Israel Consumer Electronics Report Q2 2016

Date: February 17, 2016
Pages: 53
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: After a contraction in consumer electronics device spending in 2015 when negative product trends, an economic slowdown and shekel depreciation all contributed to lower spending, we anticipate a modest recovery from 2016. The market is forecast to grow at a CAGR of 3.5% over 2016-2020 to USD3.3bn in 2020, with all three segments expected to return to growth from 2016. It is the computer segment that we expect to outperform over the medium term due to deferred purchases from 2015, low penetration of personal devices and strong income growth for higher earners in Israel envisaged by our country risk team. Meanwhile, AV spending will benefit from a more positive product cycle, with smart and Ultra-HD TV set upgrades countering price pressures evident in recent years - but the handset segment, which has outperformed since the launch of the iPhone, is expected to decelerate as a result of a depleted pool of potential first-time buyers.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD1.0bn in 2016 to USD1.2bn in 2020, corresponding to a CAGR of 4.6% in US dollar terms. Overall, market growth will be subdued in volume terms, but our income analysis points to a significant opportunity at the premium end of the retail PC market.
  • AV Sales: USD527mn in 2016 to USD603mn in 2020, at a CAGR of 3.4%. AV replacement spending contracted in 2015 in an environment of depreciation but performance will strengthen over medium term due to appreciation and upgrade to smart and Ultra-HD TV sets.
  • Handset Sales: USD1.3bn in 2016 to USD1.5bn in 2020, a CAGR of 2.5%. The handset segment will grow much slower than prior to 2015 due to smartphone market saturation, but premium focused vendors could benefit from high-income earnings growth outperformance 2016-2020.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Israel 2014-2020)
Industry Risk Reward Index
  Table: CE RRI Regional Score Breakdown, Q216
  Table: MEA Consumer Electronics Risk/Rewards Index, Q216
Market Overview
Recent Developments
  Table: PC Sales (Israel 2014-2020)
AV Devices
  Table: AV Sales (Israel 2014-2020)
Mobile Devices
  Table: Mobile Communications (Israel 2014-2020)
Competitive Landscape
International Companies
  Table: Apple
  Table: Hewlett-Packard
  Table: Intel
  Table: Samsung Electronics
Local Companies
  Table: PointGrab
Regulatory Development
Demographic Forecast
  Table: Population Headline Indicators (Israel 1990-2025)
  Table: Key Population Ratios (Israel 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Israel 1990-2025)
  Table: Population By Age Group (Israel 1990-2025)
  Table: Population By Age Group % (Israel 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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