Serbia Consumer Electronics Report Q3 2016

Date: June 1, 2016
Pages: 56
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: S340D0107AEEN

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Includes 3 FREE quarterly updates

BMI View: Serbia's economy - and consumer electronics market - recorded weak performance 2013-2015 as a combination of recession and dinar depreciation saw households defer spending and substitute for cheaper models. Our forecast envisages conditions will ease from 2016, and gather pace through the forecast period, including a marked acceleration in GDP and consumption growth alongside dinar appreciation. This provides upside to our forecast, and we believe will support a device spending CAGR of 7.4% over 2016-2020 to USD917mn in 2020. Smartphone upgrades are a key opportunity, but after a greater extent of deferred upgrades in the computer hardware and AV segments 2013-2015, there is potential right across the devices market.

Latest Updates And Industry Developments
  • Computer Hardware Sales: USD249mn in 2016 to USD340mn in 2020, corresponding to a CAGR of 8.1%. Computer hardware segment hit particularly hard 2013-2015, meaning there is considerably pentup demand alongside low penetration, and as such rising incomes should see growth accelerate from 2017.
  • AV Sales: USD135mn in 2016 to USD175mn in 2020, corresponding to a CAGR of 6.7%. There is also pent-up AV upgrade demand set to be tapped from 2017, but with the digital camera market on a permanently lower trajectory as a result of smartphone cannibalisation the segment will underperform over the medium term.
  • Handset Sales: USD305mn in 2016 to USD402mn in 2020, corresponding to a CAGR of 7.1%. Smartphone upgrade demand will drive the market over the medium term, though as a result of saturation we do envisage a deceleration in the later years of our forecast.
BMI Industry View
Latest Updates And Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Eletronics Market (Serbia 2013-2019)
Industry Risk/Rewards Index
  Table: Europe CE Risk/Reward Index, Q3 2016
Market Overview
  Table: PC Sales (Serbia 2014-2020)
AV Devices
  Table: AV Sales (Serbia 2014-2020)
Mobile Devices
  Table: Mobile Communications (Serbia 2014-2020)
Industry Trends And Developments
Electronics Trade
  Table: CEE Consumer Electronics (CE) Trade, 2010-2015
  Table: Serbia Consumer Electronics (CE) Trade, 2010-2015
Industry Analysis
  Table: Serbia Electronics Industry Performance, 2009-2014
Regulatory Development
  Table: Government Authority
Competitive Landscape
  Table: Selected Electronics Retailers
  Table: Selected E-Commerce Retailers
Consumer Electronics Vendors
  Table: Lenovo
  Table: Microsoft
  Table: Samsung Electronics
  Table: ZTE
Demographic Forecast
  Table: Population Headline Indicators (Serbia 2005-2025)
  Table: Population By Age Group (Serbia 2005-2025)
  Table: Population By Age Group % (Serbia 2005-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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