Taiwan Consumer Electronics Report Q2 2016

Date: March 23, 2016
Pages: 48
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: T128B1590C2EN

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Taiwan Consumer Electronics Report Q2 2016
BMI View: Taiwan is a mature devices market with high penetration in most device categories, including smartphones and tablets, and consequently its growth potential is smaller than those of emerging markets in the region. However, the medium-term forecast, with a CAGR of 3.5% over 2016-2020, is an improvement over 2014-2015 with the economy expected to strengthen, while product trends in the computer hardware and AV segments turn positive. We identify the most prominent opportunity as premium device sales - ie flagship smartphones and tablets, hybrid notebooks and Ultra-HD TV sets - based on our analysis of household income trends, which will go some way in compensating for the wider limitations posed by saturation.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD2.2bn in 2016 to USD2.6bn in 2020, a compound annual growth rate (CAGR) of 4.1%. A stabilisation of the tablet market after the initial boom and pent-up upgrade demand in traditional form factor market are both positive for demand growth, particularly in the context of rising incomes.
  • AV Sales: USD1.2bn in 2016 to USD1.4bn in 2020, a CAGR of 3.2%. Smart and Ultra-HD TV set upgrades will counteract saturation and price erosion in the core flat-panel TV set market, while the cannibalisation of digital camera sales is set to slow with smartphone ownership already widespread by 2016. The market will not however return to previous highs, and is forecast to be 29% below 2012 peak even in 2020.
  • Handset Sales: USD2.1bn in 2016 to USD2.4bn in 2020, a CAGR of 2.9%. The smartphone upgrade growth engine will extinguish over the medium term as ownership becomes ubiquitous, but stronger demand for flagships will provide some growth momentum as incomes rise at the high end in Taiwan over 2016-2020.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Taiwan 2014-2020)
Industry Risk/Reward Index
  Table: CE RRI Breakdown By Region, Q216
  Table: Asia CE Risk/Reward Index - Q216
Market Overview
Recent Developments
  Table: PC Sales (Taiwan 2014-2020)
AV Devices
  Table: AV Sales (Taiwan 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Taiwan 2014-2020)
Competitive Landscape
Local Companies
  Table: Acer
  Table: ASUSTeK (ASUS)
  Table: Foxconn (Hon Hai)
  Table: HTC
Demographic Forecast
  Table: Population Headline Indicators (Taiwan 1990-2025)
  Table: Key Population Ratios (Taiwan 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Taiwan 1990-2025)
  Table: Population By Age Group (Taiwan 1990-2025)
  Table: Population By Age Group % (Taiwan 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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