Chile Consumer Electronics Report Q1 2016

Date: November 18, 2015
Pages: 61
US$ 1,295.00
Report type: Strategic Report
Delivery: Download
ID: C021B2A5744EN

Download PDF Leaflet

Includes 3 FREE quarterly updates

BMI View: After two successive years of contraction, we forecast Chile's consumer electronics market will return to growth from 2016. This will strengthen Chile's position as the most lucrative consumer electronics market in Latin America in per capita terms, supported by an affluent consumer base, particularly in and around Lima. Looking ahead over the medium term, our analysis of household income trends supports our view for expansion of the consumer electronics devices market over the medium term, with a deepening of the mass market expected to yield opportunities to vendors through both first-time buyers and upgrade sales. In addition, strong income growth at the high end will see strong growth in demand for premium smartphones, the latest TV set innovations and hybrid notebooks. There is however downside risk to this otherwise bullish outlook, with the potential for a hard landing in China a risk to Chile's economic growth trajectory.

Latest Updates & Industry Developments
  • Computer Sales: USD1.21bn in 2016 to USD1.39bn in 2019, CAGR of 7.2% in US dollar terms. Stabilisation of the peso against the US dollar and underlying household income growth will enable an expansion of the PC market, with notebooks and tablets expected to outperform.
  • AV Sales: USD842mn in 2016 to USD1.0bn in 2019, CAGR of 7.9% in US dollar terms. After by almost a third from its 2012 peak to 2015, we expect AV demand growth will outperform 2016-2019 as TV set upgrades and digital camera stabilisation support stronger performance.
BMI Industry View
Consumer Electronics Market
Industry Forecast
Latest Updates
Structural Trends
  Table: Consumer Electronics Overview (Chile 2013-2019)
Industry Risk Reward Ratings
Industry Risk Reward Index
  Table: Americas Risk/Rewards Index, Q1 2016
Market Overview
  Table: PC Sales (Chile 2013-2019)
  Table: AV Sales (Chile 2013-2019)
Mobile Devices
  Table: Mobile Communications (Chile 2013-2019)
Competitive Landscape
International Companies
  Table: Hewlett-Packard (HP)
  Table: Samsung Electronics
  Table: Huawei
Local Companies
  Table: IRT
Industry Trends And Developments
Regulatory Development
  Table: Government Authority
Demographic Forecast
  Table: Population Headline Indicators (Chile 1990-2025)
  Table: Key Population Ratios (Chile 1990-2025)
  Table: Urban/Rural Population & Life Expectancy (Chile 1990-2025)
  Table: Population By Age Group (Chile 1990-2025)
  Table: Population By Age Group % (Chile 1990-2025)
Industry Forecast Methodology
Sector-Specific Methodology
Risk/Reward Index Methodology
Sector-Specific Methodology
  Table: Consumer Electronics Risk/Reward Index Indicators
  Table: Weighting Of Indicators
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