The Top 10 Consumer Electronics Manufacturers: Global industry outlook and key player strategies, performance and SWOT analysis

Date: September 22, 2010
Pages: 168
Price:
US$ 2,875.00
Publisher: Business Insights
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T666D3EB36CEN
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The Top 10 Consumer Electronics Manufacturers: Global industry outlook and key player strategies, performance and SWOT analysis
The $6,800bn global consumer electronics industry is witnessing transformational growth. The mantra of the industry today is convergence - whether of technologies or products or markets. Digitalization, miniaturization and mobility are driving this change. Further, intense competition is leading to commoditization of the industry, pressurizing margins. The industry today stands at the crossroads - where it must decide whether it will innovate to survive or search for alternative avenues of growth. For instance, faced with an onslaught from South Korean giants, companies such as Apple are reshaping the industry demand curve with disruptive innovations. On the other hand, many of the struggling Japanese firms are shifting to energy, environment and infrastructure businesses. This report explores the following domains:

- Televisions;
- Computing;
- Mobile phones;
- Other consumer electronic goods.

This report provides an overview of the global consumer electronics industry in terms of market size (based on value), key drivers and resistors, industry trends, and the competitive positioning of the major players. It includes profiles of the top 10 companies in the industry and also involves a brief write-up on another 10 players in the industry. The major companies in the global consumer electronics industry were assessed on the following parameters:

- Each company’s growth strategies;
- Key partnerships and alliances formed by these companies.

Key Features

This report provides an in-depth analysis of:
  • Market size of consumer electronics industry.
  • Market size and forecasts for televisions and sub-segments such as digital TV, IPTV, LCD, 3D, etc.
  • Market size and forecast for computing and sub-segments such as netbooks, desktops, etc.
  • Market size and forecast for mobile phones and sub-segments such as wi-fi, smartphones, etc.
  • Market size and forecasts for other consumer electronic goods such as music, video gaming and consoles.
  • Trends and drivers that are transforming the industry.
  • Competitive analysis of the top 10 players
  • An analysis of the top 10 players financial performances, strategies and SWOT.
  • Short profiles of the other top 10 companies including financial metrics, strategies and SWOT.

Key Benefits
  • Learn from the strategies of the global consumer electronic manufacturers to target future growth markets effectively, avoid their mistakes, replicate their successes and learn of the threats they face.
  • Benchmark your performance against the leading consumer electronic companies by comprehending their strategies.
  • Understand the major issues affecting the global consumer electronics market.
  • Predict the key growth areas in the global consumer electronics market arising from the change in customer’s preferences and global recession.

Key findings
  • The global consumer electronics market was valued at approximately $681bn in 2009, a decrease of 1.7% over 2008. Further the industry grew at a CAGR of 8.4% during 2005–10. Business Insights anticipates that the market size of the global consumer electronics market will remain flat at $681bn in 2010, owing to the weakness in the global economy.
  • Against the backdrop of the global recession, cost competitiveness, technological innovations and emerging markets are the key drivers of the industry's transformational growth. The emergence of South Korean giants - Samsung and LG - as market leaders is commoditizing the industry.
  • The fall-out of this fierce competition is companies such as Sony are struggling to gain a foothold in the industry, while other Japanese rivals are diversifying into new growth areas such as environment, energy and infrastructure in order to survive. On the other end of the spectrum we have Apple, which by leveraging on its disruptive innovations is able to earn supernormal profits, reinforcing the necessity of innovation.
  • Even in the core hardware industry, in response to the declining margins technological companies are shifting to services and software. Several small M&A deals are facilitating this transition to emerging technologies such as smartphones and specialized software such as business analytics.
  • Further, the onset of the global recession is challenging the traditional business model of selling premium priced products to developed markets. The trends now is scaling down many of the features of standard models and sell no-frills products at affordable prices to the low and middle income segments of emerging markets.

Key questions answered by this report
  • What was and will be the market size of the global consumer electronics industry during 2005–10?
  • What are the trends and drivers in the global consumer electronics industry?
  • Who are the major players in the market?
  • What are the survival strategies adopted by the consumer electronics companies against the backdrop of global recession, commoditization and intense competition?
  • What are the strengths and weaknesses of the top 10 players in the global consumer electronics industry?
Executive summary
The consumer electronics industry outlook
Samsung
Hewlett-Packard (HP)
Sony
LG
Toshiba
Nokia
Panasonic
Apple
Microsoft
Dell
The top 11-20 companies

CHAPTER 1 INTRODUCTION

What is this report about?
Who is this report for?
Methodology

CHAPTER 2 THE CONSUMER ELECTRONICS INDUSTRY OUTLOOK

Summary
Introduction
Market dynamics
Global consumer electronics market size by value
Geographic segmentation of the industry
Global TV market
Global TV market shares
Global TV shipments by technology
Global digital TV market by platform
Global LCD TV shipments
Global sales of Internet enabled TV sets
Global 3D TV shipments
Global computing market
Global computing market size
Global netbook market size
Global mobile phone market
Global mobile handset revenues
Global mobile phone shipments
Wi-Fi phone shipments
Smartphone shipments by region
Global mobile cloud computing subscribers
Other consumer electronics goods
Global digital (online and mobile) music market
Global video gaming market size
Global console shipments
Market drivers and resistors
Cost competitiveness is crucial for survival
Declining margins compelling companies to shift to services and software
Blurring boundaries result in new rivalries, reduce costs and prices, benefiting consumers
Shift to other industries is being facilitated by small M&A deals
Cost reduction strategy drives lean manufacturing and outsourcing of production
Technological innovations drive growth
Convergence between hardware, applications and services becoming crucial for competitiveness
Cloud computing and virtualization emerging as the new growth engines
Emerging markets offer substantial business opportunity
Emerging markets are the new growth engines against the backdrop of the global recession
Control over critical inputs is becoming critical for market leadership
Competitive landscape
The top 20 consumer electronics manufacturers
Key trends shaping the consumer electronics market
Smart devices are reshaping the industry demand curve
Consumer demand for mobility spurs the growth of wireless devices
Emerging technologies are future business drivers
Rise of other Asian rivals signals the end of Japanese supremacy
Growing government requirements drives green business
Intense competition compelling companies to pursue low price strategy
Strategic alliances aimed at overcoming intense competition

CHAPTER 3 SAMSUNG

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Pursuing aggressive investment strategy to sustain market dominance
Emergence as a major supplier of critical components to institutional buyers
Price-cutting strategy to increase market share
Digital sashimi strategy creates competitive advantage
Diverting focus from hardware to content and software
Emerging markets offer huge business potential
SWOT analysis

CHAPTER 4 HEWLETT-PACKARD (HP)

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Emerging as a full-fledged technology company by pursuing inorganic growth
Leveraging on cloud computing to drive profits
Revamping printing business to offset losses
Emerging markets offer huge business opportunity
Optimizing supply chains to reduce costs
SWOT analysis

CHAPTER 5 SONY

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Revamping organizational structure to improve profitability and competitiveness
Focusing on core hardware businesses to regain leadership
Cost reduction strategy to improve margins
Tapping the business potential of emerging markets
Attempts to reduce reliance on Samsung for components
Leveraging on core competency in content
SWOT analysis

CHAPTER 6 LG

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Blue ocean management strategy targets emerging markets to increase revenues
Addressing the key issue of content competence
Outsourcing production to reduce costs
Local responsiveness strategy
SWOT analysis

CHAPTER 7 TOSHIBA

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Divestiture of unprofitable handset business to Fujitsu
Targeting emerging markets to boost revenues
Shifting away from the underperforming consumer electronics segment
Shifting from highly leveraged consumer electronics to new growth areas
SWOT analysis

CHAPTER 8 NOKIA

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Countering rivals’ strength in content by developing a mobile eco system
Aggressively fighting the competition by launching new smartphone models
Strong presence in China and India helps sustain global handset leadership
M&A deals and strategic alliances strengthen core handset business
SWOT analysis

CHAPTER 9 PANASONIC

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Reorganization aims at shifting from low-margin electronics to high growth areas
Low-price strategy targets emerging markets
Emerging technologies target developed markets
SWOT analysis

CHAPTER 10 APPLE

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Reshaping the industry demand curve with disruptive innovations
Closed applications eco system enhances user experience, reinforcing loyalty
Migrating to cloud computing platform to overcome rivals
Planned obsolescence of product cycles to sustain profits
Increased M&A activity
Targeting niche segments such as small businesses and schools
SWOT analysis

CHAPTER 11 MICROSOFT

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Converting the disruptive threat of cloud computing into an opportunity
Overcoming common rivals through strategic alliances
Focused R&D efforts in key growth areas
Playing catch-up in the smartphone market
Video games and consoles drive growth
Positive growth despite setbacks
SWOT analysis

CHAPTER 12 DELL

Summary
Company overview
Recent financial performance
Performance by business segment
Growth strategies
Diversifying into services to offset losses in hardware through M&A deals
Focusing on small and medium businesses to grow revenues
Revamping distribution strategy to overcome declining computer sales
Boosting declining computer sales through strategic initiatives
Legal challenges
Expanding into emerging technologies such as cloud computing and virtualization
Emerging markets fuel growth
Cost reduction aims at outsourcing production from high cost to low cost facilities
SWOT analysis

CHAPTER 13 THE TOP 11-20 COMPANIES

Summary
Introduction
11: ACER
12: SHARP
13: LENOVO
14: CANON
15: HITACHI
16: EPSON
17: PHILIPS
18: TCL
19: NIKON
20: PIONEER

TABLE OF FIGURES

Figure 1: Global consumer electronics market size ($bn), 2005–10
Figure 2: Regional consumer electronics market share (%), 2010
Figure 3: Global TV market share by company (%) based on Q4'09 revenues
Figure 4: Share of global TV shipments by technology (%), Q4'09
Figure 5: Global digital TV market by platform (households, %), 2008-12
Figure 6: Global LCD TV shipments (m), 2008–12
Figure 7: Global sales of Internet enabled TV sets (m), 2009–13
Figure 8: Global 3DTV shipments (m), 2010–15
Figure 9: Global computing market share (%), 2009–14
Figure 10: Global netbook market size, 2008–12 (units shipped, m)
Figure 11: Global mobile handset market size ($bn), 2007-13
Figure 12: Total global mobile phone shipments (m), 2009–14
Figure 13: Smartphone shipments by region (%), 2009-14
Figure 14: Global digital (online and mobile) music market (%), 2009-2013
Figure 15: Global video gaming market size ($bn), 2005–13
Figure 16: Global console shipments (%), 2006–13
Figure 17: Comparative analysis of top 10 consumer electronics manufacturers
Figure 18: Samsung financial performance ($m), 2007–09
Figure 19: Samsung SWOT analysis
Figure 20: HP financial performance ($m), 2007–09
Figure 21: HP SWOT analysis
Figure 22: Sony financial performance ($m), 2007–09
Figure 23: Sony SWOT analysis
Figure 24: LG financial performance ($m), 2007–09
Figure 25: LG SWOT analysis
Figure 26: Toshiba financial performance ($m), 2007–09
Figure 27: Toshiba SWOT analysis
Figure 28: Nokia financial performance ($m), 2007–09
Figure 29: Nokia SWOT analysis
Figure 30: Panasonic financial performance ($m), 2007–09
Figure 31: Panasonic SWOT analysis
Figure 32: Apple financial performance ($m), 2007–09
Figure 33: Apple SWOT analysis
Figure 34: Microsoft financial performance ($m), 2007–09
Figure 35: Microsoft SWOT analysis
Figure 36: Dell financial performance ($m), 2007–09
Figure 37: Dell SWOT analysis

TABLE OF TABLES

Table 1: Global consumer electronics market size ($bn), 2005–10
Table 2: Global TV shipments by technology ('000s), Q4'09
Table 3: Global digital TV market by platform (households, m), 2008–12
Table 4: Global LCD TV shipments (m), 2008–12
Table 5: Global sales of Internet enabled TV sets (m), 2009–13
Table 6: Global 3DTV shipments (m), 2010–15
Table 7: Global computing market ($bn), 2009–14
Table 8: Global netbook market size (units shipped, m), 2008–12
Table 9: Global mobile handset market size ($bn), 2007-13
Table 10: Total global mobile phone shipments (m), 2009–14
Table 11: Wi-Fi phone shipments (m), 2007–12
Table 12: Smartphone shipments by region (m), 2009 and 2014
Table 13: Global mobile cloud computing subscribers (m), 2008–14
Table 14: Global video gaming market size ($bn), 2005–13
Table 15: Global console shipments (m), 2006–13
Table 16: Resistors in the consumer electronics industry
Table 17: The top 20 consumer electronics manufacturers
Table 18: Samsung snapshot
Table 19: Samsung financial performance ($m), 2007–09
Table 20: Samsung business segment performance ($m), 2009
Table 21: HP snapshot
Table 22: HP financial performance ($m), 2007–09
Table 23: HP business segment performance ($m), 2009
Table 24: Sony snapshot
Table 25: Sony financial performance ($m), 2007–09
Table 26: Sony business segment performance ($m), 2009
Table 27: LG snapshot
Table 28: LG financial performance, 2007–09
Table 29: LG business segment performance ($m), 2009
Table 30: Toshiba snapshot
Table 31: Toshiba financial performance, 2007–09
Table 32: Toshiba business segment performance ($m), 2009
Table 33: Nokia snapshot
Table 34: Nokia financial performance ($m), 2007–09
Table 35: Nokia business segment performance ($m), 2009
Table 36: Panasonic snapshot
Table 37: Panasonic financial performance, 2007–09
Table 38: Panasonic business segment performance ($m), 2009
Table 39: Apple snapshot
Table 40: Apple financial performance ($m), 2007–09
Table 41: Apple business segment performance ($m), 2009
Table 42: Microsoft snapshot
Table 43: Microsoft financial performance ($m), 2007–09
Table 44: Microsoft business segment performance ($m), 2009
Table 45: Dell snapshot
Table 46: Dell financial performance ($m), 2007–09
Table 47: Dell business segment performance ($m), 2009
Table 48: Acer snapshot
Table 49: Sharp snapshot
Table 50: Lenovo snapshot
Table 51: Canon snapshot
Table 52: Hitachi snapshot
Table 53: Epson snapshot
Table 54: Philips snapshot
Table 55: TCL snapshot
Table 56: Nikon snapshot
Table 57: Pioneer snapshot

COMPANIES MENTIONED

Acer
Apple
Canon
Dell
Epson
Hitachi
HP
IBM
Lenovo
LG
Microsoft
Nikon
Nokia
Oracle
Panasonic
Philips
Samsung
Sharp
Sony
Toshiba
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