Peru Consumer Electronics Report Q4 2016

Date: August 17, 2016
Pages: 59
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: We revised up both the data for 2015 and the medium-term outlook for Peru's consumer electronics market in the Q416 update. The upgrade to 2015 reflects the latest import data that show the decline in the PC and AV segments was slightly below our expectations, but the more significant change is the more bullish outlook for the nuevo sol against the USD over 2017-2019 that has direct upside for our device forecast. Peru is reliant on device imports, so appreciation has a positive impact on affordability, with upside for volumes in a market where device penetration and average selling prices are still relatively low. This informs our upgraded forecast for total device spending to increase at a CAGR of 9.1% over 2016-2020 to USD4.1bn in 2020.

Latest Updates And Industry Developments
  • Computer Hardware Sales: USD914mn in 2016 to USD1.4bn in 2020, CAGR of +11.2% in US dollar terms. Volume and value growth potential exists, particularly in 2017 and 2018 when affordability increases and unlocks deferred spending from 2015-16, but there is downside should increasingly powerful smartphones cannibalise PC spending.
  • AV Sales: USD969mn in 2016 to USD1.3bn in 2020, CAGR of +7.9%. Flat-panel upgrade potential still exists, unlike developed and middle income markets, a fact that is coupled with strong purchasing power gains to inform the bullish AV outlook.
  • Handset Sales: USD1.0bn in 2016 to USD1.4bn in 2020, CAGR of +8.1%. Handset segment has outperformed during the smartphone boom, but positive impact of economic factors will be partially offset over the medium term by an increasingly depleted pool of first-time smartphone buyers.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Peru 2014-2020)
Industry Risk Reward Index
Industry Risk Reward Ratings
  Table: Americas Consumer Electronics Risk/Rewards Index - Q4 2016
Market Overview
Recent Developments
  Table: PC Sales (Peru 2014-2020)
AV Devices
  Table: AV Sales (Peru 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Peru 2014-2020)
Industry Trends And Developments
Consumer Electronics Trade
  Table: Latin America Consumer Electronics (CE) Trade Value (USDmn), 2009-2014
  Table: Peru Consumer Electronics Trade Value (USDmn), 2010-2015
Local Industry Analysis
Regulatory Development
Competitive Landscape
Peru Consumer Electronics Companies
Consumer Electronics Vendors - Americas, 2015
  Table: Computer Hardware
  Table: TV Sets
  Table: Mobile Phones
  Table: Electronics
  Table: E-Commerce
  Table: Department Stores
Demographic Forecast
Demographic Outlook
  Table: Population Headline Indicators (Peru 1990-2025)
  Table: Key Population Ratios (Peru 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Peru 1990-2025)
  Table: Population By Age Group (Peru 1990-2025)
  Table: Population By Age Group % (Peru 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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Peru Consumer Electronics Report Q1 2016 US$ 1,295.00 Nov, 2015 · 65 pages
Peru Consumer Electronics Report Q2 2016 US$ 1,295.00 Feb, 2016 · 62 pages
Peru Consumer Electronics Report Q3 2016 US$ 1,295.00 May, 2016 · 60 pages

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