Vietnam Consumer Electronics Report Q1 2016

Date: January 27, 2016
Pages: 65
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: VF4923A7A67EN

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Includes 3 FREE quarterly updates

BMI View: We believe the Vietnamese economic and consumer electronics growth story is resilient and we maintain our bullish medium-term outlook in the Q116 update. Broad-based economic growth is expected to have a positive impact on the household income profile of Vietnam over the medium term, which will deepen the devices market, as well as easing price sensitivity in the higher value replacement market. Meanwhile, falling average device prices in key device categories will add to device spending growth momentum. We forecast a CAGR of 9.1% for 2016-2019, with even stronger growth expected in the smartphone, tablet, and LED/LCD TV set markets. However, there is downside to this outlook, with a hard landing in China or a broader emerging market debt crisis following rate rises in the US holding the potential to derail our core scenario.

2016 Headline Expenditure Projections:
  • Computer Hardware Sales: Growth of 4.0% with total market value reaching USD1.5bn.
  • AV Sales: Growth of 8.6% with total market value reaching USD1.2bn.
  • Handset Sales: Growth of 8.4% with total sales exceeding USD3.1bn.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Vietnam 2013-2019)
Consumer Electronics Risk/Reward Index
Industry Risk Reward Index
  Table: Asia CE Risk/Reward Index - Q116
Market Overview
  Table: PC Sales (Vietnam 2013-2019)
AV Devices
  Table: AV Sales (Vietnam 2013-2019)
Mobile Handsets
  Table: Mobile Communications (Vietnam 2013-2019)
Competitive Landscape
International Companies
  Table: Samsung Electronics
  Table: Intel
  Table: LG Electronics
Local Companies
  Table: Q-Mobile
Industry Trends And Developments
Regulatory Development
  Table: Government Authority
Regulatory News
Demographic Forecast
  Table: Population Headline Indicators (Vietnam 1990-2025)
  Table: Key Population Ratios (Vietnam 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Vietnam 1990-2025)
  Table: Population By Age Group (Vietnam 1990-2025)
  Table: Population By Age Group % (Vietnam 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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