CHILDWISE Monitor Report 2011-12 - Advertising

Date: January 23, 2012
Pages: 19
Price:
US$ 300.00
Publisher: CHILDWISE
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: C17E479BDE5EN
Leaflet:

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CHILDWISE Monitor Report 2011-12 - Advertising
The CHILDWISE Monitor is a comprehensive annual report focused on children's and teenagers' media consumption, brand attitudes and key behaviour, now in its eighteenth year.  This year, more than 2700 children aged 5-16 across the United Kingdom were interviewed in depth on a range of topics.

This report focuses on children's perception of advertising.
OVERVIEW AND SUMMARY

INTRODUCTION

Background to the report
Sample
Interview
Report Contents
About the children

CHILDREN AND THE OUTSIDE WORLD

ADVERTISING – SUMMARY

12.1 TV advertising - adverts they like
12.2 TV advertising - adverts they don't like
12.3 Online advertising

APPENDIX

About CHILDWISE
CHILDWISE product purchasing terms and conditions
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