Malaysia Consumer Electronics Report Q2 2016

Date: March 16, 2016
Pages: 56
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: Malaysian consumer electronics demand will begin to recover in 2016 from a sharp contraction in US dollar terms in 2015 when ringgit depreciation and the introduction of the Goods and Sales Tax hit the market. Conditions will however, remain challenging due to further ringgit depreciation, but the recovery should gain momentum from 2017. We expect all three device segments to return to growth from 2017 onwards as the household income growth dynamic gains strength, with an added boost as deferred purchases from 2015 and 2016 are unlocked. The expected gains for Malaysia's middle class could also ease price sensitivity and enable vendors to benefit from higher value sales and wider margins, although this will rely on industry overcapacity being avoided. We forecast total device spending will increase at a CAGR of 5.8% over 2016-2020 as a whole.

Latest Updates And Industry Developments
  • Computer Hardware Sales: USD1.9bn in 2016 to USD2.6bn in 2020, a compound annual growth rate (CAGR) of 7.3%. A more supportive economic environment and a shift in product cycle dynamics will see the hardware segment regain momentum and growth in value and volume terms.
  • AV Sales: USD737mn in 2016 to USD886mn in 2020, a CAGR of 4.7%. The AV market is expected to strengthen markedly over 2016-2020 due to a more supportive economic backdrop and upgrade triggers in the form of smart and Ultra-HD TV sets.
  • Handset Sales: USD2.6bn in 2016 to USD3.1bn in 2020, CAGR of 4.9%. Value growth expected to slow over the medium term as the smartphone market becomes increasingly saturated and reliant on replacement sales.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Malaysia 2014-2020)
Industry Risk/Reward Index
  Table: CE RRI Breakdown By Region, Q216
  Table: Asia CE Risk/Reward Index - Q216
Market Overview
  Table: PC Sales (Malaysia 2014-2020)
AV Devices
  Table: AV Sales (Malaysia 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Malaysia 2014-2020)
Industry Trends And Developments
Regulatory Developments
  Table: Government Authorities
Competitive Landscape
International Companies
  Table: Lenovo
  Table: Acer
  Table: Panasonic
Local Companies
  Table: Malaysian Pacific Industries
Demographic Forecast
  Table: Population Headline Indicators (Malaysia 1990-2025)
  Table: Key Population Ratios (Malaysia 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Malaysia 1990-2025)
  Table: Population By Age Group (Malaysia 1990-2025)
  Table: Population By Age Group % (Malaysia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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