Thailand Consumer Electronics Report Q4 2016

Date: September 7, 2016
Pages: 63
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: An expanding and increasingly-affluent middle class in Thailand will boost the consumer electronics market over the medium term, and represents a break away from the trend over 2014-2016 when economic and political factors were drags on the market. However, the outlook is not wholly positive because of product trends, where there is increasing concern about the potential negative impact of smartphones on PC sales and across the market as a whole. Global industry overcapacity could make it difficult to achieve satisfactory margins. Meanwhile, for Thailand's large domestic electronics industry, particularly with regards hard disk drive manufacture, there is a risk that low-cost production centres in the region could lead to operations moving out of the country.

Latest Updates And Industry Developments
  • Computer Hardware Sales: USD2.23bn in 2016 to USD2.54bn in 2020, a compound annual growth rate (CAGR) of 3.3%. Forecast downgraded in Q416 after the negative impact of smartphones on PC sales, particularly tablets, in H116 exceeded our expectations.
  • AV Sales: USD1.33bn in 2016 to USD1.45bn in 2020, a CAGR of 2.3%. Although we forecast a return to growth and more favourable product trends, saturation and price competition means the market will not return to previous highs even by 2020.
  • Handset Sales: USD3.27bn in 2016 to USD3.77bn in 2020, a CAGR of 3.6%. Smartphone saturation is approaching, which will see growth slow, but some upside from baht appreciation and rising incomes in terms of average selling prices.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Thailand 2014-2020)
Industry Risk Reward Index
Industry Risk/Reward Index
  Table: Asia-Pacific CE Risk/Reward Index, Q4 2016
Market Overview
  Table: PC Sales (Thailand 2014-2020)
  Table: Thailand PCs Per 100 Households - Breakdown By Device Type And Region, 2012-2014
AV Devices
  Table: AV Sales (Thailand 2014-2020)
Mobile Devices
  Table: Mobile Communications (Thailand 2014-2020)
Industry Trends And Developments
Electronics Trade
  Table: Emerging APAC Consumer Electronics (CE) Trade, 2010-2015
  Table: Thailand Consumer Electronics (CE) Trade, 2010-2015
Operational Risk And Government Policy
Industry Breakdown
  Table: Thailand Electronics Production Value Index
Regulatory Development
  Table: IT Regulatory Authority
Regulatory Developments
Competitive Landscape
Thailand Consumer Electronics Companies
Consumer Electronics Vendors - APAC, 2015
  Table: Computer Hardware
  Table: TV Sets
  Table: Mobile Handsets
  Table: Selected Electronics Retailers
  Table: Selected E-Commerce And Online Marketplaces
Demographic Forecast
  Table: Population Headline Indicators (Thailand 1990-2025)
  Table: Key Population Ratios (Thailand 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Thailand 1990-2025)
  Table: Population By Age Group (Thailand 1990-2025)
  Table: Population By Age Group % (Thailand 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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