Venezuela Consumer Electronics Report Q1 2015

Date: December 17, 2014
Pages: 73
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Download

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Includes 3 FREE quarterly updates

BMI View: The prospect of currency unification in 2015, which is our in-house Country Risk team's core scenario, is expected to add to the negative trends already impacting consumer electronics spending in Venezuela and result in a sharp contraction in US dollar spending. Meanwhile, the push by the government to implement the 'fair price' law in H114, which restricted vendor margins to 30%, means vendors face continued political as well as economic risk factors. The law adds to a hostile business environment and exacerbates existing challenges for vendors including currency weakness, and economic, political and security risks that are weighing on purchasing power and consumer confidence. As the economy is stabilised in the latter years of our forecast period we believe there is considerable potential in the Venezuelan market, with vendors potentially able to tap opportunities arising from low device penetration in key categories such as smartphones, tablets and flat-screen TVs, as well as pent up demand from a period of economic instability.

Headline Expenditure Projections

Computer Hardware Sales: USD917mn in 2014 to USD517mn in 2015. Demand expected to contract in real terms as high inflation and the devaluation of the bolivar reduce household spending power, while also raising the price of components required for local assembly.
BMI Industry View
Consumer Electronics Market
Industry Forecast
  Table: Consumer Electronics Overview (Venezuela 2012-2018)
Macroeconomic Forecasts
  Table: Economic Activity (Venezuela 2009-2018)
Industry Risk Reward Ratings
  Table: Americas Risk/Reward Index - Q1 2015
Market Overview
  Table: PC Sales (Venezuela 2012-2018)
AV Devices
  Table: AV Sales (Venezuela 2012-2018)
Mobile Handsets
  Table: Mobile Communications (Venezuela 2012-2018)
Competitive Landscape
International Companies
  Table: Samsung Electronics
Local Companies
  Table: Siragon
  Table: Vtelca
  Table: Venezolana De Industria Technologica (VIT)
Industry Trends And Developments
Regulatory Development
  Table: Regulatory Authority
Company Profile
Venezuela de Industria Tecnologica
Demographic Forecast
Demographic Outlook 2015
  Table: Population Headline Indicators (Venezuela 1990-2025)
  Table: Key Population Ratios (Venezuela 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Venezuela 1990-2025)
  Table: Population By Age Group (Venezuela 1990-2025)
  Table: Population By Age Group % (Venezuela 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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