Croatia Consumer Electronics Report Q1 2016

Date: January 13, 2016
Pages: 51
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: We maintain a modestly subdued outlook for the Croatian consumer electronics market in our Q116 report update. We revised downwards our projections of the market in the Q415 report to capture the negative impacts of the kuna depreciation against the US dollar. In 2016, we believe the market will begin to stabilize and recover from the negative shocks of 2015. This year, the market will contract by a modest -0.4% before returning to positive growth in 2017 and beyond. There are however areas of opportunity, particularly from 2017, as vendors will be better positioned to tap into comparatively low penetration rates in device categories including tablets, hybrid notebooks, smartphones, smart TVs and UHD TV sets.

Headline Expenditure Projections
  • Computer Hardware Sales: USD310mn in 2015 to USD299mn in 2016. Kuna depreciation in 2015/16 will result in deferred purchases and the substitution for cheaper models, meaning the value decline will exceed that for PC volumes. Another drag on market value is the shift in sales towards cheaper tablets, which have lower average selling prices compared to the notebook units being cannibalised.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Latest Updates
  Table: Consumer Electronics Overview (Croatia 2013-2019)
Industry Risk Reward Index
  Table: Europe Risk/Rewards Index - Q1 2016
Market Overview
Recent Developments
  Table: PC Sales (Croatia 2013-2019)
AV Devices
  Table: AV Sales (Croatia 2013-2019)
Mobile Communications
  Table: Mobile Communications (Croatia 2013-2019)
Competitive Landscape
  Table: Combis
  Table: HG Spot Informatika
  Table: IN2 Group
  Table: M SAN Grupa
Regulatory Development
Demographic Forecast
  Table: Population Headline Indicators (Croatia 1990-2025)
  Table: Key Population Ratios (Croatia 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Croatia 1990-2025)
  Table: Population By Age Group (Croatia 1990-2025)
  Table: Population By Age Group % (Croatia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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