Colombia Consumer Electronics Report Q1 2016

Date: December 2, 2015
Pages: 54
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: We forecast the Colombian consumer electronics market to rebound modestly in 2016 following a period of sharp contraction in 2015 due to significant peso depreciation vis-a-vis the US dollar. The medium-term outlook is significantly stronger however, with the exchange rate expected to stabilise from 2016, enabling the Colombian consumer electronics market to return to a robust growth trajectory based on rising incomes and modernisation. This will allow vendors to tap into the relatively low penetration rates in key device categories such as PCs, smartphones and flat panel TVs. One potential risk we highlight is our expectation that oil revenues are set to head lower in the coming years, which will force the government into a decision between cutting spending or relaxing its fiscal consolidation targets.

Headline Expenditure Projections
  • Computer Hardware Sales: USD1.3bn in 2015 to USD1.366bn in 2016; +5.2 in US dollar terms. The market will begin its recovery this year after a sharp decline in 2015.
  • AV Sales: USD1.257bn in 2015 to USD1.339bn in 2016; +6.5% in US dollar terms. AV segment will begin a recovery this year but we anticipate TV sales to be slow as the 2014 FIFA World Cup lead to significant TV upgrades.
  • Handset Sales: USD1.79bn in 2015 to USD1.99bn in 2016; +11.1% in US dollar terms. Higher margins for retailers and vendors compared to the PC and AV segments will help to insulate the handset segment this year against the worst ravages of depreciation in 2016 but consumer substitution for cheaper models will nonetheless result in value contraction in US dollar terms.
BMI Industry View
Consumer Electronics Market
Industry Forecast
  Table: Consumer Electronics Overview (Colombia 2013-2019)
Industry Risk Reward Index
  Table: Americas Risk/Rewards Index, Q1 2016
Market Overview
  Table: PC Sales (Colombia 2013-2019)
AV Devices
  Table: AV Sales (Colombia 2013-2019)
Mobile Devices
  Table: Mobile Communications (Colombia 2013-2019)
Competitive Landscape
  Table: Hewlett-Packard
  Table: Lenovo
  Table: LG
  Table: Samsung
  Table: ZTE
Demographic Forecast
  Table: Population Headline Indicators (Colombia 1990-2025)
  Table: Key Population Ratios (Colombia 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Colombia 1990-2025)
  Table: Population By Age Group (Colombia 1990-2025)
  Table: Population By Age Group % (Colombia 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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