Colombia Consumer Electronics Report Q3 2016

Date: June 1, 2016
Pages: 61
US$ 1,295.00
Report type: Strategic Report
Delivery: E-mail Delivery (PDF)

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Includes 3 FREE quarterly updates

BMI View: We forecast Colombian consumer electronics spending will increase at a CAGR of 10.6% over 2016-2020, with spending expected to reach USD5.6bn in 2020. This follows a sharp contraction in 2015, when steep peso depreciation against the US dollar hit affordability and demand for imported devices. We expect a further contraction in 2016, but from 2017 the market is expected to move to a strong growth trajectory as purchasing power growth resumes, allowing vendors to once again tap the first-time buyer and multiple device household demand growth, with an added boost from pent-up demand in all three consumer electronics after deferred purchases in 2015 and 2016.

Latest Updates & Industry Developments
  • Computer Hardware Sales: USD953.0mn in 2016 to USD1.5bn in 2020, at a compound annual growth rate (CAGR) of 12.8% in US dollar terms. There will be pent-up demand for PC upgrades and replacements by 2017, which coupled with rising incomes, will drive strong growth from 2017.
  • AV Sales: USD1.1bn in 2016 to USD1.6bn in 2020, a CAGR of 9.7% in US dollar terms. The AV segment turned down sharply in 2015 but with flat-panel upgrade potential still existing due to low penetration the market will return to strong growth from 2017-2020.
  • Handset Sales: USD1.7bn in 2016 to USD2.5bn in 2019, a CAGR of 9.8% in US dollar terms. Relatively low smartphone penetration means significant growth engine remains for medium-term outperformance in handset spending growth.
BMI Industry View
Latest Updates & Industry Developments
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Colombia 2014-2020)
Industry Risk/Reward Index
  Table: Americas Consumer Electronics Risk/Rewards Index - Q3 2016
Market Overview
Recent Developments
  Table: PC Sales (Colombia 2014-2020)
AV Devices
  Table: AV Sales (Colombia 2014-2020)
Mobile Handsets
  Table: Mobile Communications (Colombia 2014-2020)
Industry Trends And Developments
Electronics Trade
  Table: Latin America Consumer Electronics Trade, 2010-2015
  Table: Colombia Consumer Electronics Trade, 2010-2015
Operational Risk And Government Policy
  Table: Colombia Electronics Industry Performance
Regulatory Development
  Table: Regulatory Bodies
Competitive Landscape
  Table: Selected Electronics Retailers
  Table: Selected E-Commerce Retailers
Consumer Electronics Vendors
  Table: Hewlett-Packard
  Table: Lenovo
  Table: LG
  Table: Samsung
  Table: ZTE
Demographic Forecast
  Table: Population Headline Indicators (Colombia 1990-2025)
  Table: Key Population Ratios (Colombia 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Colombia 1990-2025)
  Table: Population By Age Group (Colombia 1990-2025)
  Table: Population By Age Group % (Colombia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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