South Africa Consumer Electronics Report Q4 2015

Date: August 26, 2015
Pages: 70
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: BMI's outlook for consumer electronics device spending growth in South Africa reflects a weakening economic outlook, including rand depreciation against the US dollar. The erosion of South African household purchasing power in global markets will to some extent be offset by an increasing supply of low-cost smartphones and tablets as mobile operators encourage greater data usage by launching ownbrand low-price devices. The popularity of smartphones launched by MTN and Vodacom highlight the potential for low-priced devices, although we believe there will be a steady demand for PCs and notebooks in the longer term as economic growth returns and large enterprise and government spending return to stronger levels.

Headline Expenditure Projections

PC Sales: USD2.2bn in 2014 to USD2.0bn in 2015. Forecast downgraded to reflect the weaker economic outlook, with the impact of rand depreciation and price pressures in the PC market as competition from low-cost tablets intensifies particularly important factors.
BMI Industry View
Consumer Electronics SWOT
Operational Risk
Industry Forecast
  Table: Consumer Electronics Overview (South Africa 2013-2019)
Macroeconomic Forecasts
Economic Analysis
  Table: Economic Activity (South Africa 2010-2019)
Industry Risk Reward Index
  Table: MEA Consumer Electronics Risk/Rewards Index, Q315
Market Overview
  Table: PC Sales (South Africa 2013-2019)
AV Devices
  Table: AV Sales (South Africa 2013-2019)
Mobile Handsets
  Table: Mobile Communications (South Africa 2013-2019)
Competitive Landscape
International Company
  Table: Samsung
Local Companies
  Table: Pinnacle Africa
  Table: Tarsus
Industry Trends And Developments
Regulatory Development
  Table: Regulatory Authority
Demographic Forecast
Demographic Outlook
  Table: Population Headline Indicators (South Africa 1990-2025)
  Table: Key Population Ratios (South Africa 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (South Africa 1990-2025)
  Table: Population By Age Group (South Africa 1990-2025)
  Table: Population By Age Group % (South Africa 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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