Developer Marketing Patterns Annual Report 2010

Date: May 22, 2010
Pages: 195
Price:
US$ 7,500.00
Publisher: Evans Data Corporation
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Online Subscription
ID: D6808409802EN
Leaflet:

Download PDF Leaflet

Developer Marketing Patterns Annual Report 2010
Evans Data offers per seat online access subscription pricing. Pricing is per user/seat and provides login access to a report service online. PDF viewing is also available with the limitation of licensing on one computer only and no copy or print capability. Search features are included.

One year Subscription - Per Seat Per Service
  • First user: US$ 5,000.00
  • 2 to 3 users: US$ 4,000.00
  • 3 plus users: US$ 3,000.00
Overview

Objectives of the Survey

The primary objective of the survey series is to clearly represent the attitudes, awareness, perceptions and concerns of software developers in regard to marketing practices. This is a tactical marketing survey and does not explore technology issues. Clients should ask their account rep for information on our strategic series’ for information on developers and technology. The target audience for this survey series is marketing professionals.

The larger goal of this survey series is to provide a resource for software vendors to help them create products that will be useful, desirable, and readily accepted in the software development marketplace. This series provides information that is highly valuable for decisions on future product direction, as well as for product positioning, messaging, and marketing.

We wish to make this survey series as valuable as possible to our clients, and thus we solicit input on content from subscribers before each volume is published. This input is accommodated through the content of the survey and so we provide answers to questions and insight on issues that our clients find of interest. Publication rights to any of the results are not granted to any subscribers outside of their own companies, though all subscribers have global licenses within their organizations.

Survey Methodology

This survey series is completed entirely online. Developers from the EDC International Panel of Developers were sent invitations to participate and complete the survey online. Incentives for completing the survey are 1) the ability to influence tool makers, and 2) entry into a contest to win $500.

Research Design

The survey research method is the basic research design. The questionnaire for this survey is constructed for developers working in large companies. An e-mail invitation was sent out to software developers inviting them to come to the survey site, fill out the survey online, and register for the drawing. Verbatim of any appreciable length was not used in this volume. Answers were compiled in SPSS.

The Sample – Software Developers

This survey consists of 400 in-depth interviews conducted with developers, conducted in English.

The EDC Panel

When conducting demand-side primary research, it is important to recruit participants from sources that are as unbiased as possible. Since 1999, Evans Data Corp. has been recruiting developers to participate in surveys, and maintaining a neutral panel has remained foremost in our efforts. Though we have used more than 100 different individual sources for recruiting, the following principles are strictly adhered to and consistently applied:
  • No vendor lists have ever been used in Evans Data Corp. subscription surveys nor added to the panel
  • No platform-specific lists have ever been used in any Evans Data Corp. general subscription surveys nor added to the general panel
  • No language-specific lists have ever been used in any Evans Data Corp. subscriptions surveys nor added to the panel
By following these principles, Evans Data Corp. provides the most diverse and unbiased sample available anywhere. With thousands of developers deliberately chosen for their neutrality from a wide variety of lists, our data truly provides in-depth examinations of representative samples of the developer population.

The EDC panel of developers includes approximately 75,000 professional developers in more than 85 countries. The EDC panel represents the finest example of an unbiased and representative sample of developers available today. As the panel continues to grow, the existing principles of neutral recruitment will continue to apply, assuring clients of the most representative sample possible.

Multiple Response Cross-Tabulations

Multiple response cross-tabulations are created by segmenting two different questions together. This type of cross-tabulation is unique because one of the questions allowed the respondent to select multiple responses. The data should be interpreted similarly to the standard cross-tabulations throughout this report, with the exception of the “Total” column.

The “Total” column represents a unique data set for multiple response cross-tabulations. The top figure in each cell represents the average amount of times the multiple-choice category was selected by all multiple response answers. The bottom figure in each cell represents what percentage of developers selected that row’s criteria.

Relative Rankings

In order to facilitate better at-a-glance comprehension of complex data sets, Evans Data Corp provides relative ranking tables next to summary sheets. These rankings have a weighted numerical weighting for the various categories. For example, in a question where the possible answers are w, x, y and z, w is multiplied by 3, x by 2, y by 1 and z by -2. The sum of these comprises the relative ranking for the category in question. The results are then sorted, from highest ranking to lowest, to give a closer comparison.

Other Evans Data Corp. Services

Evans Data Corp. provides market research for the development community. Our goal is to represent the views, attitudes, desires and opinions of the community of developers to those companies who create tools, operating environments and other systems that developers use. We strive to help our clients be as successful as possible and to make the right choices regarding strategic direction and tactical product marketing. Evans Data Corp. offers three primary services: multi-client surveys, custom surveys and targeted analytics. A brief description of each is provided below.

Multi-client Survey SEries

Strategic Series

Our most popular products are the eight reports in the Strategic Subscription Survey Series. These studies are done twice per year and explore current trends, adoption rates and attitudes toward a variety of new technologies impacting software development. A subscription to one of these studies includes both survey reports for the year in PDF format as well as the accompanying raw data, permission to publish the information anywhere within the client’s company, and one year's service wherein the company can request additional cross-tabulations or analysis from Evans Data Corp. Clients are also asked for their input regarding the issues they wish to see explored in the upcoming surveys. Short descriptions of each survey series follow:

North American Development Survey – Published twice per year, this comprehensive survey presents the results of in-depth interviews with a broad range of developers on topics including language usage patterns, platform targets and migration patterns, and Internet development. In addition, our clients suggest topics that reflect current industry interests such as Web Services, security, Java development, attitudes and expectations about Open Source solutions, Linux penetration, development tools, and more. The sample surveyed in this series is representative of a general cross-section of developers.

Asia Pacific (APAC) Development Survey – The companion survey to the North American and EMEA studies is published twice per year. This survey consists of the same questionnaire content as the North America and EMEA reports but is conducted using developers in China, Japan, India, East Asia, and Australia.

Europe, the Middle East and Africa (EMEA) Development Survey – The companion survey to the North American and the APAC studies is published twice per year. This survey consists of the same questionnaire content as North America and APAC reports but is conducted using developers in Europe, the Middle East, and Africa.

Emerging Markets Development Survey – Published twice per year, this is the most comprehensive research survey series focused exclusively on developers and IT managers in the Emerging Markets. The regions surveyed for the report are: China, India, Brazil, Eastern Europe, and Russia. This survey is a companion to the North American, EMEA, and APAC Development Surveys.

Wireless Development Survey – Published twice per year, this is a worldwide study of developers who work on applications, infrastructure and utilities for wireless devices such as cell phones, PDAs, notebooks and other mobile devices, including platform and device targets, technology adoption, security, Web Services, programs, tools and intentions for development. One of Evans Data Corp.’s most popular surveys, this series addresses vital issues of concern to major vendors involved with telecommunications, platforms, tools, and infrastructure for the wireless future.

Open Source Software Survey – Published twice per year, this survey series is the first of its kind to study developers for the Open Source and Linux communities, the unique issues facing them, and current and projected acceptance in mainstream programming. Topical content includes how open source developers make money, language usage, client and server side development, licensing and distribution models, Open Source development tools, and Linux and Open Source applications currently being written.

SOA and Web Services Development Survey – Published twice per year, this series examines the usage and future expectations of developers working with and/or creating Service Oriented Architecture (SOA) and Web Services applications. Key areas explored are timing for SOA applications, technologies to be used, platforms, and various industries/verticals being targeted.

Global Developer Population and Demographics Report – Published bi-annually, the primary objectives of this report are to provide baseline and forecast estimates for regional and global software developer populations, and to give insight into adoption of various tools, technologies, and languages. Determining how many developers are in the community provides scope, putting Evans Data analysis and findings from other surveys into perspective.

Tactical Survey Reports

Also popular are the four reports in the Tactical Survey Reports series. These studies are done once per year and explore current trends, adoption rates and attitudes toward a variety of new technologies impacting software development. The purchase of one of these studies includes the survey report in PDF format as well as the accompanying raw data, permission to publish the information anywhere within the client’s company, and one year's service wherein the company can request additional cross-tabulations or analysis from Evans Data Corp. Clients are also asked for their input regarding the issues they wish to see explored in the upcoming surveys. Short descriptions of each survey follow:

Developer Marketing – China Survey – Published annually, this report focuses on China, which is a large and fast growing software development market. The developers in China have different demographics and attitudes, and are open to different marketing tactics than their North American counterparts. This survey is a China-centric companion to Evans Data Corp.’s Developer Marketing Patterns Survey.

Developer Relations Programs Survey – Published annually, this tactical survey provides information on how to recruit developers to your program and keep them. It includes information on training, certification, recruitment vehicles, and more. This series provides information that is highly valuable for making decisions about future program direction, as well as program features, pricing, and other important program aspects.

Custom Surveys

Evans Data Corporation provides complete custom survey services specializing in software development and IT issues. Quantitative, customized survey services conducted via email and the Internet are available at reasonable rates and with quick turnaround times. Contracting with Evans Data Corporation for your custom developer research is much easier and much more valuable than dealing with firms who do not understand developers or their language. Please contact your sales representative for a free proposal.

Targeted Analytics

The Targeted Analytics team at Evans Data Corp. offers clients a secondary research service, providing extensive additional data analysis that is not included in the multi-client survey reports. Please contact your sales representative for further information about this service and to discuss your needs.

About the Analyst

Sheila Baker has over 25 years experience bringing technology products to market. Her broad background includes corporate, field and product marketing, operations, sales, and engineering positions. Starting her career as a software engineer, she gained valuable first hand knowledge of development challenges and understands the mindset of developers. Eventually, Sheila decided to explore life outside of engineering leveraging her technical expertise into marketing and selling to developers and IT professionals.
EXECUTIVE SUMMARY

OVERVIEW

Objectives of the Survey
  Survey Methodology
  Research Design
  The Sample – Software Developers
The EDC Panel
  Multiple Response Cross-Tabulations
  Relative Rankings
Other Evans Data Corp. Services
  Multi-Client Survey Series
  Custom Surveys
  Targeted Analytics
About the Analyst

DEVELOPER DEMOGRAPHICS

Job Title / Function
  Job Title / Function by Company size
Gender
Gender (Trend)
Marital Status
Industry
Host Operating System
Income
  Income by Developer Segment
Experience
Education
User Group Meetings

DEVELOPER PSYCHOGRAPHICS

Career Motivation
  Career Motivation by Income
  Career Motivation by Developer Segment
Technical Skills Acquisition
  Technical Skills Acquisition by Age
Change in Number of Developers in Company
  Change in Number of Developers at Company by Company Size
  Change in Number of Developers at Company by Developer Segment

CREATING AN ONLINE COMMUNITY

Most Visited Online Communities
  Most Visited Communities for Wireless Developers
  Most Visited Communities by Purchasing Authority
  Most Visited Communities by Motivator to Join a Community
  Most Visited Communities by Job Title
Frequency of Visiting an Online Community
  Frequency of Visiting by Most Visited Communities
  Frequency of Visiting by Most Used Interactive Vehicles
  Frequency of Visiting by Purchasing Authority
Best Motivator to Join an Online Community
Most Used Interactive Communication Vehicles
  Most Used Vehicles by Most Visited Communities
  Most Used Vehicles by Purchasing Authority
Use of Referral Sites to Learn about Software
Use of Social Bookmarking Sites to Learn about Software

WEBSITES AND ONLINE MARKETING

Most Popular Destination Websites
  Most Popular Destination Websites for Wireless Developers
  Most Popular Destination Websites by Purchasing Authority
  Most Popular Destination Websites by Developer Segment
Reasons for Looking at a Developer Destination Website
  Reasons by Purchasing Authority
Most Important Things Vendors Can Put on Their Web Sites
Maximum Amount Developers Would Pay for Online Access
Importance of Online Product Reviews in Purchase Decisions
  Importance of Online Product Reviews by Purchasing Authority
Types of Information Developers are Willing to Provide Online
RSS Feeds
Frequency of Clicking Ads in RSS Feeds
Frequency of Reacting to Various Types of Web Ads

ONLINE MEDIA RATINGS

Overall Credibility
Quality of Technical Articles
Usefulness of Technical Articles
Availabilities of Downloads
Online Registration Process
Completeness of Site
Forums
Blogs
News Content
Unbiased Product Coverage

DEVELOPER OUTREACH

Marketing Methods Most Liked by Developers
  Marketing Methods Most Liked by Developers (Trend)
  Most Liked Marketing Method for Wireless Developers
Marketing Methods Least Liked by Developers
  Marketing Methods Least Liked by Developers (Trend)
  Most Disliked Marketing Method by Developer Segment
Most Effective Method to Reach a Developer
  Most Effective Method to Reach Wireless Developers
  Most Effective Method by Developer Segment
  Most Effective Method by Company Size
Most Effective Types of Ads
Use of Blocking Software

PRIMARY INFLUENCES

Most Credible Source on Emerging Technologies
  Most Credible Source on Emerging Technologies (Trend)
  Most Credible Source on Emerging Technologies for Wireless Developers
Most Likely Technology Information Sources
Most Frequent Source for Downloading White Papers
Importance of Various Factors on Purchase Decisions
Importance of Online Advertisements
Importance of Favorable Opinions from Industry Analysts
Importance of User Ratings on Websites
Importance of Online product reviews / software technology Websites
Importance of Webinars

EMAIL NEWSLETTERS

Number of Newsletter Subscriptions
  Number of Newsletter Subscriptions by Target OS
Frequency of Clicking on Links in Email Newsletter
  Frequency of Clicking on Links by Company Size
  Frequency of Clicking on Links by Purchasing Authority
Likelihood of Clicking on Links in Email Newsletter by Subject
Likelihood of Developer Action as a Result of an Email Newsletter
Desired Frequency of Email Newsletters
Best Day of the Week to Send Marketing Emails

BLOGS AND SOCIAL NETWORKING

Most Frequently Read Development-Related Blogs
Importance of Blogs in Purchase Decisions
  Importance of Blogs in Purchase Decisions by Age
  Importance of Blogs in Purchase Decisions by Purchasing Authority
  Importance of Blogs in Purchase Decisions by Developer Segment
Developer Opinions about Product Announcements or Offers in Blogs
Number of New Blogs Read Last Month
Sources Used to Find New Blogs
Most Frequently Visited Social Networking Site
Specific Social Networking Groups
Most Important Aspects of Social Networking Sites
Use of Twitter
Twitter Usage
Frequency of Sending Tweets
Frequency of Clicking on Links Found in Tweets
Frequency of Promoting Blogs on Twitter
Frequency of Promoting Businesses on Twitter
Frequency of Getting Product Information on Twitter

WEBINARS

Number of Webcasts / Webinars Viewed in the Past Year
Desired Length of Webcasts / Webinars
Reasons for Attending Webinars
  Reasons for Attending by Number of Webcasts Viewed
Percent of Webinars that Produce Sales

PURCHASING AUTHORITY AND TOOLS EXPENDITURES

Level of Involvement with Purchasing Development Tools
  Level of Involvement with Purchasing Development Tools by Wireless Developers
Types of Technology Products Developers Purchase / Influence
  Types of Technology Products Developers Purchase / Influence by Target OS
Purchasing Authority Levels
  Purchasing Authority Levels (Trend)
  Purchasing Authority Levels by Developer Segment
  Purchasing Authority Levels by Job Title
Individual Annual Tools Expenditures
  Individual Annual Tools Expenditures (Trend)
  Individual Annual Tools Expenditures by Developer Segment
  Individual Annual Tools Expenditures by Company Size
  Individual Annual Tools Expenditures by Target OS
Annual External Information Technology Spending
Changes in Purchasing Patterns from Last Year
Company Tools Expenditures
  Company Tools Expenditures (Trend)
  Company Tools Expenditures by Target OS
Preferred License Structure
Most Used Channels for Tools Purchases

PRINT PUBLICATIONS

Best Print Magazine
  Best Print Magazine for Wireless Developers
  Best Print Magazine by Developer Segment
  Best Print Magazine by Purchasing Authority
Importance of Print Advertisements in Purchase Decisions
  Importance by Purchasing Authority
How many subscribe to Development Magazines
  Subscribers by Purchasing Authority
Time Spent Reading Development Magazines

EVALUATION SOFTWARE

Best Website for Downloading Evaluation Copies
  Best Download Website by Developer Segment
  Best Download Website by Purchasing Authority
Best Limiting Technique for Evaluation Copies
Suitable Number of Days for Time Bombs
Average Number of Evaluations Downloaded Last Year
Percent of Evaluations Installed and Evaluated
Percent of Evaluations Purchased
Most Discouraging Factor for Downloading an Evaluation
Method of Evaluating Products Once They Have Been Downloaded
Highest Amount to Pay for a tool Before Testing
Technical Information Needed Before Downloading an Evaluation Copy

TRADE SHOWS, SEMINARS, AND CONTESTS

Most Popular Trade Shows
Frequency of Attending Conferences or Seminars
  Frequency of Attending Conferences or Seminars by Developer Segment
  Frequency of Attending Conferences or Seminars for Wireless Developers
Most Useful Aspects of Trade Shows or Conferences
Amount of Time Developers are Willing to Travel to Attend a Conference
Amount of Time Developers are Willing to Travel to Attend a Local Seminar
Amount of Money Companies Will Pay to Send Developers to a Large Conference/Tradeshow
Amount of Money Companies Will Pay to Send Developers to a Local Seminar
Participation in Vendor Challenge Contests
Primary Venues for Vendor Challenge Contests
Preferred Type of Vendor Challenge Prizes
Skip to top


Developer Relations Programs Annual Report, 2010 US$ 7,500.00 May, 2010 · 113 pages
North American Development Survey Volume I, 2010 US$ 10,500.00 May, 2010 · 216 pages
EMEA Development Survey Volume I, 2010 US$ 10,500.00 May, 2010 · 221 pages
APAC Development Survey Volume I, 2010 US$ 10,500.00 May, 2010 · 223 pages

Ask Your Question

Developer Marketing Patterns Annual Report 2010
Company name*:
Contact person*:
Phone/fax*:
Email*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: