Saudi Arabia Consumer Electronics Report Q2 2015

Date: April 15, 2015
Pages: 82
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: S7438E74E63EN

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Includes 3 FREE quarterly updates

BMI View: Saturation in key device categories such as smartphones and tablets means growth will be subdued in the Saudi consumer electronics market over 2015-2019, with a forecast compound annual growth rate of 2.3%. Although overall growth prospects are limited, we expect the market to remain highly lucrative to vendors due to high incomes and a fashion conscious local consumer base. The mid- to highend consumer electronics devices market will experience strong value growth during our forecast period to 2019 on the back of rising income, especially for public-sector workers. However, growth in the low end of the market will be constrained by the exit of a considerable number of migrant workers in the last two years under the government's 'Saudization' policy.

Headline Expenditure Projections
  • Computer Hardware Sales: USD2.36bn in 2014 and USD2.35bn in 2015, down 0.4% year-on-year. The desktop and notebook market is forecast to remain stable, but a decline in tablet volumes will act as a drag on overall value growth.
  • AV Sales: USD1.64bn in 2014 to USD1.65bn in 2015, up 1.0%. The latest flat-screen TVs and soundbars will boost market value despite relatively low volumes due to the high price of UHD TVs.
  • Handset Sales: USD5.7bn in 2014 to USD6.0bn in 2015, up 5.1%. Handset market will return to stronger growth after a combination of Saudisation, smartphone market saturation and price erosion resulted in market contraction in 2014.
BMI Industry View
SWOT Analysis
Consumer Electronics Market
Operational Risk
Industry Forecast
  Table: Consumer Electronics Overview (Saudi Arabia 2013-2019)
Macroeconomic Forecasts
Economic Analysis
  Table: Bmi Crude Oil Price Forecast
Industry Risk Reward Index
Industry Risk/Reward Index
  Table: MENA Consumer Electronics Risk/Reward Index, Q215
Market Overview
  Table: PC Sales (Saudi Arabia 2013-2019)
AV Devices
  Table: AV Sales (Saudi Arabia 2013-2019)
Mobile Devices
  Table: Mobile Communications (Saudi Arabia 2013-2019)
Competitive Landscape
Local Companies
  Table: Modern Electronics Company Limited
  Table: Alesayi Electronics
  Table: United Matbouli Group
  Table: MeMega
  Table: eXtra
Industry Trends And Developments
Company Profile
Eros Group
Jumbo Electronics
Axiom Telecom
Demographic Forecast
  Table: Population Headline Indicators (Saudi Arabia 1990-2025)
  Table: Key Population Ratios (Saudi Arabia 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Saudi Arabia 1990-2025)
  Table: Population By Age Group (Saudi Arabia 1990-2025)
  Table: Population By Age Group % (Saudi Arabia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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