survey consists of the same questionnaire content as North America and APAC reports but is conducted using developers in Europe, the Middle East, and Africa.

Emerging Markets Development Survey – Published twice per year, this is the most comprehensive research survey series focused exclusively on developers and IT managers in the Emerging Markets. The regions surveyed for the report are: China, India, Brazil, Eastern Europe, and Russia. This survey is a companion to the North American, EMEA, and APAC Development Surveys.

Wireless Development Survey – Published twice per year, this is a worldwide study of developers who work on applications, infrastructure and utilities for wireless devices such as cell phones, PDAs, notebooks and other mobile devices, including platform and device targets, technology adoption, security, Web Services, programs, tools and intentions for development. One of Evans Data Corp.’s most popular surveys, this series addresses vital issues of concern to major vendors involved with telecommunications, platforms, tools, and infrastructure for the wireless future.

Open Source Software Survey – Published twice per year, this survey series is the first of its kind to study developers for the Open Source and Linux communities, the unique issues facing them, and current and projected acceptance in mainstream programming. Topical content includes how open source developers make money, language usage, client and server side development, licensing and distribution models, Open Source development tools, and Linux and Open Source applications currently being written.

Cloud Development Survey – The Cloud Development Survey Report examines the concerns, intentions and current adoption of developers regarding deploying to and developing for public or private clouds. The report covers the full range of Cloud Computing issues, including: Private Cloud vs. Public Cloud, Private cloud management and data centers, standards and organizations, security, wireless Cloud Services, tool use, licensing, languages for use in the Cloud, and applications that will move first to the Cloud.

Global Developer Population and Demographics Report – Published bi-annually, the primary objectives of this report are to provide baseline and forecast estimates for regional and global software developer populations, and to give insight into adoption of various tools, technologies, and languages. Determining how many developers are in the community provides scope, putting Evans Data analysis and findings from other surveys into perspective.

Tactical Survey Reports

Also popular are the four reports in the Tactical Survey Reports series. These studies are done once per year and explore current trends, adoption rates and attitudes toward a variety of new technologies impacting software development. The purchase of one of these studies includes the survey report in PDF format as well as the accompanying raw data, permission to publish the information anywhere within the client’s company, and one year's service wherein the company can request additional cross-tabulations or analysis from Evans Data Corp. Clients are also asked for their input regarding the issues they wish to see explored in the upcoming surveys. Short descriptions of each survey follow:

Developer Marketing Patterns Survey – Published annually, this tactical survey contains actionable information on what types of marketing works and what media are most effective in marketing to developers. The topics of online marketing, trade shows, conferences, ads, etc. are all explored with developers. This series provides information that is highly valuable for making decisions about future product direction, as well as for product positioning, messaging, and marketing.

Developer Relations Programs Survey – Published annually, this tactical survey provides information on how to recruit developers to your program and keep them. It includes information on training, certification, recruitment vehicles, and more. This series provides information that is highly valuable for making decisions about future program direction, as well as program features, pricing, and other important program aspects.

Custom Surveys

Evans Data Corporation provides complete custom survey services specializing in software development and IT issues. Quantitative, customized survey services conducted via email and the Internet are available at reasonable rates and with quick turnaround times. Contracting with Evans Data Corporation for your custom developer research is much easier and much more valuable than dealing with firms who do not understand developers or their language. Please contact your sales representative for a free proposal.

Targeted Analytics

The Targeted Analytics team at Evans Data Corp. offers clients a secondary research service, providing extensive additional data analysis that is not included in the multi-client survey reports. Please contact your sales representative for further information about this service and to discuss your needs.

About the Analyst

Alison Lee, Editor and Project Manager, joined Evans Data Corp. in 2009 after graduating cum laude from the University of California, Santa Cruz. She holds a bachelor’s degree in history with a concentration in the Americas and Africa. Alison has authored the Emerging Markets Development Survey v. II 2009 as well as the User’s Choice: Source Control Management report for Evans Data.
EXECUTIVE SUMMARY

OVERVIEW

Objectives of the Survey
  Survey Methodology
  Research Design
  The Sample – Software Developers
The EDC Panel
  Multiple Response Cross-Tabulations
  Relative Rankings
Other Evans Data Corp. Services
  Multi-Client Survey Series
  Custom Surveys
  Targeted Analytics
About the Analyst

DEMOGRAPHICS

Job Description
Company Size
Developer Segment
Industry

DISTRIBUTION CHANNELS AND APP STORES

Preferred Distribution Channel
Importance of App Stores for Developer Relations Programs
App Stores Used for Distribution
Importance of App Store Features
Revenue share
Consumers
Validation and certification
Promotion
Provides basic support for consumers
User ratings for applications
Tools for using / customizing applications
Preferred App Store Revenue Model
Frequency of App Store Revenue Share

DEVELOPER RELATIONS PROGRAM MEMBERSHIP

Program Membership
Top Vendor Programs
Primary Source of Information About New Developer Programs
Primary Reason to Join a Developer Program
  Primary Reasons by Developer Segment
Primary Reason for Not Joining a Developer Program
Stage in Development Process to Engage with a Developer Program
Measuring Success of a Developer Program Membership
  Measuring Success by Program Membership

CREATING AN ONLINE DEVELOPER COMMUNITY

Level of Participation in Community Resources
  Level of Participation in Wikis by Program Membership
  Level of Participation in Forums by Program Membership
  Level of Participation in Blogs by Program Membership
  Level of Participation in Social Networks by Program Membership
  Level of Participation in Microblogs by Program Membership
Program with the Best Developer Website
Frequency of Visiting Primary Program Website
Developer Program Portal Credibility
  Developer Program Portal Credibility by Frequency of Visiting
Credibility of Blogs as Information Sources
Motivation for Sharing Knowledge on Developer Community Websites
Importance of Incentives for Top Contributors
Best Incentives for Contributors
  Best Incentives by Developer Segment
  Best Incentives by Importance of Incentives
Preferred Method of Communicating with Others
  Preferred Method by Motivation for Sharing Knowledge
Top Ways to Receive Updates
Vendor Marketing in Online Communities
Use of Mobile Device to Communicate with Online Community
  Use of Mobile Devices by Top Ways to Receive Updates

ELEMENTS OF SOCIAL NETWORKING IN DEVELOPER COMMUNITIES

Social Network Activity
Frequency of Participation in Social Networks
Motivation for Joining a Social Network
  Motivation for Joining a Social Network by Develop Program Membership
  Motivation for Joining by Social Network Activity
Top Features of a Social Network
Usefulness of Activity Based Content Recommendations on a Social Network
Program with the Highest Level of Community Engagement
Importance of Various Elements in Someone Else’s Profile

DEVELOPER PROGRAM PRICING AND APPROVALS

Cost of Developer Program Memberships
  Cost of Developer Program Membership by Developer Segment
Who Pays for Developer Program Membership
Approval Chain for Program Membership
  Approval Chain for Program Membership by Developer Segment
Willingness to Pay for Program Elements

TECHNICAL SUPPORT IN DEVELOPER RELATIONS PROGRAMS

Which Company Provides the Best Tech Support?
Frequency of Tech Support Use
Preferred Medium for Receiving Technical Support
  Preferred Medium by Frequency of Tech Support Use
Preference of Support on Hourly Basis
Satisfaction with Normal Hours of Support
Expectations of Free Online Support Forums
  Expectations by Developer Segment
Expectations that Engineers Answer Forum Questions
  Engineers that Engineers Answer Forum Questions by Developer Segment
Best Incentive to Participate in Beta Testing

DEVELOPER TRAINING AND CERTIFICATION

Elements of a Great Technical Training Session
Formal Training Attendance
Preferred Format for Training
  Preferred Format by Formal Training Attendance
Greatest Obstacle to Building Skills Online and Offline
Developer Certification
  Certification by Preferred Format for Training
Attendance at Free Certification Seminars at Trade Shows

RATING ASPECTS OF A SUCCESSFUL DEVELOPER PROGRAM

Company with the Best Developer Relations Program
Most Frequent Activities Conducted Through a Developer Program
Developers Rate Importance of Program Elements: Communication Factors
Developers Rate Importance of Program Elements: Support Factors
Developers Rate Importance of Program Elements: Training Factors
Developers Rate Importance of Program Elements: Tools
Developers Rate Importance of Program Elements: Community Resources
Developers Rate Importance of Program Elements – SDKs
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