Russia Consumer Electronics Report Q1 2016

Date: January 27, 2016
Pages: 70
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: RE9EC913610EN

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Includes 3 FREE quarterly updates

BMI View: Multiple factors have deteriorated the Russian consumer electronics market, including international sanctions, the global oil price slump and the sharp decline of the rouble against the dollar. The Russian consumer electronics market contracted sharply in 2014 and 2015, especially with the depreciation of the rouble eroding rouble purchasing power in dollar terms. After the serious disruption of 2015, BMI expects a gradual recovery to begin in 2016 with rouble stabilisation, before an acceleration in growth in 2017. However, total demand in 2019 is forecast to still be 34.2% below the 2012 peak in US dollar terms. From this perspective, it is to be expected that heightened price sensitivity will increase the share of sales captured by local low-cost vendors such as Yota Devices, Explay and FLY, which all made major inroads in terms of market share in 2013 and 2014 and look set to capitalise on wider economic trends over the medium term.

2016 Headline Expenditure Projections
  • Computer Hardware Sales: USD7.1bn (up 1.2%).
  • AV Sales: USD5.3bn (up 5%).
  • Handset Sales: USD6bn (up 1%).
BMI Industry View
Consumer Electronics Market
Industry Forecast
  Table: Consumer Electronics Overview (Russia 2013-2019)
Consumer Electronics Risk/Reward Index
Industry Risk/Reward Index
  Table: Europe Risk/Rewards Index - Q1 2016
Market Overview
  Table: PC Sales (Russia 2013-2019)


  Table: AV Sales (Russia 2013-2019)
Mobile Handsets
  Table: Mobile Communications (Russia 2013-2019)
Competitive Landscape
International Companies
  Table: Huawei Technologies
  Table: Lenovo
  Table: Foxconn
Local Companies
  Table: Explay
  Table: Yota Devices
Industry Trends And Developments
Regulatory Development
  Table: IT Authorities
Demographic Forecast
Demographic Outlook
  Table: Population Headline Indicators (Russia 1990-2025)
  Table: Key Population Ratios (Russia 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Russia 1990-2025)
  Table: Population By Age Group (Russia 1990-2025)
  Table: Population By Age Group % (Russia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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