India Consumer Electronics Report Q1 2016

Date: December 30, 2015
Pages: 71
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: IABB3115186EN

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Includes 3 FREE quarterly updates

BMI View: India trails much of APAC in terms of device penetration rates and household incomes - but with our Country Risk team's positive outlook for household income, we expect the market to exhibit robust medium-term growth at a CAGR of 6.3% over 2015-2019. We expect to see more than 50mn additional Indian households gain the purchasing power to be full consumer electronics market participants over the medium term, supplementing existing replacement demand from the large premium segment. Meanwhile, increased local device manufacturing, fostered by the 'Make in India' initiative, and the focus of established and emerging market device brands on India as a volume growth opportunity will ensure the supply of lowcost devices in the smartphone, tablet, notebook and TV set markets. This increase in supply will interact with income growth to deepen the market, but also presents downside due to the potential for overcapacity and considerable price erosion, which we caution will mean vendor margins are likely to be very thin in India's devices market over the medium term.

Latest Updates And Industry Developments
  • Computer Hardware Sales: USD18.9bn in 2016 to USD23.8bn in 2019. Tablet and notebook volume growth will drive overall hardware spending growth as huge numbers of households acquire the income to buy PCs for the first time, but we caution that price sensitivity will remain high, limiting vendor margins.
  • AV Sales: USD15.1bn in 2016 to USD16.3bn in 2019. AV segment forecast to underperform over the medium term due to TV set price erosion and digital camera volume cannibalisation.
  • Handset Sales: USD18.4bn in 2016 to USD22.9bn in 2019. Historical data revised down in Q116 to reflect extent of smartphone price erosion in 2014-2015, but medium-term growth outlook remains robust as smartphone market forecast to deepen considerably over 2016-2019.
BMI Industry View
Latest Updates And Industry Developments
Consumer Electronics Market
Industry Forecast
Recent Developments
Structural Trends
    Table: Consumer Electronics Overview (India 2013-2019)
Industry Risk Reward Index
    Table: Asia CE Risk/Reward Index - Q116
Market Overview
Recent Developments
    Table: PC Sales (India 2013-2019)
    Table: AV Sales (India 2013-2019)
Mobile Handsets
    Table: Mobile Communications (India 2013-2019)
Competitive Landscape
Key Players In Indian Market
International Companies
    Table: Sony
Local Companies
    Table: Karbonn
    Table: Lava
    Table: Micromax
    Table: The MobileStore
Industry Trends And Developments
Regulatory Development
    Table: India Government Authority
Regulatory News
Demographic Forecast
    Table: Population Headline Indicators (India 1990-2025)
    Table: Key Population Ratios (India 1990-2025)
    Table: Urban/Rural Population & Life Expectancy (India 1990-2025)
    Table: Population By Age Group (India 1990-2025)
    Table: Population By Age Group % (India 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
    Table: Consumer Electronics Risk/Reward Index Indicators
    Table: Weighting Of Indicators
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