Peru Consumer Electronics Report Q1 2016

Date: November 11, 2015
Pages: 65
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

Download PDF Leaflet

Includes 3 FREE quarterly updates

BMI View: Depreciation against the US dollar negatively affected the consumer electronics spending growth trend in Peru in 2015, but we expect this to be a minor dip and growth should move back to a stronger growth trajectory from 2016. We hold a bullish outlook for medium-term growth in devices in Peru, based on the fundamentals of low device penetration rates and our Country Risk team's forecast for broad based economic growth 2015-2019, which will result in considerable numbers of households acquiring the disposable income to make first device purchases or upgrade to higher value devices. Despite the positive foundations for growth over the medium term we continue to caution that downside risks exist through global economic headwinds, most notably the potential for a hard landing in China which would undermine Peruvian economic growth.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD897mn in 2015 to USD955mn in 2016, +6.4% in US dollar terms. After nuevo sol depreciation hit the PC market in 2015 we expect a return to growth in 2016, with a slight boost from deferred purchases during 2015.
  • AV Sales: USD973mn in 2015 to USD1.03bn in 2016, +5.3% in US dollar terms. Forecast to return to growth after contraction in 2015, but we envisage it being the underperforming segment as digital camera volume cannibalisation by smartphones will continue to be a drag on spending.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Peru 2013-2019)
Industry Risk Reward Index
  Table: Americas Risk/Rewards Index, Q1 2016
Market Overview
Recent Developments
  Table: PC Sales (Peru 2013-2019)
AV Devices
  Table: AV Sales (Peru 2013-2019)
Mobile Handsets
  Table: Mobile Communications (Peru 2013-2019)
Competitive Landscape
International Companies
  Table: Dell
  Table: Lenovo
Local Companies
  Table: Grupo Leafar
  Table: Deltron
Industry Trends And Developments
Key Developments
Regulatory Development
Demographic Forecast
  Table: Population Headline Indicators (Peru 1990-2025)
  Table: Key Population Ratios (Peru 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Peru 1990-2025)
  Table: Population By Age Group (Peru 1990-2025)
  Table: Population By Age Group % (Peru 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
Skip to top

Peru Consumer Electronics Report Q2 2016 US$ 1,295.00 Feb, 2016 · 62 pages
Peru Consumer Electronics Report Q3 2016 US$ 1,295.00 May, 2016 · 60 pages
Peru Consumer Electronics Report Q4 2016 US$ 1,295.00 Aug, 2016 · 59 pages

Ask Your Question

Peru Consumer Electronics Report Q1 2016
Company name*:
Contact person*:
Request invoice
Your enquiry:
Please click on a Check Box below to confirm you are not a robot: