Philippines Consumer Electronics Report Q3 2016

Date: May 11, 2016
Pages: 62
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)
ID: P5FC0999966EN

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Includes 3 FREE quarterly updates

BMI View: The Philippines is deeply connected to the global consumer electronics industry as a major supplier of intermediate components, and as incomes have risen it has increasingly become a growth opportunity for the sale of finished products. Our bullish household income growth outlook for the Philippines is the basis for a strong device demand growth forecast that we believe will benefit vendors through first time buyers, a significant opportunity given low device penetration rates in some key categories, as well as an easing of price sensitivity in the mid and high-end local market. We forecast the overall market will grow at a CAGR of 7.0% 2016-2020 to reach USD9.17bn in 2019. While the core scenario is for strong growth, there is downside due to regional economic uncertainties that could undermine device demand growth and/or disrupt the local electronics industry.

Latest Updates & Industry Developments
  • Computer Sales: USD2.10bn in 2016 to USD2.92bn in 2020, a CAGR of +8.6% in US dollar terms. Purchasing power gains by households envisaged over the medium term is the foundation for our computer hardware market outlook, where a deepening of the PC market and easing price sensitivity in the middle class should be targets for vendors.
  • AV Sales: USD1.04bn in 2016 to USD1.35bn in 2020, CAGR of +6.8%. Digital migration and rising incomes will drive TV set upgrade demand while stabilisation of the digital camera market will allow the growth rate to move higher over the medium term.
  • Handset Sales: USD3.86bn in 2016 to USD4.90bn in 2020, a CAGR of +6.2%. In the short term smartphone boom will continue, but as the penetration rate climbs growth will slow in the later years of our forecast.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Philippines 2014-2020)
Industry Risk Reward Index
Industry Risk Reward Ratings
  Table: Asia Pacific CE Risk/Reward Index, Q3 2016
Market Overview
  Table: PC Sales (Philippines 2014-2020)
AV Devices
  Table: AV Sales (Philippines 2014-2020)
Mobile Devices
  Table: Mobile Communications (Philippines 2014-2020)
Industry Trends And Developments
Electronics Trade
  Table: Emerging APAC Consumer Electronics Trade, 2009-2014
  Table: Philippines Consumer Electronics Trade, 2010-2015
Operational Risk And Government Policy
Industry Breakdown
Regulatory Development
  Table: Regulatory Authorities In The Philippines
Competitive Landscape
  Table: Major Electronics Retailers
  Table: Major E-Commerce Retailers
Consumer Electronics Vendors
International Companies
  Table: Samsung Electronics
  Table: Lenovo
  Table: Huawei
Local Companies
  Table: MyPhone
Demographic Forecast
  Table: Population Headline Indicators (Philippines 1990-2025)
  Table: Key Population Ratios (Philippines 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Philippines 1990-2025)
  Table: Population By Age Group (Philippines 1990-2025)
  Table: Population By Age Group % (Philippines 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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