Hong Kong Consumer Electronics Report Q2 2016

Date: April 6, 2016
Pages: 59
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Hong Kong Consumer Electronics Report Q2 2016
Includes 3 FREE quarterly updates

BMI View: We hold a modest and stable outlook over the medium term for the Hong Kong consumer electronics market over the course of our forecast period out to 2020. We already held a negative outlook for Hong Kong's consumer electronics market in 2015 due to diminished growth prospects and unfavourable product proliferation cycles converging, but this was exacerbated by economic uncertainty and declining spending from visitors combining for an 8% decline in spending. The medium-term outlook is brighter as the tablet, notebook, TV set and digital camera markets stabilise; however, growth opportunities will still be limited due to saturation. Vendors will need to focus on upgrade/replacement sales, a sizeable opportunity in Hong Kong given the high income bias in the household income mix and an embedded preference for premium products. We forecast total consumer electronics spending will grow at a CAGR of 0.8% over 2016-2020, with upside should wearable devices gain mass market traction, but downside from the potential for a hard landing in China.

Latest Updates And Industry Developments
  • Computer Hardware Sales: USD1.2bn in 2016 to USD1.3bn in 2020. A more stable growth trajectory forecast over the medium term based on household income growth and replacement sales, after the boom and bust in the tablet market derived from the rapid diffusion of ownership.
  • AV Sales: USD926mn in 2016 to USD1.0bn in 2020. After contraction over 2013-2015, we expect the market to stabilise as the decline in digital camera volumes plateaus and Ultra-HD TV sets provide some upgrade momentum, but the market will not return to previous highs.
  • Handset Sales: USD2.6bn in 2016 to USD2.5bn in 2020. A combination of smartphone market saturation and price erosion will mean the handset market contracts in value terms, but it will remain the largest segment and highly lucrative in per capita terms.
BMI Industry View
Latest Updates And Industry Developments
Consumer Electronics SWOT
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Hong Kong 2014-2020)
Industry Risk Reward Index
  Table: CE RRI Breakdown By Region, Q216
  Table: Asia CE Risk/Reward Index - Q216
Market Overview
Recent Developments
  Table: PC Sales (Hong Kong 2014-2020)
  Table: AV Sales (Hong Kong 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Hong Kong 2014-2020)
Industry Trends And Developments
AV Devices
Mobile Devices
Regulatory Development
  Table: Government Authorities
Competitive Landscape
International Companies
  Table: Apple
  Table: Lenovo
  Table: Samsung Electronics
  Table: Xiaomi
Demographic Forecast
  Table: Population Headline Indicators (Hong Kong 1990-2025)
  Table: Key Population Ratios (Hong Kong 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Hong Kong 1990-2025)
  Table: Population By Age Group (Hong Kong 1990-2025)
  Table: Population By Age Group % (Hong Kong 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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