Thailand Consumer Electronics Report Q2 2016

Date: March 2, 2016
Pages: 63
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: T915F89F503EN

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Includes 3 FREE quarterly updates

BMI View: We expect Thailand's consumer electronics will strengthen in 2016, and continue to do so over the medium term, with a CAGR of 3.2% forecast for 2016-2020. Regional economic uncertainty increased in early 2016, but our core view for the medium term continues to be based on our positive assessment of household income trends in Thailand. A deepening of the market and expanding middle class, which could alleviate some price sensitivity, will be growth engines, particularly in the context of relatively low device penetration rates in the PC and handset segments in Thailand. We expect notebooks, tablets, smart TVs, and to a lesser extent smartphones, will be the product categories that outperform over the medium term.

Latest Updates And Industry Developments
  • Computer Hardware Sales: USD2.3bn in 2016 to USD2.9bn in 2020, a CAGR of 4.0%. Retail market an opportunity as income profile strengthens, with personal device sales of notebooks and tablets expected to outperform.
  • AV Sales: USD1.4bn in 2016 to USD1.5bn in 2020, a CAGR of 2.1%. After contraction 2012-2015 we expect a return to growth from 2016, but the market will not reach previous highs due to TV set price erosion and the digital camera market being on a lower trajectory due to the proliferation of smartphone ownership.
  • Handset Sales: USD3.3bn in 2016 to USD3.7bn in 2020, a CAGR of 3.1%. Handset spending growth forecast to pick-up in 2016, but decelerate over the medium term due to a depleted pool of potential smartphone first-time buyers which will see the upgrade growth engine diminish.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Recent Developments
Structural Trends
  Table: Consumer Electronics Overview (Thailand 2014-2020)
Industry Risk Reward Ratings
Industry Risk Reward Index
  Table: CE RRI Breakdown By Region, Q216
  Table: Asia CE Risk/Reward Index - Q216
Market Overview
  Table: PC Sales (Thailand 2014-2020)
  Table: Thailand PCs Per 100 Households - Breakdown By Device Type And Region, 2012-2014
AV Devices
  Table: AV Sales (Thailand 2014-2020)
Mobile Devices
  Table: Mobile Communications (Thailand 2014-2020)
Industry Trends And Developments
Regulatory Development
  Table: IT Regulatory Authority
Regulatory Developments
Competitive Landscape
International Companies
  Table: Lenovo
  Table: Acer
  Table: Seagate
Local Companies
  Table: i-Mobile (Samart)
  Table: SiS Distribution
Demographic Forecast
  Table: Population Headline Indicators (Thailand 1990-2025)
  Table: Key Population Ratios (Thailand 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Thailand 1990-2025)
  Table: Population By Age Group (Thailand 1990-2025)
  Table: Population By Age Group % (Thailand 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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Thailand Consumer Electronics Report Q1 2016 US$ 1,295.00 Dec, 2015 · 67 pages
Thailand Consumer Electronics Report Q3 2016 US$ 1,295.00 Jun, 2016 · 67 pages
Thailand Consumer Electronics Report Q4 2016 US$ 1,295.00 Sep, 2016 · 63 pages

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