Vietnam Consumer Electronics Report Q2 2015

Date: April 15, 2015
Pages: 74
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: There is some downside risk to our consumer electronics spending outlook in 2015 due to an ongoing tightening of domestic credit conditions in the second half of 2014 due to a build of bad debts by Vietnamese banks. However, we maintain that Vietnam's consumer electronics market has a bright outlook as rising incomes and falling average device prices in key device categories over the medium term catalyse strong growth in spending. We maintain a positive outlook for the duration of our five-year forecast period, with CAGR of 4.8%. The country's vast, underpenetrated rural market offers the greatest growth potential, while Hanoi and Ho Chi Minh City accounted for the majority of sale. Across the country, growth areas include smartphones, particularly low-cost devices from Chinese and local brands, and LED TV sets as Vietnam transitions from analogue to digital broadcasting. Vietnam is also rapidly becoming a key destination in global consumer electronics supply chains, with large investments announced by Samsung Electronics, Nokia and LG Electronics in 2013 and 2014.

Headline Expenditure Projections

Computer Hardware Sales: USD1.41bn in 2014 to USD1.48bn in 2015, +5.5% in US dollar terms. The low penetration of PCs means vendors can still tap the first-time buyer market, with low-cost tablets from Chinese OEMs proving especially popular with consumers, but tightening credit conditions pose downside risk.
BMI Industry View
Industry Forecast
  Table: Consumer Electronics Overview (Vietnam 2013-2019)
Macroeconomic Forecasts
Economic Analysis
  Table: Economic Activity (Vietnam 2010-2019)
Industry Risk Reward Ratings
Industry Risk/Reward Index
  Table: Asia CE Risk/Reward Index - Q215
Market Overview
  Table: PC Sales (Vietnam 2013-2019)
AV Devices
  Table: AV Sales (Vietnam 2013-2019)
Mobile Handsets
  Table: Mobile Communications (Vietnam 2013-2019)
Industry Trends And Developments
Regulatory Development
  Table: Government Authority
Regulatory News
Competitive Landscape
International Companies
  Table: Samsung Electronics
  Table: Intel
  Table: LG Electronics
Local Companies
  Table: Q-Mobile
Demographic Forecast
  Table: Population Headline Indicators (Vietnam 1990-2025)
  Table: Key Population Ratios (Vietnam 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Vietnam 1990-2025)
  Table: Population By Age Group (Vietnam 1990-2025)
  Table: Population By Age Group % (Vietnam 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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Vietnam Consumer Electronics Report Q1 2016 US$ 1,295.00 Jan, 2016 · 65 pages
Vietnam Consumer Electronics Report Q3 2016 US$ 1,295.00 Jul, 2016 · 62 pages
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