Czech Republic Consumer Electronics Report Q1 2016

Date: November 18, 2015
Pages: 67
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: The Czech Republic is the standout market in Central and Eastern Europe (CEE) with high device spending per capita - and we expect its position to be strengthened by outperformance over the medium term. We forecast total device spending will grow at a CAGR of 4.8% 2016-2019 to a total of USD3.21bn in 2019. Device spending growth will be supported by a positive economic outlook including broad household income growth that should enable vendors to improve their device sales mixes with a greater share of higher value products. We consider the largest opportunities to be in the mobile PC segment, smart TVs and smartphones, with medium-term upside potential if wearable devices gain traction with consumers. We expect these trends will reinforce the Czech Republic's position as one of the most lucrative markets in Central and Eastern Europe.

Headline Expenditure Projections
  • Computer Hardware Sales: USD1.32bn in 2016 to USD1.58bn in 2019, a CAGR of 6.3%. Household income growth and demand for personal devices ie tablets, notebooks and hybrids, expected to underpin computer spending growth outperformance.
  • AV Sales: USD654mn in 2016 to USD684mn in 2019, a CAGR of 1.9%. AV market returned to growth in 2015 after contracting 2011-2014, but it will remain the underperforming segment 2016-2019 due to diminished growth prospects and price erosion in the TV set market.
  • Handset Sales: USD795mn in 2016 to USD952mn in 2019, a CAGR of 4.6%. Smartphone market saturation, meaning fewer first-time buyers, and price erosion amidst intense competition in the Android ecosystem will result in a cooling of handset spending growth over the medium term.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Czech Republic 2013-2019)
Industry Risk Reward Ratings
Industry Risk Reward Index
  Table: Europe Risk/Rewards Index - Q1 2016
Market Overview
  Table: PC Sales (Czech Republic 2013-2019)
  Table: AV Sales (Czech Republic 2013-2019)
  Table: Mobile Communications (Czech Republic 2013-2019)
Competitive Landscape
International Companies
  Table: Panasonic CZ
  Table: Prestigio
  Table: Foxconn CZ
  Table: Lenovo
Local Company
  Table: AVG Technologies
Industry Trends And Developments
Key Developments
Electronics Industry
  Table: Electronics Output By Segment, 2010-2018 (USDbn)
Regulatory Development
Demographic Data
Demographic Forecast
  Table: Population Headline Indicators (Czech Republic 1990-2025)
  Table: Key Population Ratios (Czech Republic 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Czech Republic 1990-2025)
  Table: Population By Age Group (Czech Republic 1990-2025)
  Table: Population By Age Group % (Czech Republic 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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