Venezuela Consumer Electronics Report Q4 2015

Date: August 26, 2015
Pages: 73
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: We downgraded the consumer electronics market forecast in the Q415 update due to local retailers reporting a greater extent of disruption than we had anticipated. The main shift is a more bearish handset market outlook after reports that there were severe shortages due to operators being unable to import handsets through Telecom Venezuela. The downgrade is however relatively minor in the context of our pre-existing view for Venezuela to be the underperforming consumer electronics market globally due to devaluation and the impact on device affordability for local consumers where local wage inflation trails far behind device price inflation. Meanwhile, the push by the government to implement the 'fair price' law in H114, which restricted vendor margins to 30%, means vendors face continued political as well as economic risk factors. The law adds to a hostile business environment and exacerbates existing challenges for vendors including currency weakness and economic, political and security risks that are weighing on purchasing power and consumer confidence.

Headline Expenditure Projections

Computer Hardware Sales: USD917mn in 2014 to USD300mn in 2015. Sharp contraction forecast in value and volume terms in the PC market in 2015 due to the impact of currency reforms, which raised the cost of imported PCs and components, while additional reports of shortages of devices in retail outlets.
BMI Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
  Table: Consumer Electronics Overview (Venezuela 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Industry Risk Reward Index
  Table: Americas Risk/Rewards Index, Q4 2015
Market Overview
  Table: PC Sales (Venezuela 2013-2019)
AV Devices
  Table: AV Sales (Venezuela 2013-2019)
Mobile Handsets
  Table: Mobile Communications (Venezuela 2013-2019)
Competitive Landscape
International Companies
  Table: Samsung Electronics
Local Companies
  Table: Síragon
  Table: Venezolana De Industria Technologica (VIT)
  Table: Venezolana de Telecomunicaciones (Vtelca)
Industry Trends And Developments
Regulatory Development
  Table: Regulatory Authority
Demographic Forecast
Demographic Outlook 2015
  Table: Population Headline Indicators (Venezuela 1990-2025)
  Table: Key Population Ratios (Venezuela 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Venezuela 1990-2025)
  Table: Population By Age Group (Venezuela 1990-2025)
  Table: Population By Age Group % (Venezuela 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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