Venezuela Consumer Electronics Report Q3 2015

Date: June 3, 2015
Pages: 82
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: V7F94C09828EN

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Includes 3 FREE quarterly updates

BMI View: after the negative impact of exchange rate reforms enacted in February 2015 became clearer in H115 we made a downward revision to the forecast for Venezuela's consumer electronics market. The reforms are effectively a devaluation and will have a negative impact on IT market growth in 2015 by dramatically increasing the cost of imported products, solutions and components. Additional economic challenges in 2015 include inflation forecast at almost 75% and GDP to contract by 3.6% in real terms. Meanwhile, the push by the government to implement the 'fair price' law in H114, which restricted vendor margins to 30%, means vendors face continued political as well as economic risk factors. The law adds to a hostile business environment and exacerbates existing challenges for vendors including currency weakness and economic, political and security risks that are weighing on purchasing power and consumer confidence.

Headline Expenditure Projections
  • Computer Hardware Sales: USD917mn in 2014 to USD360mn in 2015. Sharp contraction forecast in value and volume terms in the PC market in 2015 due to the impact of currency reforms, which raised the cost of imported PCs and components. AV Sales: USD934mn in 2014 to USD532mn in 2015, -43% in US dollar terms. Demand for flat-panel TV sets hit by currency weakness and we expect the market will continue to contract beyond 2015 as digital camera volumes decline due to the proliferation of smartphone ownership.
BMI Industry View
Consumer Electronics Market
Operational Risk
Industry Forecast
  Table: Consumer Electronics Overview (Venezuela 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Industry Risk Reward Index
  Table: Americas Risk/Rewards Index, Q3 2015
Market Overview
  Table: PC Sales (Venezuela 2013-2019)
AV Devices
  Table: AV Sales (Venezuela 2013-2019)
Mobile Handsets
  Table: Mobile Communications (Venezuela 2013-2019)
Competitive Landscape
International Companies
  Table: Samsung Electronics
Local Companies
  Table: Síragon
  Table: Vtelca
  Table: Venezolana De Industria Technologica (VIT)
Industry Trends And Developments
Regulatory Development
  Table: Regulatory Authority
Company Profile
Venezuela De Industria Tecnologica
Demographic Forecast
Demographic Outlook 2015
  Table: Population Headline Indicators (Venezuela 1990-2025)
Venezuela Consumer Electronics Report Q3 2015
  Table: Key Population Ratios (Venezuela 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Venezuela 1990-2025)
  Table: Population By Age Group (Venezuela 1990-2025)
  Table: Population By Age Group % (Venezuela 1990-2025)
Industry Forecast Methodology
Risk/Reward Index Methodology
  Table: Indicators
  Table: Weighting of Indicators
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