China Consumer Electronics Report Q1 2016

Date: November 25, 2015
Pages: 61
US$ 1,295.00
Report type: Strategic Report
Delivery: Download

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Includes 3 FREE quarterly updates

BMI View: We had downgraded out forecast in the previous report to reflect the general economic slowdown and the diminished growth prospects due to saturation in key categories such as smartphones, tablets and television sets. However, we hold a positive view of the Chinese consumer electronics market in 2016 and beyond as the sheer size of the market coupled with various rising consumer segments will lead to overall growth in the market. We believe vendors will be able to capitalize on economics trends and increase sales. Income growth and socioeconomic reforms announced by the government in late 2013 will boost consumption in the medium termand allow retailers to target higher margin premium device sales growth.

Headline Expenditure Projections
  • Computer hardware sales: USD77.5bn in 2015 to USD78.5bn in 2016, +1.3 in US dollar terms. Weaker than expected demand for notebooks and tablets reported by retailers in H115 resulted in a downgrade to the 2015 outlook but demand will begin to resume in 2016.
  • AV sales: USD30.14bn in 2015 to USD30.72bn in 2016, +1.9 in US dollar terms. Forecast downgraded in the Q4 update, but we continue to highlight significant upside in the games console market following the removal of the 15-year ban on the sale of such devices in China in July 2015 as these subsectors will begin to grow in 2016.
BMI Industry View
Industry Forecast
  Table: Consumer Electronics Overview (China 2013-2019)
Industry Risk Reward Ratings
Risk/Reward Index
  Table: Asia CE Risk/Reward Index - Q116
Market Overview
  Table: PC Sales (China 2013-2019)
AV Devices
  Table: AV Sales (China 2013-2019)
Mobile Handsets
  Table: Mobile Communications (China 2013-2019)
Competitive Landscape
International Companies
  Table: Apple
  Table: Foxconn (Hon Hai)
Local Companies
  Table: TCL
  Table: Founder Technology Group
Regulatory Development
Demographic Forecast
  Table: Population Headline Indicators (China 1990-2025)
  Table: Key Population Ratios (China 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (China 1990-2025)
  Table: Population By Age Group (China 1990-2025)
  Table: Population By Age Group % (China 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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