Poland Consumer Electronics Report Q4 2016

Date: August 17, 2016
Pages: 62
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: Our Country Risk team forecasts zloty appreciation from 2017 to provide significant support to our outlook for Poland's consumer electronics devices market. We expect purchasing power gains to accrue to Polish households throughout the 2017-2020 period. In the context of a contraction in 2015 that saw deferred spending, this could unlock pent-up demand. The volume growth outlook is soft due to maturity in most product categories, but upgrades and higher average selling prices could benefit vendors throughout the medium term. We forecast total device spending will increase at a CAGR of 5.3% throughout 2016-2020.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD2.3bn in 2016 to USD2.9bn in 2020, a compound annual growth rate (CAGR) of 6.7% in US dollar terms. Pent-up demand and zloty appreciation present upside for PC sales, but replacement cannibalization by increasingly powerful smartphones.
  • AV Sales: USD1.9bn in 2016 to USD2.3bn in 2020, a CAGR of 5.1%. Smart and Ultra-HD TV sets improve the outlook for TV set upgrades, but with the digital camera market on a permanently lower trajectory and the bulk of the flat-panel upgrade boom having passed the AV market will not return to previous highs.
  • Handset Sales: USD3.1bn in 2016 to USD3.7bn in 2020, a CAGR of 4.5%. Handset segment outperformance forecast to end throughout the medium term, as the growth slowdown resulting from smartphone saturation offsets some of the upside from zloty appreciation.
BMI Industry View
Latest Updates & Industry Developments
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Poland 2014-2020)
Industry Risk/Reward Index
  Table: Europe Consumer Electronics Risk/Reward Index, Q4 2016
Market Overview
  Table: PC Sales (Poland 2014-2020)
AV Devices
  Table: AV Sales (Poland 2014-2020)
Mobile Devices
  Table: Mobile Communications (Poland 2014-2020)
Industry Trends And Developments
Consumer Electronics Trade
  Table: CEE Consumer Electronics (CE) Trade, 2010-2015
  Table: Poland Consumer Electronics (CE) Trade, 2010-2015
Consumer Electronics Industry Analysis
  Table: Poland Consumer Electronics Industry, 2009-2014
Regulatory Development
  Table: Government Authorities
Competitive Landscape
Poland Consumer Electronics Companies
Consumer Electronics Vendors - EMEA, 2015
  Table: Computer Hardware
  Table: TV Sets
  Table: Mobile Phones
  Table: Selected Electronics Retailers
  Table: Selected E-Commerce/Online Marketplaces
Demographic Forecast
Demographic Outlook
  Table: Population Headline Indicators (Poland 1990-2025)
  Table: Key Population Ratios (Poland 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Poland 1990-2025)
  Table: Population By Age Group (Poland 1990-2025)
  Table: Population By Age Group % (Poland 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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