Russia Consumer Electronics Report Q2 2015

Date: April 15, 2015
Pages: 82
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: R94A79636B5EN

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Includes 3 FREE quarterly updates

BMI View: Despite positive fundamentals for medium- to long-term growth in consumer electronics spending in Russia, such as relatively low device penetration rates and rising incomes, the growth story will be obscured in 2015, with spending expected to contract by 13.8% in US dollar terms. The imposition of sanctions against Russia in mid-2014 have resulted in economic crisis and sharp depreciation of the rouble against the US dollar, hitting Russian consumer purchasing power, as well as leading to some vendors cutting supply of devices due to uncertainty. Although there is short-term downside, we expect to see growth in Russian Consumer Electronics over the medium term as the political and economic environment stabilises - although this may not occur until 2017. One trend that could be accelerated by sanctions and heightened price sensitivity is the share of sales captured by local low cost vendors such as YotaDevices, Explay and FLY, which all made major inroads in terms of market share in 2013 and 2014.

Headline Expenditure Projections

Computer Hardware Sales: USD12.4bn in 2014 to USD9.6bn in 2015, -22.4% in US dollar terms. A combination of rouble depreciation, tighter credit market conditions (meaning a drag on big-ticket purchases) and fact consumers moved demand forward to 2014 ahead of anticipated price rises will make computer spending growth the underperforming market segment in 2015.
BMI Industry View
Operational Risk
Industry Forecast
  Table: Consumer Electronics Overview (Russia 2013-2019)
Macroeconomic Forecasts
Economic Analysis
  Table: GDP By Expenditure (Russia 2012-2019)
Industry Risk Reward Ratings
Industry Risk/Reward Index
  Table: Central And Eastern Europe Consumer Electronics Risk/Rewards Index, Q215
Market Overview
  Table: PC Sales (Russia 2013-2019)
  Table: AV Sales (Russia 2013-2019)
Mobile Handsets
  Table: Mobile Communications (Russia 2013-2019)
Industry Trends And Developments
Regulatory Development
  Table: IT Authorities
Competitive Landscape
International Companies
  Table: Huawei Technologies
  Table: Lenovo
  Table: Foxconn
Local Companies
  Table: Explay
  Table: Yota Devices
Company Profile
DEPO Computer
Demographic Forecast
  Table: Population Headline Indicators (Russia 1990-2025)
  Table: Key Population Ratios (Russia 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Russia 1990-2025)
  Table: Population By Age Group (Russia 1990-2025)
  Table: Population By Age Group % (Russia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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