Israel Consumer Electronics Report Q3 2015

Date: May 27, 2015
Pages: 71
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: I68266F456CEN

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Includes 3 FREE quarterly updates

BMI View:

Israel's consumer electronics market is one of the most mature in the Middle East and Africa, supported by its vibrant high-tech start-up community, its position as an R&D hub for global devices and IT vendors, and high spending on IT solutions within the government and defence sectors. Although penetration of mobile, AV and computer devices is already high, these factors keep the replacement rate elevated, while the launch of full scale LTE networks will give an additional boost to smartphone sales in 2015. The main risk to the Israeli market stems from currency volatility during 2012-2015, which has resulted in a slight downtown in our US dollar sales forecast for 2015. However, we expect this to stabilise, allowing the market to return to modest growth during the latter years of our forecast period to 2019.

Expenditure Projections
  • Computer hardware sales: USD2.068bn in 2015, down 6% y-o-y in US dollar terms, though up 2.5% in local currency terms. Rising tablet sales put pressure on notebooks, while desktop sales continue to be supported by robust defence and high-tech markets.
  • AV sales: USD593mn in 2015, up 5.5% in US dollar terms. Driven by sales of Sony and Microsoft gaming consoles and smart TVs.
  • Handset sales: USD1.31bn in 2015, up 1.9% y-o-y, with growth spurred by full launch of LTE networks during the year.
BMI Industry View
Operational Risk
Industry Forecast
  Table: Consumer Electronics Overview (Israel 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Expenditure Breakdown
  Table: Economic Activity (Israel 2010-2019)
Industry Risk Reward Ratings
  Table: MEA Consumer Electronics Risk/Rewards Index, Q315
Market Overview
  Table: PC Sales (Israel 2013-2019)
AV Devices
  Table: AV Sales (Israel 2013-2019)
Mobile Devices
  Table: Mobile Communications (Israel 2013-2019)
Regulatory Development
Competitive Landscape
International Companies
  Table: Intel
  Table: Apple
  Table: Samsung Electronics
  Table: Hewlett-Packard
Local Companies
  Table: PointGrab
Company Profile
Scailex Corporation
Demographic Forecast
  Table: Population Headline Indicators (Israel 1990-2025)
  Table: Key Population Ratios (Israel 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Israel 1990-2025)
  Table: Population By Age Group (Israel 1990-2025)
  Table: Population By Age Group % (Israel 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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