Croatia Consumer Electronics Report Q2 2016

Date: March 23, 2016
Pages: 54
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Croatia Consumer Electronics Report Q2 2016
BMI View: The Croatian consumer electronics market has been a regional underperformer with the economy in recession over 2009-2014, accompanied by kuna depreciation against the US dollar that extended into 2015. Our medium-term outlook is brighter, enabled by a return to GDP and consumption growth and kuna appreciation forecast for 2017-2020, that will underpin a consumer electronics CAGR of 3.7% over 2016-2020. Stronger sentiment and rising household incomes will boost the market as a whole, while we identify more specific opportunities in device categories with relatively low penetration rates such as tablets, hybrid notebooks, smartphones and smart TVs.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD265mn in 2016 to USD307mn in 2020, a CAGR of 3.7%. The market is replacement centric, with PC ownership widespread, and as such it is personal devices that we expect to benefit from a more supportive economic environment over the medium term.
  • AV Sales: USD232mn in 2016 to USD268mn in 2020, a CAGR of 3.6%. Smart TV upgrades, Ultra-HD in the high income niche, and a slower rate of digital camera cannibalisation will support stronger performance.
  • Handset Sales: USD315mn in 2016 to USD350mn in 2020, a CAGR of 3.8%. Smartphone upgrade demand will underpin handset outperformance, but as the market becomes increasingly saturated the growth rate will decelerate in the later years of the forecast.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Croatia 2014-2020)
Industry Risk Reward Index
  Table: Consumer Electronics Ratings Regional Breakdown, Q216
  Table: Europe Risk/Rewards Index - Q2 2016
Market Overview
Recent Developments
  Table: PC Sales (Croatia 2014-2020)
AV Devices
  Table: AV Sales (Croatia 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Croatia 2014-2020)
Industry Trends And Developments
  Table: Croatian Distributors For Leading Brands
Regulatory Development
Competitive Landscape
  Table: Combis
  Table: HG Spot Informatika
  Table: IN2 Group
  Table: M SAN Grupa
Demographic Forecast
  Table: Population Headline Indicators (Croatia 1990-2025)
  Table: Key Population Ratios (Croatia 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Croatia 1990-2025)
  Table: Population By Age Group (Croatia 1990-2025)
  Table: Population By Age Group % (Croatia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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