The Top 10 Mobile Handset Manufacturers

Date: January 22, 2011
Pages: 132
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T3F02C70A25EN
Leaflet:

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The Top 10 Mobile Handset Manufacturers
Introduction

This report provides decision-making support by giving an in-depth analysis of market dynamics, drivers and resistors, and trends in the global mobile handset manufacturing industry between 2009-14. It ranks the leading global handset manufacturers by segmental revenues, and examines their recent financial performance, growth strategies and strengths, weaknesses, opportunities and threats.

Features and benefits
  • Access in-depth analysis of the global mobile handset industry outlook, including market dynamics and forecasts for the period 2009–14.
  • Develop an understanding of key issues, trends and opportunities in the mobile handset industry.
  • Rank the top 10 leading players in the global handset manufacturing industry, based on segmental revenues.
  • Learn from the strategies of leading manufacturers to target future growth markets effectively, avoid their mistakes and replicate their successes.
  • Benchmark your performance against the major mobile handset manufacturers.
Highlights

The global mobile handset industry was valued at approximately $133bn in 2009. Revenues witnessed a decline of 6.7% over 2008, largely owing to the weakness in the global economy. However, as the global economy recovers, Business Insights forecasts that the industry will grow at a CAGR of 17.1% during the period 2009–14 to reach $293bn by 2014.

The industry’s growth will be largely driven by smartphones. Reflecting strong pent-up demand, smartphone devices will post shipment growth rates of 27.4% to reach 712m in 2014 from 112m in 2009. The segment contributed to an overwhelming 78.7% of the industry’s profits, yet accounted for a mere 17.2% share of shipments in 2009.

Asia-Pacific is the growth engine for the industry, contributing to nearly 46.8% of total shipments in 2009. The Asia-Pacific market is forecasted to grow at a CAGR of 10.4% during 2009–14, to finally contribute to more than half of the industry’s revenues by 2014. The growth will be largely driven by India and China.

Your key questions answered
  • What was and will be the size of mobile handset market during 2009–14? Which factors are driving and inhibiting market growth?
  • What are the major emerging trends in the mobile handset industry? Which regions are showing the greatest growth potential?
  • Who are the leading players in the mobile handset manufacturing industry? How are they performing financially?
  • What strengths, weaknesses, opportunities and threats do the leading players in the handset manufacturing industry face?
  • What is the focus of leading mobile handset manufacturers and what strategies are they deploying to gain a competitive advantage?
EXECUTIVE SUMMARY

The global handset industry outlook
Nokia
Samsung
LG
Apple
RIM
Sony Ericsson
Motorola
Sharp
HTC
ZTE
Other major players
[Missing title]
Disclaimer

INTRODUCTION

What is this report about?
Who is this report for?
Methodology

THE GLOBAL HANDSET INDUSTRY OUTLOOK

Summary
Market dynamics
  Global handset industry by shipments
  Product segmentation
  Geographic segmentation
  Smartphone shipments by region
  Feature phone shipments by region
Competitive positioning of key players
  The top 10 vendors by segmental revenues
The top 10 handset vendors
Drivers of the handset industry
  Growing smartphone demand fuels growth
  Increasing mobile broadband subscriptions boosting the industry
Market inhibitors
  Component shortages and tablet cannibalization hampering industry growth
  Fierce competition results in declining average selling prices (ASP’s) and profits
Trends in the handset industry
  Emerging markets are the growth engines of the industry
  The rise of low-cost manufacturers is changing the industry’s dynamics
  Device convergence facilitated by emerging technologies
  Companies reduce outsourcing operations to cut costs

NOKIA

Summary
Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Launching affordably priced models to sustain market leadership
  Strengthening core handset business through acquisitions and alliances
  Focus on high end devices to offset competition
  Streamlining costs to increase operational efficiency
Nokia SWOT analysis

SAMSUNG

Summary
Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Launching apps store and OS platform to counter weakness in content
  Pursuing joint promotions with US carriers to sustain market leadership
  Outsourcing production to emerging markets for cost-reduction
Samsung SWOT analysis

LG

Summary
Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Revamping mobile handset business to offset declining market share and profits
  Co-partnering with US carriers to strengthen market presence
  Outsourcing production to circumvent subsidies
  Focusing on emerging technologies to drive growth
  Emerging markets offer considerable business opportunity
LG SWOT analysis

APPLE

Summary
Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Targeting the enterprise segment to drive iPhone growth
  Strengthening home country’s distribution network
  Expanding into mobile advertising through M&A
  Enhancing the mobile apps ecosystem to enhance user experience
Apple SWOT analysis

RIM

Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Converting emerging markets’ threat into opportunity
  Expanding production facilities in key Latin American markets for cost-reduction
RIM SWOT analysis

SONY ERICSSON

Summary
Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Turn-around strategy reduces costs and increases profits
  Focusing on the US and China to offset declining market share
Sony Ericsson SWOT analysis

MOTOROLA

Summary
Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Focusing on priority markets to offset declining market share
Motorola SWOT analysis

SHARP

Summary
Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Overseas markets drive handset growth
Sharp SWOT analysis

HTC

Summary
Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Bolstering retail distribution network to widen market reach
  Emerging markets offer substantial growth opportunities
HTC SWOT analysis

ZTE

Summary
Company overview
Recent financial performance
  Performance by business segment
Growth strategies
  Revamping brand image to drive smartphone growth
  Focusing on advanced economies to drive overseas sales
ZTE SWOT analysis

OTHER MAJOR PLAYERS

Summary
Panasonic
Huawei
Kyocera
HP Palm
TCL
G’Five
QXM
Glossary/Abbreviations
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