The Video Gaming Market Outlook

Date: August 22, 2009
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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The Video Gaming Market Outlook

This report provides an overview of the global video gaming market, covering aspects such as market growth, factors driving this growth and trends in the market. It covers the key developed and emerging markets, and analyses the changing demographic profile of gamers, evolving business models and evolutions in the value chain of the video gaming industry, with a focus on emerging trends. rbtc0125

Scope of this research
  • Quantify the global and regional video gaming markets, including product shipment data and forecasts of mobile and broadband uptake.
  • Analyze market trends to predict key growth areas, and examine the challenges and threats facing the video gaming market and their potential impact.
  • Compare how different players in the space are positioning and developing their offerings in order to differentiate themselves from the competition.
  • Understand how the demographic profile of gamers is changing, and how this affects the gaming market.
  • Understand the major transformations taking place in the business models and value chains of the market and their impact on leading companies.

Research and analysis highlights

Online gaming and mobile gaming are likely to be the key drivers of the growth in the global video gaming market. While console gaming will continue to be the largest segment, its market share is expected to decline. Piracy and IP protection are the key challenges for the video gaming industry at present, and will continue to be in the future.

Key video gaming markets include the US, Canada, Western Europe, China, Japan and South Korea, while India, Brazil, Russia and South East Asia comprise the key emerging markets for video games. The demographic profile of video gamers is changing and there is a strong growth in the number of casual gamers, who are primarily women and older men.

Video gaming business models are evolving and making a shift towards newer revenue streams and distribution methods. Models such as digital distribution and newer gaming fields such as online and mobile gaming are transforming the video gaming value chain and shifting the centers of power.

Key reasons to purchase this research
  • What are the current trends in the global video games industry? Which industry segments offer the greatest growth opportunities in the market?
  • Which regions are more developed markets and which are the emerging areas presenting potential growth opportunities?
  • Who are the key players in the industry? What is the structure of the industry and how is it changing?
  • How is the demographic profile of gamers changing and what is its impact on the industry?
  • What are the key challenges facing the industry? How are they being dealt with? How is the industry expected to evolve and what is the future outlook?

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