China Consumer Electronics Report Q4 2015

Date: August 26, 2015
Pages: 74
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: We downgraded the growth outlook for China's consumer electronics market in Q415 to reflect the slightly weaker economic outlook and the diminished growth prospects as a result of rapid rises in device penetration rate in several key categories such as smartphones, tablets and LCD/LED TV sets over recent years. As a result of relatively high device penetration rates in the context of China's GDP per capita, a product of the strong base of local manufactures right across the device spectrum, medium term growth will underperform the growth trajectory 2011-2014. Nonetheless the sheer scale of the market makes it central to vendor strategies and we believe there is scope for vendors to capitalise on economic trends to increase performance. For instance, broad based income growth and the boost from the package of economic and social reforms announced by the government in late 2013 should boost consumption over the medium-term and allow vendors to target higher margin premium device sales growth.

Headline Expenditure Projections

Computer hardware sales: USD78.3bn in 2014 to USD75.8bn in 2015, -3.2% in US dollar terms. Weaker than expected demand for notebooks and tablets reported by retailers in H115 resulted in a downgrade to the 2015 outlook.
BMI Industry View
Operational Risk
Industry Forecast
  Table: Consumer Electronics Overview (China 2013-2019)
Macroeconomic Forecasts
Economic Analysis
Industry Risk Reward Ratings
Industry Risk/Reward Index
  Table: Asia CE Risk/Reward Index - Q415
Market Overview
  Table: PC Sales (China 2013-2019)
AV Devices
  Table: AV Sales (China 2013-2019)
Mobile Handsets
  Table: Mobile Communications (China 2013-2019)
Industry Trends And Developments
Consumer Electronics Industry
  Table: Computer Hardware Production, 2012-2019
  Table: AV Production, 2012-2019
  Table: Domestic Handset Production, 2011-2018
Competitive Landscape
International Companies
  Table: Apple
  Table: Foxconn (Hon Hai)
Local Companies
  Table: TCL
  Table: Founder Technology Group
Regulatory Development
Demographic Forecast
  Table: Population Headline Indicators (China 1990-2025)
  Table: Key Population Ratios (China 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (China 1990-2025)
  Table: Population By Age Group (China 1990-2025)
  Table: Population By Age Group % (China 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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