South Africa Consumer Electronics Report Q1 2016

Date: November 25, 2015
Pages: 60
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: Consumer electronics device spending growth in South Africa has been negatively impacted by economic weakness 2013-2015, with the squeeze on spending from rand depreciation against the US dollar most significant in the PC and AV segments. Rand depreciation eroded South African household purchasing power in global markets, though with the trend of depreciation forecast to ease over the medium term it will to some extent be offset by an increasing supply of low-cost smartphones and tablets. Such low-cost smart devices have proved the most resilient device categories, as demonstrated by the popularity of smartphones launched by MTN and Vodacom, and we expect this to remain the case over the medium term.

Latest Updates & Industry Developments
  • Computer Sales: USD1.87bn in 2016 to USD1.97bn in 2019, a compound annual growth rate (CAGR) of 0.4%. Rand depreciation represents downside risk by squeezing household purchasing power, resulting in deferred purchases and substitution for cheaper models.
  • AV Sales: USD941mn in 2016 to USD983mn in 2019, a CAGR of 0.4%. Digital camera demand cannibalisation will continue to be a drag on growth, while TV set market has a mixed outlook due to considerable scope for upgrades, but also intensifying price competition.
BMI Industry View
Consumer Electronics SWOT
Industry Forecast
Recent Developments
Structural Trends
  Table: Consumer Electronics Overview (South Africa 2013-2019)
Industry Risk Reward Index
  Table: MEA Consumer Electronics Risk/Rewards Index, Q116
Market Overview
  Table: PC Sales (South Africa 2013-2019)
AV Devices
  Table: AV Sales (South Africa 2013-2019)
Mobile Handsets
  Table: Mobile Communications (South Africa 2013-2019)
Competitive Landscape
International Company
  Table: Samsung
Local Companies
  Table: Pinnacle Africa
  Table: Tarsus
Industry Trends And Developments
Regulatory Development
  Table: Regulatory Authority
  Table: National Broadband Policy Targets
Demographic Forecast
Demographic Outlook
  Table: Population Headline Indicators (South Africa 1990-2025)
  Table: Key Population Ratios (South Africa 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (South Africa 1990-2025)
  Table: Population By Age Group (South Africa 1990-2025)
  Table: Population By Age Group % (South Africa 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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