Poland Consumer Electronics Report Q3 2016

Date: June 15, 2016
Pages: 61
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: PC4677D9B32EN

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Includes 3 FREE quarterly updates

BMI View: Poland is a large domestic market for consumer electronics and is one of the main production centres for devices in the region. While the electronics industry faces pressures from changing consumer preferences and low-cost production centres, we are more positive about local spending on devices. We consider Poland's consumer electronics market to have a bright outlook over 2016-2020, with a CAGR of 6.5% forecast to USD9.6bn in 2020. Strong economic growth and zloty appreciation are expected to drive purchasing power gains for households that have the potential to increase multiple device ownership, shorten replacement cycles and ease price sensitivity. We also have a positive assessment of product trends, including a stabilisation of the PC market, smart and Ultra-HD TV set upgrades and price increases in the smartphone market.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD2.3bn in 2016 to USD3.2bn in 2020, a compound annual growth rate (CAGR) of 8.4% in US dollar terms. Pent-up demand from 2015 should be unlocked as economic environment strengthens and boost the market, but increasingly powerful smartphones could shift device usage patterns and presents downside.
  • AV Sales: USD1.9bn in 2016 to USD2.3bn in 2020, a CAGR of 5.1%. Smart and Ultra-HD TV sets improve the outlook for TV set upgrades, but with the digital camera market on a permanently lower trajectory the AV segment is expected to underperform.
  • Handset Sales: USD3.3bn in 2016 to USD4.1bn in 2020, a CAGR of 6.0%. Market dynamics expected to change as smartphone volume growth slows due to saturation, but zloty appreciation provides upside for unit prices, in contrast to trends over 2012-2015.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Poland 2014-2020)
Industry Risk/Reward Index
Industry Risk/Rewards Index
  Table: Europe CE Risk/Reward Index, Q3 2016
Market Overview
  Table: PC Sales (Poland 2014-2020)
AV Devices
  Table: AV Sales (Poland 2014-2020)
Mobile Devices
  Table: Mobile Communications (Poland 2014-2020)
Industry Trends And Developments
Consumer Electronics Trade
  Table: CEE Consumer Electronics (CE) Trade, 2010-2015
  Table: Poland Consumer Electronics (CE) Trade, 2010-2015
Consumer Electronics Industry Analysis
  Table: Poland Consumer Electronics Industry, 2009-2014
Regulatory Development
  Table: Government Authorities
Competitive Landscape
  Table: Selected Electronics Retailers
  Table: Selected E-Commerce/Online Marketplaces
Consumer Electronics Vendors
  Table: Dell
  Table: Jabil Circuit Poland
  Table: LG Poland
  Table: Orion Poland
  Table: Sharp
  Table: TPV Displays
  Table: Action SA
  Table: Vobis
Demographic Forecast
Demographic Outlook
  Table: Population Headline Indicators (Poland 1990-2025)
  Table: Key Population Ratios (Poland 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Poland 1990-2025)
  Table: Population By Age Group (Poland 1990-2025)
  Table: Population By Age Group % (Poland 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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