Saudi Arabia Consumer Electronics Report Q2 2014

Date: April 16, 2014
Pages: 71
US$ 1,295.00
Publisher: Business Monitor International
Report type: Strategic Report
Delivery: E-mail Delivery (PDF), Download
ID: S7438E74E63EN

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Includes 3 FREE quarterly updates

BMI View: A government policy to reduce Saudi Arabia's reliance on foreign workers is having a negative impact on the sales of mobile handsets in the kingdom, with local retailers reporting that their sales have nearly halved as a result. Saudi Arabia's high mobile penetration rate has been largely boosted by the presence of a large number of foreign workers, many of whom were not included in official population statistics. BMI sees the government's move having a negative impact on mobile device sales as well as total mobile subscriptions in the market, however, we expect average prices to rise as a result.

Headline Expenditure Projections
  • Computer Hardware Sales: US$2.3bn in 2014 to US$2.7bn by 2018. Lower PC sales growth in 2013 still weighs on our forecast, but this is partly offset by strong tablets sales during the same period.
  • AV Sales: US$3.6bn in 2014 to US$4.9bn in 2018. The latest flat-screen TVs and home cinema systems will continue to generate strong growth in the country's outlook and maintain AV as the key component of the consumer electronics market.
  • Handset Sales: US$1.2bn in 2014 to US$1.5bn by 2018 as smartphones and connected devices for internet usage gain in popularity. Vendors are bringing devices to the market more quickly than previously, catering to the strong demand for the latest developments in the market.
BMI Industry View
Consumer Electronics Market
Business Environment
Industry Forecast
  Table: Consumer Electronics Overview
Government Initiatives
Macroeconomic Forecasts
  Table: BMI And Bloomberg Consensus Forecasts* For Brent, US$/bbl
  Table: Saudi Arabia - Economic Activity
Industry Risk Reward Ratings
Risk/Reward Ratings
  Table: Consumer Electronics Risk/Reward Ratings For The Middle East And Africa, Q214
Market Overview
  Table: Computers - Demand
AV Devices
  Table: AV Demand
Mobile Devices
  Table: Mobile Handsets Demand
Competitive Landscape
Local Companies
  Table: Modern Electronics Company Limited
  Table: Alesayi Electronics
  Table: United Matbouli Group (UMG)
  Table: MeMega
  Table: eXtra (UEC)
Industry Trends And Developments
Company Profile
Axiom Telecom
Jumbo Electronics
Eros Group
Demographic Forecast
  Table: Saudi Arabia's Population By Age Group, 1990-2020 ('000)
  Table: Saudi Arabia's Population By Age Group, 1990-2020 (% of total)
  Table: Saudi Arabia's Key Population Ratios, 1990-2020
  Table: Saudi Arabia's Rural And Urban Population, 1990-2020
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Rating Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Ratings Indicators
  Table: Weighting Of Indicators
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