Turkey Consumer Electronics Report Q4 2016

Date: August 31, 2016
Pages: 64
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: Following on the back of weak performance in 2015 when lira depreciation hit Turkey's consumer electronics market, the attempted coup in July 2016 and subsequent government response means we now envisage an extended period of weak performance. Political and economic risks are elevated, while lira depreciation will be a drag on performance throughout the forecast period by limiting the purchasing power growth of Turkish households in global markets - ie for imported devices. We downgraded the forecast in Q4 following the attempted coup and now envisage device spending will increase at a CAGR of 0.5% over 2016-2020.

Latest Updates & Industry Developments
  • Computer Hardware Sales: Tablet spending is being cannibalised by phablets, and although hybrid notebooks offer vendors growth opportunities, our core outlook is for overall computer hardware spending to contract at a CAGR of -0.2% over 2016-2020.
  • AV Sales: Ultra-HD TV set upgrades should boost the segment as unit prices decline and trigger upgrades, but digital camera and mp3 player cannibalisation will still be a drag. The market is forecast to expand at a CAGR of 0.4% over 2016-2020.
  • Handset Sales: We forecast a CAGR of 0.8% over 2016-2020 to USD6.79bn, but with growth decelerating throughout the forecast period. Upgrades to 4G smartphones will be a boost in 2016, but over the medium term smartphone market saturation will see spending growth slow.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Turkey 2014-2020)
Industry Risk Reward Index
Industry Risk/Reward Index
  Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016
Market Overview
Recent Developments
  Table: PC Sales (Turkey 2014-2020)
AV Devices
  Table: AV Sales (Turkey 2014-2020)
  Table: Turkey Household AV Device Penetration (%)
Mobile Devices
  Table: Mobile Communications (Turkey 2014-2020)
Industry Trends And Developments
Electronics Trade
  Table: Central And Eastern Europe (CEE) Consumer Electronics Products Trade Value (USDmn), 2010-2015
  Table: Turkey Electronics Trade Breakdown (USDmn), 2010-2015
Operational Risk And Government Policy
Industry Breakdown
Regulatory Development
  Table: Regulatory Authorities
Competitive Landscape
Turkey Consumer Electronics Companies
Consumer Electronics Vendors - EMEA, 2015
  Table: Computer Hardware
  Table: TV Sets
  Table: Mobile Phones
  Table: Major Electronics Retailers
  Table: Major E-Commerce Retailers And Online Marketplaces
Demographic Forecast
  Table: Population Headline Indicators (Turkey 1990-2025)
  Table: Key Population Ratios (Turkey 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Turkey 1990-2025)
  Table: Population By Age Group (Turkey 1990-2025)
  Table: Population By Age Group % (Turkey 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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Turkey Consumer Electronics Report Q1 2016 US$ 1,295.00 Nov, 2015 · 70 pages
Turkey Consumer Electronics Report Q2 2016 US$ 1,295.00 Feb, 2016 · 67 pages
Turkey Consumer Electronics Report Q3 2016 US$ 1,295.00 May, 2016 · 67 pages
Consumer Electronics in Turkey US$ 2,650.00 Dec, 2015 · 80 pages

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