Hungary Consumer Electronics Report Q3 2016

Date: May 18, 2016
Pages: 60
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: Our Hungary Country Risk team forecasts significant forint appreciation against the dollar over 2016-2020, which supports our forecast for a consumer electronics device spending CAGR of 7.7% to USD2.3bn. Growth will be more modest in local currency terms, but by either measure we anticipate a marked improvement in performance over the medium-term when compared to recent years when first domestic economic malaise and then forint depreciation against the US dollar were drags on demand. Increases in household purchasing power offer upside through reduced price sensitivity, as well as the potential to unlock deferred purchases from 2013-2016. There is however still downside, with Hungary's economy potentially susceptible to shocks from global headwinds, and regional or national political risks.

Latest Updates And Industry Developments
  • Computer Hardware Sales: USD652mn in 2016 to USD925mn in 2020, a compound annual growth rate (CAGR) of 9.1%. After forint depreciation there is pent-up upgrade demand, which should be unlocked as household purchasing power growth accelerates from 2017.
  • AV Sales: USD367mn in 2016 to USD499mn in 2020, a CAGR of 8.0% in US dollar terms. The market will not return to previous peak at height of flat-panel TV set and digital camera boom, but smart TV and Ultra-HD set upgrades will boost the market over the medium term.
  • Handset Sales: USD706mn in 2016 to USD899mn in 2020, a CAGR of 6.2% in US dollar terms. Positive impact of forint appreciation will be countered by the depletion of the smartphone upgrade engine, resulting in the handset segment underperforming the growth trend prior to 2014 during the initial smartphone boom.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Structural Trends
  Table: Consumer Electronics Overview (Hungary 2014-2020)
Industry Risk/Reward Index
  Table: Europe CE Risk/Reward Index, Q3 2016
Market Overview
  Table: PC Sales (Hungary 2014-2020)
AV Devices
  Table: AV Sales (Hungary 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Hungary 2014-2020)
Competitive Landscape
  Table: Major Electronics Retailers
  Table: E-Commerce Retailers
Consumer Electronics Vendors
  Table: Dell
  Table: Huawei
  Table: Lenovo
  Table: Samsung Electronics
Industry Trends And Developments
Consumer Electronics Trade
  Table: CEE Consumer Electronics Trade, 2010-2015
  Table: Hungary Consumer Electronics Trade, 20010-2015
Consumer Electronics Industry Analysis
  Table: Hungary Consumer Electronics Industry, 2009-2014
Regulatory Development
Demographic Forecast
  Table: Population Headline Indicators (Hungary 1990-2025)
  Table: Key Population Ratios (Hungary 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Hungary 1990-2025)
  Table: Population By Age Group (Hungary 1990-2025)
  Table: Population By Age Group % (Hungary 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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